Caroline Broach Email & Phone Number

Cary, Nc

•Planned, created, and distributed all Club communication including internal and external communications and event marketing pieces•Worked closely with seven different departments to ensure complete coverage of all Club events and news through social media, digital signage, newsletter, and email marketing •Greatly improved design of Clubhouse Links, Prestonwood’s monthly newsletter, to improve readership and retention•Strategically planned and implemented creative graphic solutions targeting families and corporations through digital and print advertising with $90,000 budget annually•Created and distributed member satisfaction surveys for several key areas of the Club and worked with department leaders to analyze results and improve services•Met regularly with advertising agencies to analyze campaign success and improve strategies•Generated quarterly proof of performance reports for ownership and member advisory boards•Sold and managed Corporate Hospitality Membership annual agreements of up to $25,000•Worked with Membership Director to consistently procure over 100 new memberships each year•Created all membership marketing materials•Planned and implemented successful New Member Socials to ensure member engagement within the first six months of joining•Assisted Events Manager with planning, promoting, and photographing 30+ member events annually

Cary, Nc

Responsible for the strategic marketing and communication campaigns and activities focused on the retention (internal) and attraction (external) of family and corporate memberships at Prestonwood, the largest all-inclusive country club in the Triangle. Specific responsibilities included:-Website & Social Media Management-Photograph Club events-Creating digital and print advertisements for external marketing-Market Club events through internal digital outlets-Planning and implementing Open Houses for nonmember residents-Writing publications for Preston Life, the neighborhood magazine-Evaluate the success of marketing campaigns -Analyze digital marketing & social media data for best practice research

Cary, Nc

-Created advertisements for multiple creative outlets-Photographed various club events-Maintained social media presence including Facebook, YouTube, and LinkedIn-Assisted with new resident outreach including welcome baskets and open houses-Contributed articles to the Club’s website

Bachelor'S Degree, Sport Management

Education record