Caroline Bishop-Gregory Email & Phone Number

Boston

About ContentGurus:Helping B2B marketers improve their content marketing programs by solving four problems: 1) prioritizing their content into a single content matrix that aligns to customer needs; 2) identifying content gaps by audience; 3) developing "status quo" content to better engage early stage prospects; and 4) building an audience-centric content roadmap to improve response. Our own content audit application allows clients to view and sort assets by customer need which helps target the right content at the right audience.Recent Assignments: March 2016 - December 2018. Akamai conducted a content audit using our ContentGuru beta application. The outcome allowed the media division to “retire” hundreds of old assets and develop a content roadmap aligned to buyer need. I also consulted for 16 months as the global campaign manager for Akamai Media & Entertainment division. Using the Sirius Decisions methodology I helped develop campaign themes via persona workshops, crafted messaging briefs, contributed to demand strategy and created a new content roadmap working closely with the global field team, product marketing and industry marketing to create new content assets.

Assisted clients with web-based marketing programs including segmentation strategy, content analysis, buy cycle alignment, cadence planning and execution, implementation of lead nurture portals, engagement analysis

Specific areas of my expertise include: • Marketing planning/strategy and program development • Positioning, brand development and messaging • Segmentation / targeting strategy • Alignment of marketing programs to sales cycle stages • Development of sales tools and training sales on key messaging • Management of outside agency to maximize client's budget • Access to talented pool of free-lance creative services

My client experience at Winsper includes: SAP/Accenture, CA, Timberland PRO, Cognos, Sentient, Bowne and JetDirect Aviation. I am well versed in: brand positioning/strategy/launch, messaging development, marcom planning, sales enablement, direct marketing strategy and programs, web sites, competitive audits, industry POVs, SWOTs, new business; running pitchesI've also have strong agency operations experience including; forecasting, estimating, contract negotiations, process improvements, staff training, running a department.

Oversaw strategy and creative for a variety of accouunts including: Four Seasons, XM Satellite Radio, People Magazine and PTC

Worked with the president to target and pitch new accounts

Director Client Services (1998-99) Managed and counseled up to 8 direct-reports on problem-solving and crisis management. Clients included: Allaire, CMGI, Avid, Rational Software, Netegrity, DataSage, Netgenesis, Primavera Software, Webline, Axis, Comdial, SalesLinkDirector New Business Development (1996-98)Surpassed first year sales goal – closed over $650,000 in project-based business. Closed agency’s first retainer client worth $250,000 annual revenue. Instrumental in maintaining agency annual growth rate of 80%.

Account Manager – LAK Advertising, San Diego CAResponsibilities included: New Business Development & Account SupervisionDeveloped client-base of over 30 clients, accounting for 35% of agency’s gross revenue.