Caroline Borba Email & Phone Number

Joinville, Sc, Br

Joinville

• Account management and new business for small and medium-sized customers (in addition to local giants) from all over Brazil for (Consumer Goods Industry)• During this period, I reassigned the remote management of 5 Nielsen offices (Curitiba, POA, Recife, RJ and SP), promoting the cooperation of the team that had aggressive goals for growth and hiring new clients.• In this period in which I managed all Select offices, we had consecutive growth, in two of them with double digits. The development of people in this period was also remarkable (with a team of 16 people being 3 promoted managers and 7 trained executives). Main Contributions:  Remote management of a high performance team )with analytical profile focused on Strategic Sales Planning and Customer Service). Improvement of service management based on the introduction of a new work model, review and renewal of contracts and account plans focused on customer needs and the creation of value from data and information. Participation in relevant projects based on market diagnostics and insights to support the taking of a tactical and strategic perspective. Overcoming a financial goal through regular services and developing new business opportunities generated through negotiation skills.

Curitiba

Service to the industrial sector and opening of business in the South region.• Leadership in the growth of the South region for manufacturers of consumer goods, expanding its presence in all states (PR, SC, and RS).• Development of strategies to advance the presence of Nielsen in the entire South region, mapping all potentials and development of an example team in delivering results and business management in the branches of Curitiba and POA (already in the Home Office model in Joinville SC - since 2011).• Massive hiring of new customers (2-digit growth for consecutive years) and spreading between the states of the South region with relevant industries in the 3 states.• People management was essential in this period as I was responsible for hiring, training, and developing a team of 8 employees.Main Contributions: Organization and leadership in the development of a Nielsen regional office. Mapping the entire potential market in the region. Formation and development of the team. Development of relationship with potential customers and C-Level of regular customers. Strengthening the relationship through relevant business opportunities based on data and market information with emphasis on the engagement of senior leadership.

São Paulo, Brasil

• Retail service for consumer products focused on developing projects for the Grocery, Perfumery, Cleaning, and Perishables areas (Key Accounts)• Development of assortment management analysis, pricing and promotion strategies, gaining market share, competitive analysis demonstrating market opportunities.• In 2007 I was responsible for serving regional retail in the states of SP, MG, and NE, which resulted in the implementation of new services for the company, such as supermarkets, pharmacies, electronics, and Cash and Carry,Main Contributions: Management of strategic accounts for the Retail Services area. The business analysis focused on market diagnostics, improved negotiation between Retailer and Industry, optimization and efficiency in the Category Management process, and development of Private Brand launch plans. Four formal recognitions based on leadership and analytical skills. Development of new service models for regional retail - development of specialized retail (pharmacies, electronics, and C&C). Relationship development with partners in the retail segment, associations (ABRAS and APAS), and press.

Postgraduate Degree, Marketing E Pesquisa De Mercado

Bacharelado Em Administração, Business Administration, Management And Operations

Escola Técnica Em Processamento De Dados, Data Processing