I write articles, online content and press releases in Dutch and English for clients such as JFKMagazine, FashionUnited, Elegance, The Big Black Book, Erasmus University, McGregor, Suitsupply, Face This, C&A, Iconic Studios Amsterdam, Linden & Barbosa, Public PR and JamJam PR.

I managed the bookshop at Foam Photography Museum Amsterdam. I developed and implemented the retail strategy, determined the store selection, stayed in contact with publishers worldwide and developed our own merchandise together with the team. I analysed our monthly sales numbers and was responsible for the financial administration and stock management. Besides the bookshop I was responsible for the sales and worldwide distribution of biannual and award-winning photography publication Foam Magazine that was founded in 2021 and is being sold in over 25 countries worldwide. I also represented the magazine at photography fairs like Paris Photo, Offprint and Unseen.

I planned and executed marketing, communication and PR activities for the Dutch platform of DaWanda and was responsible for onsite and direct marketing.

When Jackie Magazine made a restart at a new publisher, I was asked to return as a fashion editor. I wrote articles and interviews for the magazine as well as for the website and was responsible for all shopping pages in Jackie Magazine. I was partly responsible for all social media channels. I assisted in planning and organizing events and assisted our sales team by building relationships with fashion brands and PR agencies.

Because of my experience at JFK Magazine, publisher GMG asked me to become the fashion editor for the women´s magazine Jackie as well. My tasks were similar to what I did for JFK Magazine.

A short time after starting at JFK Magazine, I proposed that the magazine should pay moreattention to fashion and became fashion editor at JFK. I wrote articles, interviews and short features about fashion, grooming, lifestyle and art for the magazine as well as for the website. I did the styling and production of shopping pages, maintained all contacts with fashion brands and PR agencies worldwide and visited international press presentations and fashion weeks.

I was responsible for all imagery in JFK Magazine, I wrote articles and interviews for the magazine and assisted the team.

To gain international experience I took an unpaid leave of my job at JFK Magazine and wentto New York for a showroom internship at Nouveau PR who, at that time, was responsible forthe public relations of designers such as Rad Hourani, Mandy Coon and A.F. Vandevorst.

I was part of the editorial team and wrote articles, interviews and short features for the magazine as well as the website.