Caroline Cochrane Email & Phone Number

Los Angeles Metropolitan Area

Genni & Co includes verticals Genni, Genni Agency, Preffy, YO SUZY, and Songfluencer - all influencer/creator economy short form video companies.Launched the company's signature webinar series "The Short Forum"Overseeing marketing strategy for the family of influencer/creator marketing companies (Genni, Genni Agency, Preffy, Songfluencer) Developing and executing newsletter and social media posting plansOverseeing a small social media team to establish best practices and launch company-branded short form video accountsProject managing the creation of case studies, pitch decks, and overall web-based company-branded visuals

Los Angeles, California

Creating and managing social media plans for clientsDeveloping social media activations and strategy for clientsManaging relationship between agency and clientsOverseeing company growth and office management for the local officeOverseeing junior level employees and internsClient highlights:Interscope Records, The Hives, Hall & Oates, and Verve Records

Greater Nashville Area, Tn

Managed official website development for upcoming artists and internal companyMaintained Email and CRM databasesCreated digital strategy plans in conjunction with label and PR teamsSocial channel management and ongoing training with talent clients.Artists: Will Jay, Kelly Prescott, Morgan Myles, Jay Allen, Parker Bossley

Greater Nashville Area, Tn

Worked alongside VP of E-commerce to set up and market product for pre-sales in online stores.Artist projects:Rodgers & Hammerstein, Chick Corea, STAX Records, I'm With Her, Isaac Hayes, Dave Koz

Greater Nashville Area, Tn

Managing and executing digital marketing plans for portions of the Columbia, Arista, and RCA Nashville rostersSetting up digital and social media ad campaigns for all single and album releases alongside outside ad agencies.Creating and sharing social media plans and calendars for artists, and with artist teams.Handling reporting and analytics for all digital marketing campaigns, social networks, and ad campaigns.Handling relationships between artists/managers and various online platforms and agencies. Communicating goals with all label departments and management companies on a regular basis. Working with Digital team to create and execute CRM campaings.Project manager builds and maintenance of artist websites. Working directly with artists and managers to expose them to new and evolving technologies.

Greater Nashville Area, Tn

Managed relationships between Crowd Surf and its clients.Oversaw the positive and constant growth of online statistics and subscribers; Created relationships between artists and various online platforms as well as fans/consumers.Worked directly with artists and team to expose them to new technologies.Created content for online properties to connect artists with their fans both digitally and physically.Oversaw interns and assistant level employees.Client highlights: Backstreet Boys, Parmalee, McFLY, Cher Lloyd, Fifth Harmony

Greater Nashville Area, Tn

Created and coordinated content for artist online properties.Oversaw and managed all E-mail and mobile delivery for country roster.Built and maintained official artist websites and fan club communities.Coordinated artist online stores and sale promotions.Analyzed weekly sales, website reports, and post-campaign reporting. Developed project timelines with marketing teams.Identified and evaluated new technologies. Trained and oversaw all department intern activities.

Communication

Communication