I lead a diverse, distributed team of tech and regulated beverage industry experts who help our clients manage inventory, compliance, and production with Fx5’s best-in-class SaaS solutions. We build products with the end-user in mind, making continuous improvements as technology and customer needs evolve. As a servant leader, I lean on my cross-functional experience to create strategies that serve both our business and our culture. Having worked in every aspect of this business, I understand how it functions and what our teams need to serve our customers. We’re building a business that is sustainable for its own sake, for our customers, and for our people. One accomplishment I have achieved since becoming CEO was leading the tuck-in acquisition and integration of Fx5’s biggest competitor, adding a new product to the company's portfolio and increasing our US customer base by nearly 100%. In my time as CEO, I have increased revenue nearly 400% and profitability by 30% while sustaining >20% annual growth and doubling the organization’s headcount.

In this role, I led the business through diligence for acquisition. In 2019, we were acquired by Volaris Group, and I set up the operational and financial practices required for becoming part of a publicly traded company. I took the helm as CEO when Fx5’s founder exited the company.

Having worked closely with customers to understand their businesses and technology requirements, I wanted to build better software to serve them – so product development was a natural step for me. I was a non-technical manager when I joined the team, but quickly learned how to help developers deliver solutions to the real-world problems our customers faced on a daily basis. I view our developers as our competitive advantage more than I do the technology itself. With a fully in-house team, our developers learn from clients and implement solid technical solutions to create software that does what it needs to in order to serve our clients better.In this role I launched a new greenfield product to address a new market and designed and released dozens of features for the company's primary product while managing a cross-functional, partially-distributed development team.

I joined FIVE x 5 because the business married two things I’m passionate about: technology and craft spirits. I spent the first month calling every customer (115 distilleries!) to learn how they operated and how software addressed their needs. I learned a lot about distilleries and software quickly, and I loved every minute of it. Always curious and looking for opportunities to optimize, I found ways to help Fx5 provide a better experience for our customers, growing the department from two to five people and setting up processes and practices to allow the organization to double its customer base.

I managed customer acquisition and account management for this energy and engineering recruiting firm. My focus was on SMBs and large businesses, offering payroll and recruiting products as well as staffing and PEO services. I developed company-wide performance accountability programs and standards to promote sales achievement. This included designing performance metrics, compliance requirements, and follow-up procedures. I signed and managed one of the largest clients in the company’s history (market cap $432 million), including multiple positions across six unique business units. During my time with the company, I consistently met or exceeded all sales and revenue goals

In this role, I managed and led a sales staff of 20 to achieve approximately $1.75 million in sales for FY12. Beyond sales, my responsibilities included human resources and training, store operations, and product and brand management. I liaised between the corporate office and local stores for merchandising and communications planning and promotional execution.

I managed a team of sales associates for the largest department in the Broomfield store location. My responsibilities included vendor and client relationship management, merchandising, and brand management. My accomplishments included making significant contributions to business objectives by focusing on team training to achieve consistent, top-rated productivity.