Caroline Bourgoin Email & Phone Number

Montréal, Quebec, Canada

Brand Marketing International Division - Integrated BtoB Marketing AgencyAlan Allman Associates is an ecosystem of independent consulting firms in Europe, Asia and North America. Lead generation marketing campaign management: - Definition and execution of the annual marketing plan - Commercial offer marketing- Inbound marketing: Editorial calendar, content creation in collaboration with an SEO expert- Creative digital campaigns, Google Ads campaigns, LinkedIn campaigns- SEO/SEA- Performance analysis Communications - Social networking: community management for 3 clients- Internal and external newsletter writing- Production of customer interviews and promotional videos- Intranet management Events Management:- Participated in the creation of external and internal events for Alan Allman Associates and consulting firms

Montreal

Supporting the 7 business units with their digital marketing strategy:- SEO audits and recommendations- E-Commerce website redesign project using Salesforce CMS: content integration, SEO optimization, redirection plan- KPI monitoring, analysis, follow-up and regular reporting- Implementation and improvement of internal search engine (Coveo)

Paris, France

Service Marketing - IDECSI has developed a software specialized in Microsoft 365 data securityLead generation marketing campaign management: - Development of the strategy and identification of the levers, definition of the objectives and planning- Management and monitoring of paid acquisition levers: optimization of Google Ads campaigns, configuration and monitoring of LinkedIn ads campaigns, management of email campaigns with external service providers- Content creation (mailings, articles, webinars, LinkedIn ads)- Monitoring and reporting of actions and costs, performance analysisWriting of Marketing / Sales content:- Writing content for the website: product page, landing page- Definition of editorial planning and writing of blog articles (French/English)- Creation of premium content: white papers, infographics- Writing of press releases- Support for the marketing of solutions: Competitive intelligence, product sheets, sales presentationWebsite management: - Website redesign and landing page optimization project in coordination with a web marketing agency - Continuous improvement of the website and its performance in collaboration with a UX designer- Updating and optimization of content- SEO optimizationPreparation of trade shows and events: organization, coordination, logistics, content creation

Paris

Saegus is the start-up that reinvests business consulting : finding, trying and adopting the very best uses of digital. I am working in the Workplace department that supports companies in the digital transformation. Customers: Albéa Group, L’Oréal, Kering, Saint-GobainAdoption & Changement Management expert :Creation and implementation of custom programmePrepare and conduct training sessionsDefinition of communication planAdoption KPIs monitoringFraming projects with the Scrum framework (agile)

Paris Area, France

Employee Experience IT Global Deployment of Office 365 (for 80K employees, in 70 countries)- Support for the change team (communication, creation of learning content)Launch of an international ambassadors network- Coordination of the ambassadors network (+1200 ambassadors WW) - Definition of an animation planManagement of the IT e-learning platform- Coordination of the platform redesign- Conception of optimized user paths (interviews and card sorting worhshop)- Content management and KPIs monitoring

Paris Area, France

Internship in the Digital teamTraffic management- Optimization of the traffic (affiliate marketing, SEO)- KPIs monitoring Social Media optimisation- Development of a plan for community engagement (+56% followers in 6 months)- Creation of Facebook Ads campaigns Website management- Development of partnerships (+25% brand partnerships)- Content management (blog, home page, landing pages)

Toulouse Area, France

Junior-Entreprise (association) of Toulouse School of Management. TSM Consulting offers some services for companies in Marketing, Webmarketing, Strategy, Finance, Accounting or Human ressources.- Commercial canvassing: telephone survey- Responses to calls for tender- Writing commercial offers- Supervision of missions, management of students carrying out studies

Paris Area, France

Internship in the marketing team - Social Media management (i.e., Viadeo, LinkedIn, Facebook, Twitter, Youtube)- Customer’s database cleaning- Web content management

Master'S Degree In Digital Marketing, Digital Marketing, Mention Bien

Activities and Societies: Master's degree in work-study program at L'Oréal Gap year : 8 month internship and 6 months experience.

Bachelor'S Degree In Marketing, Marketing, Mention Bien

Activities and Societies: Licence 3 Gestion parcours Marketing - Initial

Anglais

2 Months to London (UK) : - Discovery British culture - Learning English language

Two Years Degree In Business, Business

Activities and Societies: Membre du Bureau des étudiants TC Figeac