Caroline C. Bailey Email & Phone Number

• Lead the direction and implementation of new technology for the organization's web products• Develop strategy and roadmap to prioritize initiatives for development• Manage projects and programs aimed at enhancing web products• Collaborate with content providers, department staff/management, and other business areas to collect requirements, scope projects, develop content, define feature sets and implement as appropriate• Manage application development work performed by IT and/or external vendors• Design, develop, troubleshoot, debug and implement features and enhancements for web products while balancing the needs of business owners and site visitors against technical capabilities• Provide recommendations and support for the technology efforts/needs of Bank-wide users• Direct day-to-day maintenance of web products• Develop and implement processes and tools that foster clear, effective, timely and well-coordinated content strategy• Coordinate with business areas and other staff to produce and publish content in multiple formats• Manage usability testing of new applications• Interpret usability test results, perform analysis and define recommendations to optimize user experience• Maintain familiarity with current and emerging communication technology, practices, and procedures• Identify, investigate, and resolve problems to ensure security of online resources• Develop and provide training and first-level support for colleagues and customers in District technology, including web content management and campaign management

• Implemented and supported a fully integrated internal communications strategy for major change initiatives and for cascading Bank-wide strategies• Ensured that internal communications were integrated to reflect the desired tone and culture of the organization and synchronized for effective and timely message delivery• Managed the overall editorial integrity of the Bank's intranet• Researched and determined information to be communicated via the intranet for the site's audiences• Led and collaborated with Bank employees on improvement strategies to enhance communication effectiveness across a variety of communication vehicles• Collaborated with content providers to craft meaningful and understandable communications based on audience needs• Wrote, produced and disseminated information such as brochures, newsletters, promotional and marketing materials with particular emphasis on specific audiences• Provided project management support for department/division internal communication activities, teams, programs, processes and special projects• Conducted research and analysis to assess effectiveness of employee communications and to monitor success against goal• Devised feedback and two-way communication mechanisms to garner employee, manager and officer input• Developed metrics to evaluate the effectiveness of message delivery• Carried out a variety of other communication activities and employee events, including organizing activities such as the quarterly Town Hall meetings and Discovery Series learning sessions• Participated in System-wide projects and work groups and presented at System-wide meetings and conferences

• Managed the overall information architecture of the Bank's internal website• Oversaw the day-to-day maintenance of site pages and templates• Created, developed and implemented web projects for the Bank's internal website according to organizational standards• Sought out site users to gather feedback for website features and enhancements• Met with business users to determine needs and identify appropriate features for web development• Defined requirements for new features• Tested and evaluated features against a defined test plan for technical compatibility• Prepared formal project briefs, test plans and application development documentation• Managed and performed website editorial activities, including content change approvals, content updates, and working with content providers to update and maintain content• Oversaw effective placement of content on Bank sites and regularly evaluated users' ability to find and understand content• Followed up with business users, team members and managers to ensure successful web implementation, user satisfaction, and organizational awareness

• Performed day-to-day maintenance of the Bank's intranet, including managing content updates, meeting with business users to determine needs, and ensuring customer satisfaction with final product• Worked with content providers to meet their needs and coordinated with communications staff and design staff to ensure that the deployment of content was timely and developed for web• Provided direction to content providers on creation of new sites/pages and the addition of new content• Coordinated with management to ensure adherence to standards and alignment with web strategy• Coordinated with content providers, internal communications staff, and management to develop new content• Ensured that deadlines were met for posting of new content

Sydney, Australia

B.S., Communication Studies, History

Activities and Societies: Northwestern Dean's List; National Merit Foundation Scholar

Professional Certificate In Integrated Marketing

Coursework included: Managing Integrated Marketing Communications; Web and Mobile Web Marketing Strategies; Designing a Social Media.

Data Analytics Certificate

Coursework included: Understanding and Visualizing Data; Implementing Scientific Decision Making; Using Predictive Data Analysis

Diversity And Inclusion Certificate

Coursework included: Improving Engagement; Counteracting Unconscious Bias; Fostering an Inclusive Climate; Diversity and Inclusion at Work