Caroline Baxley Email & Phone Number

Winston-Salem, North Carolina, United States

Supporting studio goals of driving membership sales and brand excitement, building relationships, and maintaining a space of community and positivity.Achieving sales goals by converting prospect leads into purchasing customers through daily inbound lead follow-up, bookings, and outbound cold calls, texts, and emails.Utilizing CRM system to manage leads and members, further driving studio sales and maintaining customer relationships.

Winston-Salem, North Carolina, United States

Owning and operating a small fashion brand start-up with a sustainabilty focus.Designing maximalist apparel from mostly secondhand materials with the idea that sustainable and up-cycled can be fun, sparkly, and appealing to the contemporary apparel consumer. I'm inspired by 80's maximalist fashion, rock and roll, vintage t-shirts, sparkles and neon.Managing brand social media and researching strategies to engage audience with content that has resulted in increased followers (1200%) and engagement on content which has converted into sales growth.Researching effective social media strategies to gain insight into what works and doesn't work.Collaborating with creators and influencers to create content for media platforms increasing exposure, brand growth, and community relationships.Partnering with local small business to sell and merchandise product to increase brand exposure.Manage and administrate brand website.

Winston-Salem, North Carolina, United States

Managed $13M total volume for southeast territory. Oversaw execution of brand initiatives in top service locations to improve product presentation and sales.Implemented virtual tools to overcome communication and time barriers, allowing team to quickly tackle issues and collaborate in real time, so service visits could focus more on driving sales. Hands on field sales management gave insight to improving total team operations overall. Led southeast team to implement young consumer-focused store events, product training, and presentations to maximize sales in Maidenform at Macy’s, resulting in territory leading sales, trending above average than non-service stores.Monitored team productivity goals to align hours effectively against brand dollar volume contribution, with a more focused approach to servicing brands that were generating big-dollar volume, eliminating wasted time while increasing sales.

Greensboro/Winston-Salem, North Carolina Area

Supported a national field service and sales team with 100+ in-store merchandisers. Communicated and delivered account and brand product initiatives to drive sales at retail. Established and improved processes to maintain effective communication and operations.Played integral role in managing procurement and onboarding of various SaaS solutions that streamlined team operational processes, delivering $1M in operational savings, along with efficient field data collection, easy project management, and employee compliance.Implemented tools to improve project management and team training, leading to faster in-store execution of initiatives, collection of data, summarization of results, and solutions to issues.Collaborated with internal and external sales and marketing teams to keep sales team current on brand and account initiatives, sales data, and shipment information. This allowed our team to efficiently execute, pivot if needed, and drive sales.Supported Field Service Director in executing special projects and analyzing data to effectively overcome barriers to driving in-store sales and initiatives. Produced and presented quarterly team virtual presentations, detailing new products and initiatives for brands and key accounts, enhancing collaboration and interaction to team, an excellent forum to motivate in-store selling.

High Point, Nc

Supported all aspects of sales and marketing functions for textile manufacturer. Focused on elevating brand communication and processes to connect sales representatives and customers with product information and samples.Collaborated with web developer to create updated Morbern.com website and introduce complementary mobile app, delivering efficiency in procuring and presenting product samples and information to customers.Elevated customer and in-house sampling elements as hands-on contributor during product sample process and bringing new product presentation ideas to life.Ensured sales team was equipped for any presentations, trade shows, and meetings by creating literature that supported team and educated customers.Created engaging and educating content for tradeshows, website, and publications, enhancing internal and external communication, and supporting sales team efforts to promote and sell products.