Caroline Boynton Email & Phone Number

Los Angeles, California, United States

Los Angeles, California, United States

• Support all aspects of campaign execution, including asset creation, trafficking, budget allocation, QA, and tracking setup
• Achieve global Y/Y lift in consideration (20%) and awareness (12%) among senior ITDMs
• Introduce Cloudflare's new category, the connectivity cloud, through strategic paid media campaigns
• Work on the development of advertising assets: ad copy, creative visuals, landing pages, etc.
• Support the development and launch a custom brand campaign in Japan, driving a 70% Y/Y consideration lift
• Aid in the reporting of all Brand Marketing campaign initiatives

Los Angeles Metropolitan Area

Launch the wholesale business for a small design startupDrive sales for the entire product suiteWork with Designer to develop creative strategy both internally and on behalf of partnersSupport retail and custom order operationsGenerate invoices and create financial reportsBrand manage across all sales channels

Austin, Texas, United States

• Clients: U.S. Air Force, U.S. Space Force, Air National Guard
• Create national and full-funnel media strategies with the ultimate goal of driving application leads for a variety of careers in the military
• Collaborate with the Air Force media planning team that won Adweek’s 2019 Media Plan of the Year
• Activate, manage and optimize cross-channel campaigns (social, OTT/CTV, programmatic, search, sponsored job postings, branded content, gaming, linear TV, print and cinema)
• Determine target audiences, media mixes, budgets, KPIs and creative approaches on a campaign-by-campaign basis
• Build and maintain strong relationships with clients through daily communication and frequent strategy presentations

Norman, Oklahoma

• Managed and created the department’s website and organic social media content that generated awareness of the university’s patent office, growth fund opportunities and invention disclosure process
• Assisted several post-graduate researchers with branding and marketing their patented technology to better appeal to small business investors

Norman, Oklahoma

• lindseyandasp.com
• Collaborated on the leadership team for OU’s student-run advertising and public relations agency
• Led the research branch that conducted focus groups, surveys and secondary research for the agency
• Managed several accounts including OU Athletics and local businesses

Santa Monica, California, United States

• Client: Honda
• Developed target audiences for the Honda Passport, utilizing media tools to gather demographic and psychographic data
• Analyzed performance of non-luxury auto competitors on a weekly basis
• Created a client-facing presentation on who Honda’s multicultural audience is and the importance of understanding cultural values when creating marketing plans

Norman, Oklahoma

Teaching Assistant at OU's Gaylord College of Journalism & Mass Communication: Advertising Media (Spring 2018) & Introduction to Media (Fall 2017)

Coppell, Texas

Sports manager and photographer