Caroline Thomas Email & Phone Number

Nürnberg, De

Nürnberg, De

• Lead the global marketing strategy, in close coordination with the sales strategy.• Develop retention and acquisition campaigns supporting SUSE’s hyperscaler co-innovation strategy (AWS, Microsoft, Google Cloud).• Monitor and analyze the performance of global activity across regions.

Nürnberg, De

Supporting both Fujitsu and Intel Alliance Sales Teams to drive revenue and deliver enablement of SUSE solutions. • Developed external relationships with SUSE alliance partners.• Maximised Marketing Development Funds (MDF) to drive incremental growth.• Executed and project-managed marketing campaigns, monitoring results and ROI.• Supported Field Marketing teams with regional alliance campaigns.

Nürnberg, De

Led a team of marketing professionals across EMEA and RSA. • Define the regional marketing strategy in line with regional EMEA sales strategies (Northern Europe).• Execute demand generation activity within the UK, Ireland, and South Africa, including direct and through channel lead generation activities.o Enabled better marketing relationships with channel partners resulting in the delivery of channel marketing programmes.o Strive for best-in-practice campaigns that meet the strategic direction for both SUSE and the partner.• Delivered ABM campaigns through online, PR, and event strategies – utilising intent data.• Ensured alignment with PR to support lead-generation campaigns.• Raised MQLs levels by 10% within 1st 12 twelve months.

Caroline is an award winning, sales driven marketing professional with over 20 years’ experience delivering integrated B2B marketing campaigns and communications resulting in demand creation and brand awareness. Her career spans large corporate companies including Nokia where she held the position of Strategic Channel Marketing Manager, both in the UK and US, and most recently as UK Marketing Director within the IT Channel Distributor – Exclusive Networks, where she managed over 25 vendor channel marketing plans, with a joint annual marketing budget in excess of £1,250,000.Caroline’s great wealth of experience within the IT Industry has led her to work directly with Vendors, Distributors, and Resellers, gaining her enviable breadth of knowledge across all disciplines of the IT Channel Industry.As well as receiving awards from vendors for her marketing efforts, Caroline’s most notable award was received from CRN as their Distributor Marketer of the Year, while working with Exclusive Networks. Caroline’s comment on this was – “It was an honour to receive the award – and we didn’t spend any budget with CRN”• Experience in both large global corporate brands and smaller niche ‘new to market’ vendors, delivering product messaging and alignment into a B2B audience. • Combining the ability to quickly address marketing opportunities– making the most of market changes and current news items, with a strong ability to roll out successful marketing programs resulting in lead generation and business opportunity.• Experienced in leading a team of marketing professionals to execute marketing campaigns, deliver marketing consultancy and marketing management across multiple vendors – supporting both end user and channel led opportunities.

Paris, Fr

Leading a team of marketing professionals to develop and execute marketing campaigns across a variety of marketing tools for multiple IT Security, Wireless and Storage vendors. With responsibility for vendor - to channel - user product marketing, channel engagement, UK PR, brand and social media communications and reseller marketing guidance.Exclusive Networks work with new and emerging IT security, wireless and storage technologies which have little or no presence in the UK marketplace. Working with vendors such as Palo Alto Networks, Fortinet and Aerohive Networks, it was my responsibility to compliment the sales strategy with marketing plans and campaigns. These were a combination of direct B2B campaigns or delivered through the channel partner.• Web and Online social media communication • Email/Digital Campaigns• Events• Co-marketing Programmes• Channel Programmes• Telemarketing This role involved the creation and execution of co-marketing activities between Vendor and Reseller Partners into the Enterprise market. It was a demanding position which required communication at all levels within an organisation, with the ability to drive campaigns to their full effectiveness, supporting Vendor, Reseller and Exclusive Networks’ company strategy.• Key AchievementsDelivered Drive Rewards – a rewards programme for resellers – www.driverewards.com – delivering an ROI in excess of $750,000 in the initial phase. Due to its success, Drive Rewards was rolled out into the EMEA region.• Created and launched the Mobile Enterprise Ecosystem marketing campaign– delivering product solutions into the Enterprise.• Developed and launched the CARM (Cyber Attack Response and Mitigation) marketing campaign - delivering post breach solution messaging to channel partners for the Enterprise.• Won the Palo Alto Networks – MAC Marketing Award (September 2013). • Winner of CRN Marketing Manager of the Year 2013.

Whilst on a maternity break - I decided to work with small business to develop B2B & B2C communications within the local areas. In addition working with local charities where I could add value with my marketing expertise.

Espoo, Southern Finland, Fi

Working with product management to deliver marketing messaging internally to supply cohesive product communications and external requirement

Espoo, Southern Finland, Fi

Working with key NA Operators (AT&T, Cingular, T-Mobile, Verizon) to drive new product adoption into and through their B2B and B2C channels

Espoo, Southern Finland, Fi

Delivering Nokia's Channel marketing strategy, communicaitons and campaigns into and through the North America region

Espoo, Southern Finland, Fi

Delivering Nokia's Channel marketing strategy, communicaitons and campaigns into and through the UK and South Africa regions

Diploma, Marketing

Education record