Caroline Bird is a travel and tourism professional with a degree in hospitality and marketing with over 25 years of experience in the industry. An entrepreneur, business owner, resort and retreat manager, corporate events, mentor, coach, presenter, and facilitator. Caroline is extremely experienced and confident with sales, having a proven track record gaining and retaining new clients and growing business. Excelling in revenue and yield management, managing occupancy and RevPAR to achieve revenue targets, KPI’s and maximum results.Caroline has expertise in developing, implementing, and executing strategic marketing plans for an entire organisation. With an emphasis on digital marketing, specialising in social media campaigns through many different channels including online marketing, events, targeted advertising, and sponsored ads.One of her many assets is providing exceptional customer service and building relationships, she is a confident presenter, public speaker, public relations, and business networker.Her experience in marketing and management has seen her awarded with prestigious accommodation awards in Australia. Caroline has participated in many business tourism trade shows, including three years at Australian Tourism Exchange, Melbourne, Sydney, and Brisbane. She enjoys travel representing her clients on sales trips domestically and internationally.Due to her passion and desire for personal growth and wellbeing, she embarked on a personal journey in the holistic space.Caroline has positioned her self to learn and excelled as a student becoming a level 2 Yoga instructor, a meditation and mindset teacher, ice bath facilitator, breathwork coach and sound healer. After attaining her qualifications in the holistic and wellbeing arena, she combined her passion and expertise in business into a successful retreat and workshop platform, helping others reach their fullest potential.Caroline is committed to providing personal development staff wellbeing and wellness programs with a mission to help others experience the physical, emotional and psychological benefits of holistic practices. Caroline is passing on her extensive knowledge in a fun and practical way to ensure that employers and employees have the skills necessary to become the best versions of themselves, providing the tools needed to operate at the highest cognitive and productive levels. Her aim is to equip the corporate sector with tools and techniques to minimise stress and anxiety and increase happiness, fulfilment, and productivity.
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Resort ManagerIsland Magic ResortGold Coast, Qld, Au -
Resort ManagerIsland Magic Resort Jan 2024 - PresentVu -
DirectorSocially One / Travel As Much As You Can Jan 2016 - PresentSocially One is here to assist your travel and tourism business. We have a dedicated, creative, and passionate marketing team ready to help you grow your business, sharing it with the world and inspiring your customers.Excelling in revenue and yield management, managing occupancy and RevPAR to achieve revenue targets, KPI’s and maximum results.Caroline and her team have expertise in developing, implementing, and executing strategic marketing plans for an entire organisation. With an emphasis on digital marketing, specialising in social media campaigns through many different channels including online marketing, events, targeted advertising, and sponsored ads.Socially One provides exceptional customer service and confident networking B to B skills providing many services including;- Hospitality and Tourism Management- Relief Hotel Management- Airbnb property management- Hotel Reservation Management- Third Party (OTA) and channel management- Product Management- Revenue and Yield Management- Social Media Marketing and Management- Website Designing, Re-Designing and Development- Search Engine Optimisation and Marketing- Video production (Travel as much as you can)- Online Video Marketing- Logo Design and Branding- Email Marketing- Event managementCaroline understands the travel industry intimately working with various businesses internationally and domestically. Her love of travel and marketing has enabled her to experience many destinations around the world.We love Travel.
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Boutique Motel ManagerBlue Heron Boutique Motel Apr 2022 - Jun 2023In my current role as manager, we have seen our boutique motel listed as number four in Australia’s best motel awards – hosted by WOTIF.
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Resort ManagerThe Ridge At Maleny Aug 2021 - May 2022Booroobin, Queensland, AuBuilding Manager and GroundsManagement of 24/7 phones, Reservations, Property management system and trust accountManagement of Contractors – Cleaners, Gardeners, MaintenanceMarketing – Social media management and marketing campaigns, room rates, revenue management, website, newsletter marketing, Revenue and Yield ManagementManagement of OTA’s – Booking.com, AirBnB, ExpediaLiason with body corporate, committee, owners, and tradespeople. -
Front Office SpecialistRainbow Place Holiday Apartments Apr 2019 - Apr 2022Coolangatta, Queensland, AuBeachfront Holiday Accommodation – 1 and 2 bedroom deluxe apartments.Front Office, Administration, Reservations, Sales and Marketing, Website updates, Blogs and Social Media management. -
DirectorBoho Yoga And Retreats Jul 2013 - Apr 2022BOHO Yoga and Retreats specialise in a variety of Yoga and Meditation Retreats, Healthy Mind, Body and Spirit, Reiki, Healing, Cooking Workshops, Wellness Programs, and Events throughout Australia and Worldwide.You can choose from any of our programs or we can provide a tailor made program to suit your needs. We have many options suitable for individuals, teams, corporate groups, sporting groups, exclusive private groups, VIP clients, Celebrities etc.Our programs and retreats are operated at various exclusive properties, from purpose built yoga and meditation studio properties to luxurious private mansions, beachfront locations, cottages, rainforest, mountain lodges, retreats in many different locations such as Byron Bay, Gold Coast Hinterland, Cairns, Daintree Rainforest, Sunshine Coast, Sydney, Perth and the Great Ocean Road in Victoria. We also run amazing overseas retreats to Fiji, Hawaii, India and Bali.Choose from one of our many retreat options below;1. Relaxation and Rejuvenation – Reduce Stress and Anxiety2. Inner Health and Nutrition – Detox and Cleanse3. Personal Development – Self Mastery, Compassion, Gratefulness and Purpose4. Meditation, Mantras and Mudras – Clear your mind, spirit, soul and create inner peace5. Cooking Demonstrations – Gluten Free, Dairy Free, Raw Foods, Vegetarian6. Boot Camp Personal Training – Fitness, Weight reduction7. Adventure – Challenging and Extreme8. Women’s Retreats – meet like minded women, relax and enjoy9. Yoga for Men – Increase your fitness, flexibility, strength and stamina10. Surfing Yoga Retreats – Beginner to Advanced Surfing RetreatsNamasteCaroline
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Revenue, Product And Marketing ManagerIsland Magic Resort Vanuatu Jan 2017 - Oct 2019Marketing Manager and Hotel Revenue Management Social media management, Developed the new website, rate setting, holiday packages with regular website and blog updates. OTA management and Channel ManagementBooking.com, Wotif, Air BnB, Expedia, Flight Centre account management.Working within KPI’s, goal setting and reaching targetsEvents, promotions, tradeshows, PR and presenting
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Owner OperatorWorth Properties Pty Ltd 2007 - Sep 2013Resort Managers, holiday rentals, relief managers, caravan park managers, motels and apartment buildings
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Business Development ManagerVisual Marketing Australia May 2011 - Dec 2011Bundall, Queensland, AuBusiness Development Manager -
Manager 5 Star ApartmentsWatersedge Apartments Jun 2010 - Dec 2010Onsite Manager
Caroline Bird Education Details
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Rmit UniversityTourism And Marketing -
Camberwell Anglican Girls GrammarYear 12
Frequently Asked Questions about Caroline Bird
What company does Caroline Bird work for?
Caroline Bird works for Island Magic Resort
What is Caroline Bird's role at the current company?
Caroline Bird's current role is Resort Manager.
What schools did Caroline Bird attend?
Caroline Bird attended Rmit University, Camberwell Anglican Girls Grammar.
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