Caroline Barbosa Email & Phone Number

Lisbon, PT

Lisbon, Portugal

> Product Development (Investment products)> Product Launch > Cross-Functional collaboration > Lifecycle management > Regulatory Compliance

São Paulo, Brazil

> Managed non-food and food private brands throughout their lifecycle. > Conducted customer research and monitored market trends to inform branding decisions.> Led rebranding to boost brand awareness and support expansion.> Managed partnerships and activations for increased brand awareness.> Developed and executed content strategy.> Oversaw budget and.

> Lead the development of non-food and food private brands throughout their lifecycle. > Collaborated with cross-functional teams for successful product launches, regularly reporting and analyzing category performance.> Conducted ongoing analysis, identifying key opportunities and challenges.> Oversaw brand content development, ensuring consistency with.

> Coordinated grand opening events for 64 stores across 21 Brazilian states.> Managed financial spreadsheets, ensuring effective budget control and alignment with financial goals.> Contributed to cross-functional marketing research for innovative solutions in new markets.> Assisted in developing Assaí’s Partnership strategy, fostering enduring.

São Paulo E Região, Brasil

> Led sales channel flow project in the health division, coordinating cross-functional teams.> Implemented and monitored B2B sales and marketing KPIs.> Supported customer segmentation and executed actions to boost sales conversions.> Presented progress and results reports to keep stakeholders informed.

Alemanha E Estados Unidos

International experience in Munich, Germany (10 months) and California, United States (6 months).Developed intercultural communication, adaptability, and quick problem-solving skills.

São Paulo E Região, Brasil

> Oversaw institutional brand presence on digital channels.> Produced and distributed B2B communication materials for franchisees.> Monitored product performance, identifying sales opportunities.> Generated insights for market understanding, competition analysis, and trend analysis.

Taboão Da Serra, Brasil

> Developed and launched of products in the spray paint category, leader in the segment.> Tracked KPIs for monthly reports.> Managed communication agency relationships.> Monitored budget for projects.> Organized fairs and events.

São Paulo, Brazil

> Implemented brand loyalty program.> Developed new products and communication materials.> Prospected partnerships and created endomarketing campaigns.> Supported online and offline campaigns.> Worked with communication agencies.

São Paulo, Brazil

Support to the bank branch managers with bank account and credit card subjects.

Agile Methodologies, (Agile Marketing)

Bachelor'S Degree, Marketing And Advertising, 9.8/10