Caroline Broadway Email & Phone Number

Warwickshire

Using my breadth of experience to help small businesses transform with AI. This includes developing and delivering training, as well as offering marketing services.

Led a new Department, bringing together the marketing, business development and product teams. Highlights included increasing core income by 47%, winning big new partnerships and producing the first fundraising strategy. My strategies improved the charities financial performance and helped us reach 12,000 more students each year.

Birmingham, West Midlands, United Kingdom

Led & managed teams to deliver campaigns & projects for external clients & internal business units to attract investment, businesses, jobs, events and visitors to the region.

Led development of the Business Case for the £24m Trade, Tourism and Investment Programme, funded by Her Majesty’s Government and the West Midlands Combined Authority.

Solihull

Maternity cover FTC to manage the marketing, communications & membership services teams (4 direct reports). Working with the sales team have devised, implemented & lead strategies to drive sales of products & services - and supported retention of our members. Have joined the business at a time of change, so projects have included embedding new vision &.

Initial 6 month contract to support set up of new social media team, extended to 18 months. Designed the social selling training programme and worked with the change management team to embed as part of the sales culture. Rolled out social media to 150 branches to increase brand awareness and consideration, supporting prospecting for business and personal.

Responsible for planning and delivery of the department's strategy to support sales in the £1.5bn GB fresh potato sector. Successfully advising retailers and suppliers on category management, leading on development of cross-industry approach to marketing potatoes. Delivered first pan-European campaign to promote fresh potatoes including advertising (TV.

Provided communications support to two business units and advised their CEOs. Delivered advertising campaigns across Australia and New Zealand. Developed new approach to lead segmentation, working with mortgage brokers. Increased uptake of personalised promotional material by reviewing the product range and pricing.

(Marketing Manager: March – September 2007)Management of the marketing team to deliver multiple campaigns and projects to support the food and farming division. Seconded to run the communications for the Year of Food and Farming, representing two Government Departments, with over 1 million children involved. Delivered a range of campaigns using social.

Developed and executed integrated marketing campaigns to support potato sales. Lead on the industries response to the school meals challenge, producing a new marketing approach to support potatoes and potato dishes on school menu. Delivered high profile PR campaigns.

Developed, launched and managed a brand for local businesses to subscribe to. Set up all the membership offers and ran local marketing campaigns. Grew the scheme and put in place a business plan for continuation beyond the original project.