The agency mantra is 'The Art of Selling'; combining creativity and science to create beautiful business solutions. Some of my very favourite buzzwords.I lead strategy for all accounts - most of which are based in the lifestyle sector - covering branding, design, retail and digital projects across UK, Northern Europe and EMEA. I also co-manage the Amsterdam office, practising what I preach.

Planning lead on various leisure, digital and FMCG brands including TUI (Thomson & First Choice holidays), Microsoft (MSN, Bing, Internet Explorer, Windows), KP snacks (Hula Hoops, Pom-Bear, Phileas Fogg) and Dairylea (Mondelez).Aside from the 'traditional' big brand campaigns, I also worked as a Communications, Social and Digital Strategist for a number of brands, ultimately covering all areas of comms planning and strategy.

(Agency previously named Young Euro RSCG)Clients included: 3 mobile, Bulmers, Premier Foods, Irish Examiner, Centra, Xtra-Vision, The Jervis Centre, Irish Cancer SocietyStrategic, brand, digital & communications planningBrand Planning: Lead all areas of strategic brand planning from research to communications development using both Euro RSCG tools as well as implementing those specific to certain clients. As sole planner in the agency, have worked on a wide variety of projects including new product launches, re-branding, brand appraisal and on-going communications. Often lead brand planning workshops and seminars as well as cross-functional brain storming sessions. Work closely with all areas of the agency to ensure business and creative goals are reached.Insight Discovery & Development: Was responsible for uncovering, articulating and driving consumer insights for all agency communications. These insights have lead to creative that have won pitches, campaigns that have exceeded targets and brand plans that are changing companies.Digital Media: As Strategic Digital Planner, planned all aspects of digital & social media campaigns for the agency and all clients. Encouraged and trained clients in this area. Launched and ran the agencies digital presence. Initiated and composed a weekly internal e-zine featuring the latest online buzz and marketing news.New Business: Was a key member of the team for all new business pitches. Developed and presented strategy for all pitches and was the central conduit through which the presentations were developedResearch: Regularly conducted and appraised both quantitative and qualitative research - TGI statistical package, focus groups, online surveys, on the street surveys, vox pops, secret shopping, market & competitor analysis, trend watching and reporting.Network Advocate: I was the sole representative of the agency for all global communications, insight and experience sharing.