Caroline Zerbey work email
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Caroline Zerbey personal email
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► I am highly effective in marketing, with experience developing and executing strategies that increase revenue, customer engagement, and competitive differentiation.► I offer a proven history of successfully developing strategies and campaigns that increase brand awareness, lead generation, and sales.SUMMARY► Engaging marketing leader possessing a winning blend of subject matter expertise, practical experience in multiple industries, and a history of overseeing demand generation, digital campaigns, and social media engagement.► Leverages a unique mix of strategic and analytical expertise, consistently exceeding performance goals by aligning talent and focus with organizational objectives. LEADERSHIP HIGHLIGHTS★ With Emissary.io, oversees all facets of marketing and demand generation in a startup environment, generating leads for the Sales team and increasing the visibility of the company and its software platform.★ Served an instrumental role in the capture of 388 Sales Qualified Leads and 1400 Marketing Qualified Leads.★ In a prior role with Awesome Otter, executed digital advertising campaigns across Facebook, Instagram, LinkedIn, and Google Ads.Specialties: Marketing, Strategic Planning, Creative Marketing, Campaign Analysis, Demand Generation, Advisor to Leadership, Digital Marketing, Social Media Engagement
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Marketing Operations ManagerKnitCleveland, Oh, Us -
Marketing Operations ManagerKnit Nov 2024 - PresentAustin, Texas, Us -
Director, Marketing OperationsEmissary.Io Jun 2021 - Sep 2024New York, New York, UsDirector, Marketing Operations, Promoted from Marketing Manager ★ Joined a startup to lead Marketing operations. Responsible for content creation and curation, Pay Per Click campaigns, social media engagement, events, Account Based Marketing, and lead generation programs.★ Leads marketing and demand generation to produce leads for the Sales team and increase the visibility of the company and its software platform.★ Produces podcasts and publishes blog posts to the company website. Retains subject matter experts and speakers to appeal to podcast audiences.★ Oversees the production of printed brochures, case studies, and website banners.★ Contributed to the capture of 388 Sales Qualified Leads and 1400 Marketing Qualified Leads.★ Develops email marketing campaigns with an Average Open Rate of 32% and Clickthrough Rate of 3.75%.★ Increased social media followers by 12%.ABOUT EMISSARY.IOEmissary is a primary-sourced B2B sales intelligence software dedicated to helping enterprise sales representatives. -
Digital Marketing StrategistAwesome Otter May 2020 - Jun 2021Westlake, Ohio, Us★ Led digital marketing campaigns and managed social media accounts on behalf of clients. Orchestrated digital advertising campaigns across Facebook, Instagram, LinkedIn, and Google Ads, as well as email marketing campaigns.★ Met all account goals through partnerships with colleagues in Product, Creative, Engineering, and other departments.★ Expanded brand reach and influence through partnerships with consumer brands and media outlets.★ Wrote SEO-driven thought leader and front office profiles for posting to client websites.ABOUT AWESOME OTTERAwesome Otter is a branding and design firm that works with businesses of all sizes. -
Inbound StrategistNgagecontent Oct 2017 - May 2020Westlake, Ohio, Us★ Supported eight clients through the development and execution of inbound marketing strategies and campaigns. Responsible for the creation and management of content across blog posts, email marketing, and social media.★ Measured the effectiveness of marketing initiatives to identify opportunities for strategic adjustments based on traffic, leads, and conversion metrics. Researched industry trends as well as emerging marketing technologies,★ Established and strengthened relationships with social media influencers and strategic partners.★ Researched keywords in line with SEO best practices and analyzed website traffic and user behavior.★ Achieved multiple HubSpot certifications and led the implementation of HubSpot at client sites, training end users. Administered email marketing, social media, and workflow creation on client HubSpot portals.ABOUT NGAGECONTENTNgageContent is an inbound marketing agency focused on helping businesses drive more qualified leads to their websites -
Marketing Communications ManagerThogus Products Company Nov 2015 - Oct 2017Avon Lake, Oh, Us★ Responsible for a $60,000 budget for marketing and corporate communications across two companies.★ Developed content for blog posts, newsletters, email blasts, and social media for six channels.★ Oversaw the company’s participation in trade shows and other events.★ Developed a company-wide newsletter that was distributed to over 100 employees each month, gathering content from multiple departments.ABOUT THOGUS PRODUCTS COMPANYThogus Products Company is a family-owned custom plastic injection molder and manufacturer. -
Continuous Improvement ManagerThogus Products Company 2012 - Nov 2015Avon Lake, Oh, Us*Supervised three production shift trainers*Built award-winning training program from ground-up, including the creation of trainer positions in production, processing, and materials*Coordinated succession planning of production personnel leading to 37% of entry-level employees being promoted from 2012 to present*Managed and executed employee suggestion system for two-way communications that addressed at least 50 suggestions a year. Suggestions led to $6,500 in cost savings and more than 65 errors corrected in operator work instructions*Led a multi-department project to implement revised performance evaluations
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Program ManagerThogus Products Company 2010 - 2012Avon Lake, Oh, Us*Successfully standardized and documented process for quoting new customers*Managed the product program *Coordinated multi-department collaboration to meet customer-set deadlines• Regularly used ERP software (IQMS) to manage new programs
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Event Sales ExecutiveSmart Business Network 2008 - 2010Westlake, Oh, Us*Responsible for events growth of 40% from 2009 to 2010 *Coordinated 20 annual successful event launches from initial marketing plan to nomination drive to event attendance in less than two years*Achieved attendance and nomination goals through a variety of integrated marketing channels, including cold calling, email marketing, and social media*Developed email event newsletter and managed events portion of company website
Caroline Zerbey Skills
Caroline Zerbey Education Details
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Ohio UniversityHistory And Spanish-Double Major -
Middle Tennessee State University (Mtsu)Education
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Hawken School
Frequently Asked Questions about Caroline Zerbey
What company does Caroline Zerbey work for?
Caroline Zerbey works for Knit
What is Caroline Zerbey's role at the current company?
Caroline Zerbey's current role is Marketing Operations Manager.
What is Caroline Zerbey's email address?
Caroline Zerbey's email address is cg****@****ail.com
What is Caroline Zerbey's direct phone number?
Caroline Zerbey's direct phone number is +144067*****
What schools did Caroline Zerbey attend?
Caroline Zerbey attended Ohio University, Middle Tennessee State University (Mtsu), Hawken School.
What are some of Caroline Zerbey's interests?
Caroline Zerbey has interest in Working Out, Children, Traveling, Education, Reading, Science And Technology, Animal Welfare, Spending Time With Family And Friends, Arts And Culture, Going To Lake Erie During The Summer.
What skills is Caroline Zerbey known for?
Caroline Zerbey has skills like Manufacturing, Training, Process Improvement, Continuous Improvement, Strategic Planning, Lean Manufacturing, Social Media, Project Management, Injection Molding, Plastics, Marketing, Management.
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