Caroline Barrett possesses expertise in public speaking, marketing strategy, social media marketing, sales, introducing new products and 22 more skills. Colleagues describe her as "I had the pleasure of working with Caroline during a company marketing campaign, even though we were on different teams. Caroline is an absolute joy to work with—her humor and easy-going nature make any project feel lighter and more fun. She’s also always polished and professional, bringing a sense of calm and confidence to every situation. She’s creative with her ideas, and truly shines in a collaborative environment. I wholeheartedly recommend Caroline to any employer—she’ll bring… Show more" and "I had the pleasure of collaborating with Caro on several marketing projects, and I can confidently say she is an outstanding Marketing Specialist. Caro's proficiency in running eDMs is commendable, and her creative flair adds a unique touch to every campaign. She is also great at organising events in the automotive industry which highlights her strategic planning abilities. I highly recommend Caro for her exceptional skills and dedication to delivering results."
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Marketing SpecialistEagers Automotive Nz Feb 2021 - Jul 2023Auckland, New ZealandEagers Automotive NZ is a publicly listed automotive group on the Australian Securities Exchange (ASX). The group encompasses 11 dealerships and represents 7 renowned automotive brands, including Mazda, Ford, Nissan, Hyundai, Mitsubishi, MG, and GMSV. Additionally, they operate a used car franchise known as easyauto123.• Developed, implemented, and monitored multi-channel marketing campaigns across the group, driving leads, brand visibility and engagement• Compiled and presented… Show more Eagers Automotive NZ is a publicly listed automotive group on the Australian Securities Exchange (ASX). The group encompasses 11 dealerships and represents 7 renowned automotive brands, including Mazda, Ford, Nissan, Hyundai, Mitsubishi, MG, and GMSV. Additionally, they operate a used car franchise known as easyauto123.• Developed, implemented, and monitored multi-channel marketing campaigns across the group, driving leads, brand visibility and engagement• Compiled and presented comprehensive reports on marketing effectiveness, providing valuable insights to stakeholders• Maintained monthly and annual marketing budgets and plans, ensuring efficient allocation of resources and maximising ROI• Supported service retention program through automated communications and direct marketing, enhancing customer satisfaction and loyalty• Coordinated and managed events, including product launches and sponsorship collaborations• Oversaw dealership websites and social platforms• Produced compelling video content for dealerships on various platforms, effectively promoting products and services• Reviewed competitor and industry insights, providing actionable recommendations for competitive advantage• Developed targeted advertising campaigns in-house, utilising platforms such as Meta Ads and email marketing• Maintained effective supplier relationships, driving optimum campaign performance• Ensured strict adherence to brand guidelines, enhancing customer trust Show less -
Marketing AssociateOrix New Zealand Limited Jul 2020 - Feb 2021Auckland, New ZealandORIX is a global financial services organisation listed on the Tokyo Stock Exchange and New York Stock Exchange. The company generates its revenue from motor vehicle fleet management, hire purchase products, leasing facilities, and trade finance.• Developed, implemented, monitored, and reviewed comprehensive digital and traditional marketing strategies across the business• Oversaw websites and social media platforms• Cultivated and maintained strong relationships with suppliers,… Show more ORIX is a global financial services organisation listed on the Tokyo Stock Exchange and New York Stock Exchange. The company generates its revenue from motor vehicle fleet management, hire purchase products, leasing facilities, and trade finance.• Developed, implemented, monitored, and reviewed comprehensive digital and traditional marketing strategies across the business• Oversaw websites and social media platforms• Cultivated and maintained strong relationships with suppliers, optimising campaign performance and driving results• Created compelling marketing collateral, including Information Memorandum and brand materials, utilising Adobe Suite products• Successfully forecasted, monitored, and managed annual marketing budgets, ensuring efficient allocation of resources Show less -
Senior Marketing Coordinator, North Harbour Ford & MazdaEagers Automotive Nz Nov 2019 - Aug 2020Auckland, New ZealandSimilar duties to most recent role at Eagers Automotive NZ -
Senior Marketing Coordinator, Manukau Hyundai & Auckland Motors MitsubishiEagers Automotive Nz Jan 2019 - Nov 2019Auckland, New ZealandSimilar duties to most recent role at Eagers Automotive NZ -
Marketing ContractorEagers Automotive Nz Sep 2018 - Dec 2018Auckland, New Zealand• Led the communication strategy and launch activities for Ford New Zealand´s inaugural guest experience store. Organised two consecutive VIP opening parties, each with a participation of over 150 guests. Involved in event planning, run sheet creation, catering arrangements, action plan development, and communication strategy. • Provided in-dealership Marketing Coordinator cover across the Eagers Automotive group, during times of high-volume activity and/or absence. -
Marketing Coordinator, North Harbour Ford & MazdaEagers Automotive Nz Jan 2016 - Apr 2017Auckland, New ZealandSimilar duties to most recent role at Eagers Automotive NZ -
Sales And Marketing CoordinatorLintek Tracking Solutions Limited Apr 2014 - Jan 2016Auckland, New ZealandLintek is a leading provider of GPS and radio frequency tracking solutions, specialising in safety proximity devices for heavy machinery, vehicle fleet GPS systems, vehicle safety cameras, and pet tracking devices.• Established and nurtured strong B2C and B2B relationships, fostering long-term partnerships with key clients• Conducted persuasive sales pitches to potential retail clients through in-store demonstrations and proactive cold-calling• Managed websites and social media… Show more Lintek is a leading provider of GPS and radio frequency tracking solutions, specialising in safety proximity devices for heavy machinery, vehicle fleet GPS systems, vehicle safety cameras, and pet tracking devices.• Established and nurtured strong B2C and B2B relationships, fostering long-term partnerships with key clients• Conducted persuasive sales pitches to potential retail clients through in-store demonstrations and proactive cold-calling• Managed websites and social media platforms, ensuring consistent branding and engaging content to drive customer engagement• Supported trade events and merchandising opportunities, contributing to the overall success of promotional activities• Actively participated in brainstorming sessions, contributing innovative ideas for new product development and merchandising strategies Show less
Caroline Barrett Skills
Caroline Barrett Education Details
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Bachelor Of Business Studies, With A Major In Marketing -
North Eastern Wisconsin Lutheran High School12 -
High School
Frequently Asked Questions about Caroline Barrett
What schools did Caroline Barrett attend?
Caroline Barrett attended Massey University, North Eastern Wisconsin Lutheran High School, Rangitoto College.
What are some of Caroline Barrett's interests?
Caroline Barrett has interest in Yoga, Health And Nutrition, Some Of My Interests Include, Running, Stand Up Paddle Boarding, Kickboxing And Camping, Strength Training.
What skills is Caroline Barrett known for?
Caroline Barrett has skills like Public Speaking, Marketing Strategy, Social Media Marketing, Sales, Introducing New Products, Promotions, Hospitality, Email Marketing, Marketing Communications, Online Marketing, Marketing, Product Demonstration.
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