Caroline C. Bailey Email & Phone Number

• Lead the direction and implementation of new technology for the organization's web products
• Develop strategy and roadmap to prioritize initiatives for development
• Manage projects and programs aimed at enhancing web products
• Collaborate with content providers, department staff/management, and other business areas to collect requirements, scope projects, develop content, define feature sets and implement as appropriate
• Manage application development work performed by IT and/or external vendors
• Design, develop, troubleshoot, debug and implement features and enhancements for web products while balancing the needs of business owners and site visitors against technical capabilities

• Implemented and supported a fully integrated internal communications strategy for major change initiatives and for cascading Bank-wide strategies
• Ensured that internal communications were integrated to reflect the desired tone and culture of the organization and synchronized for effective and timely message delivery
• Managed the overall editorial integrity of the Bank's intranet
• Researched and determined information to be communicated via the intranet for the site's audiences
• Led and collaborated with Bank employees on improvement strategies to enhance communication effectiveness across a variety of communication vehicles
• Collaborated with content providers to craft meaningful and understandable communications based on audience needs

• Managed the overall information architecture of the Bank's internal website
• Oversaw the day-to-day maintenance of site pages and templates
• Created, developed and implemented web projects for the Bank's internal website according to organizational standards
• Sought out site users to gather feedback for website features and enhancements
• Met with business users to determine needs and identify appropriate features for web development
• Defined requirements for new features

• Performed day-to-day maintenance of the Bank's intranet, including managing content updates, meeting with business users to determine needs, and ensuring customer satisfaction with final product
• Worked with content providers to meet their needs and coordinated with communications staff and design staff to ensure that the deployment of content was timely and developed for web
• Provided direction to content providers on creation of new sites/pages and the addition of new content
• Coordinated with management to ensure adherence to standards and alignment with web strategy
• Coordinated with content providers, internal communications staff, and management to develop new content
• Ensured that deadlines were met for posting of new content

Sydney, Australia

B.S., Communication Studies, History

Activities and Societies: Northwestern Dean's List; National Merit Foundation Scholar

Professional Certificate In Integrated Marketing

Coursework included: Managing Integrated Marketing Communications; Web and Mobile Web Marketing Strategies; Designing a Social Media.

Data Analytics Certificate

Coursework included: Understanding and Visualizing Data; Implementing Scientific Decision Making; Using Predictive Data Analysis

Diversity And Inclusion Certificate

Coursework included: Improving Engagement; Counteracting Unconscious Bias; Fostering an Inclusive Climate; Diversity and Inclusion at Work