Caroline Gama Email & Phone Number

State Of São Paulo, Brazil

Flórida, Estados Unidos

São Paulo, Brasil

- Monitoring the performance of paid media campaigns, analyzing metrics and key performance indicators (KPIs) to evaluate results.- Analysis and interpretation of data to identify relevant insights and improvement opportunities in campaigns.- Conducting A/B tests and experiments to optimize ads, target audience segmentation, messaging, and bidding strategies.- Managing and optimizing the paid media budget, ensuring resources are allocated efficiently and in line with business objectives.Conducting market research and competitive analysis to identify trends, opportunities, and best practices in paid media.- Producing regular reports on campaign performance, presenting insights, analysis, and recommendations to enhance results.- Collaborating with marketing teams, content creation, and website development to align paid media strategies with other marketing initiatives

- Campaign Tagging and A/B Testing: Implemented comprehensive tagging strategies and conducted A/B tests to optimize campaign performance.- Data Analysis and Strategic Decision Making: Performed in-depth analysis to inform decision-making processes, proposed innovative strategies, and conducted daily campaign optimizations.User Behavior Insights: Utilized Google Analytics to track campaign performance and derive actionable insights on user behavior.- Campaign Management: Planned, activated, monitored, and optimized advertising campaigns across Google Ads, LinkedIn Ads, and Meta Ads platforms.Reporting: Compiled detailed weekly and monthly reports to track performance metrics and campaign outcomes.- Client Collaboration: Conducted regular meetings with clients to present results, discuss strategies, and identify areas for improvement.

- Responsible for supervising traffic managers, ensuring deadlines and activities are met.- Supervision of campaigns and suggestions for improvements.- Conducting meetings with the team and clients.

Guarulhos, São Paulo, Brasil

- Responsible for conducting compliance training sessions- Development of Standard Operating Procedures (SOPs) for the compliance department- Support for the Quality Control department- Monitoring and compliance with regulatory standards- Liaison with various departments within the company

- Conducted physicochemical analyses of finished products using instrumental techniques such as HPLC, GC, ICP, FTIR, UV, Karl Fischer, and Dissolution.- Cleaned and calibrated laboratory equipment to ensure accuracy and compliance.Conducted stability testing and analytical method validation.Implemented and maintained standard operating procedures (SOPs) for the quality control department.- Coordinated quality control activities in compliance with relevant regulations, including FDA and ANVISA.- Collaborated with other departments to ensure product compliance and quality.

São Paulo E Região, Brasil

São Paulo

São Paulo E Região, Brasil

Curso Intensivo Em Marketing Farmacêutico - Medicamentos E Produtos Para Saúde

Bacharelado Em Farmácia

Curso De Aprendizagem Industrial, Administração