Project Manger of Sephoria: House of Beauty.

Worked with the Events & Experiences team and various internal lines of business on the development and execution of events such as Google Cloud Next, Google I/O and Hardware Launch. As an Event Manager, I owned specific areas of an event and was responsible for bringing together key stakeholders and external partners for regular planning meetings. A large part of my role was developing and tracking against event timelines, goals and budgets; spearheading the creative development of both physical and digital deliverables; and managing agency teams around physical production and event execution.

Worked with the Retail Marketing team on the Made by Google NYC popup experience which was an initiative that supported their debut of hardware products. As Project Manager, I implemented an efficient and collaborative project structure that ensured milestones around creative development and event execution were met. Other responsibilities included developing executive review schedules and presentations to secure leadership buy-in along the way and assisting with agency management around key deliverables. In addition, I facilitated cross functional communication around go to market plans and had the opportunity to use my prior marketing experience to provide guidance around the rollout of communication plans.

Collaborated with internal Real Estate, Construction and Design teams on retail development projects; ensuring they moved smoothly through concept, design and build. I also assisted with the management of partner architects and provided support around internal resource planning. Through the experience I gained a better understanding of the impact thoughtful retail design can have on customers and business.

Responsible for the build out of the company’s internal infrastructure which includes setting up financial reporting systems, overseeing Quickbooks accounting, assisting with the development of the company’s visual identity and online presence, and maintaining overall status reports and timelines.

Primarily oversaw the Budweiser U.S. account and the Budweiser Made In America platform. The 360 platform culminated each year in a 2-day music festival in Philadelphia over Labor Day weekend, and drew upwards of 50K attendees a day. Translation acted as Music AOR responsible for the music strategy and conception of the program. My direct team was responsible for the creative development and implementation of the national brand campaign and experiential touch points related to the festival. Deliverables included: promotional activations at key retail accounts across the country; social and digital consumer engagement strategies and tactics; and the design and execution of festival branded experiences, all in collaboration with label and agency partners.

Managed and and executed experiential marketing programs for brands such as New Balance and Nike Golf to support above the line efforts. Day-to-day work included creative concepting for new business initiatives, managing field marketing teams against program KPIs, maintaining client relationships and budgets and working with social and digital teams on integrated programs. The Urban Dash app and experiential activation we executed for New Balance won us an Ex Award for best use of technology in 2011.

Helped manage Verizon’s How Sweet the Sound national tour. Took on a hybrid role as an account manager/ production manager while on the road. Contributed to the execution of 10-12 marquee events a year with attendance up to 10,000 people per event, managed creative development and production for retail, online and event, controlled sizable budgets and supervised both agency and tour staff.

Stu Segall Productions was an independent production company in San Diego. I worked on the shows “Watch Over Me” and “Saints and Sinners” for FOX My Network TV.- Oversaw all purchasing and product placement outreach to well-known designers- Managed the wardrobe budget for each production- Worked closely with unit producers to ensure the department’s needs were met- Assisted with talent fittings and segment selections- Was present on set to assist with adjustments and changes