Caroline Bae Email & Phone Number

Toronto, Ontario, Canada

- Developed and executed social media strategies, increasing Instagram reach to 891.4K (+12.3K% YoY) and profile visits to 10.7K (+2K% YoY).- Maintained a 6-8% LinkedIn engagement rate, exceeding benchmarks for a page with 140,000+ followers.- Led the Black Friday TEFL promotion, generating $90,000+ in revenue within one month.- Managed and optimized paid ads across Meta, Google, and LinkedIn, acquiring 100+ leads/month at < $2.50/lead via Meta ads and achieving a 1064.97% ROAS in Google Search Ads.- Leveraged HubSpot CRM to track and analyze lead performance, optimize email campaigns, and improve customer journey workflows.- Organized B2C webinars on teaching abroad with 2,000+ registrants and a 10% attendance rate, including slide design and post-webinar support.- Edited and produced high-quality videos and podcasts in audio-only and short-form video formats.

Toronto, Ontario, Canada

- Complied, led, and laid out the content for the white paper on the topic of social commerce- Created global event operation SOP and cross-team work guidelines for public relations- Managed the cross-departmental communication plans as well as with external partners- Developed and improved 5+ multichannel marketing campaigns based on quality content in various formats such as EDM, landing page, social media, blog posts utilizing Canva and Hubspot- Designed and supervised the external blogger collaboration program, achieving a 100% conversion rate from bloggers

Toronto, On

- Co-directed the digital marketing consulting project "Cafeterrain" in the agile workflow- Planned and developed web copywriting for Cafeterrain project- Built a comprehensive marketing strategy across SEO, web analytics, and PPC for the 12 months period- Leveraged the use of Jira and Mural for team communication- Designed the brand identity and content marketing campaign for the independent project "Cafeteria"

North York, On

- Supervised a team of 11 marketing volunteers and worked closely with other team leads and the board of directors- Established new social media post instruction following brand guideline and keywords - Implemented marketing campaign tactics that led to 31.6% growth in accounts reached and 214% increase in user engagement for Instagram - Facilitated weekly meetings to ensure alignment of the assignments to the marketing plan

North York, On

- Established new design guideline for the organization - Created posters, banners, and certificates using Adobe Creative Cloud programs (Photoshop, Illustrator) and Canva - Trained and mentored 4 graphic design volunteers to ensure brand adherence - Provided analytical feedback for the design of visual graphics and program promotion plans - Planned and scheduled social media posts through Buffer