Caroline Harper

Caroline Harper Email and Phone Number

Director of Brand and Partnerships @ UrbanStems
Longmeadow, MA, US
Caroline Harper's Location
Longmeadow, Massachusetts, United States, United States
About Caroline Harper

Hi – I’m Caroline, a brand partner and influencer collaborator with extensive experience across thefashion and beauty industries. I’ve helped create and curate viral marketing campaigns both from theagency side and corporate branding.As Director of Influencer and Brand Partnership at LemonHQ, I work on a small & lean team to executeglobal marketing strategies with budgets ranging from $180K- $1M. I consider myself a natural bornstory teller with a proven track record for developing a brand’s creative vision across all customer touchpoints.My experience includes contract negotiations, brand strategy, event planning, social media planning andcontent creation, along with marketing analytics. Earlier in my career I worked in product and brandmanagement with megabrands Conair, Elie Tahari, Revlon & Gap.During covid and a period of transition, I launched Story & Hart, a vintage clothing resale endeavor. Mypassion project turned into a profitable side business, and I have forged partnerships with brands likeCarters.Through my 15+ years of experience in the marketing sector, I’ve developed a passion for opening doorsfor influencers, public personalities, and entrepreneurs. It’s been a privilege to partner with so manypublic figures who have built influential empires on their own terms.The world of online marketing has greatly shifted, and I have enjoyed witnessing it’s evolution with eachnew trend. I’m always open to connecting with like-minded professionals to see how we can develop amutually beneficial partnership.•Key Competencies:•Influencer & Celebrity Partnerships•Social Media Strategy•Brand Management•Product Development

Caroline Harper's Current Company Details
UrbanStems

Urbanstems

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Director of Brand and Partnerships
Longmeadow, MA, US
Caroline Harper Work Experience Details
  • Urbanstems
    Director Of Brand And Partnerships
    Urbanstems
    Longmeadow, Ma, Us
  • Jen Powell, Inc / Lemonhq
    Brand Partnerships And Influencer Marketing
    Jen Powell, Inc / Lemonhq May 2022 - Present
    LemonHQ is a brand development and influencer marketing subsidiary of Jen Powell, Inc. I create and execute global influencer marketing strategies for a variety of beauty, wellness, and apparel industry clients. We have partnered with a range of clients from an indie skincare brand to global retail conglomerates.I partner with our clients to manage their marketing budgets and strategies through both paid and organic social media channels. I’ve planned and executed promotional events both in person and virtually to launch products and spearhead multi-tier campaigns. Key Accomplishments:•Strategically allocate influencer partnerships and brand programs within marketing budgets of $180K-$5M. •Helped celebrity apparel designer double their Instagram following within 6 months.•Grew luxury skincare brand Instagram following by 30-40% in 6 months.•Spearheaded an event and celebrity-endorsed multi-tier campaign that resulted in 900M social impressions within a month.
  • Story And Hart
    Founder
    Story And Hart Oct 2021 - Present
    Story & Hart started as a pandemic passion project but grew to a profitable side business and brand. I conceptualized the brand from idea to launch, evolving from my love of vintage clothing. Story & Hart sells restored vintage apparel directly to consumers online and in-person.
  • The Doneger Group
    Director Of Marketing And Social Media
    The Doneger Group Jun 2019 - Jun 2020
    New York, Ny, Us
    Doneger Group had to eliminate 70% of their staff, which I was unfortunately part of. As Director of Marketing I collaborated with fashion and apparel clients to identify influencer partnerships for their brands. We developed custom solutions for our clients to increase their brand awareness and social media engagement. In this role I managed a team of five direct reports while also overseeing a portfolio of 20-30 clients. I was originally recruited to Doneger through a client contact at Conair. Key Accomplishments:•Generated 40% annual cost savings by developing digital content resources to replace costly bi-annual fashion event.•Increased Doneger’s corporate Instagram following by 30%; led social media team and evolved content direction.
  • Conair Corporation
    Senior Brand Manager - Social, Digital And Influencer Marketing - Scünci Division
    Conair Corporation Apr 2017 - Jun 2019
    Stamford, Ct, Us
    While with Conair, I drove the brand strategy for the scünci line across all social media & digital channels including SEO, paid media, email marketing, and influencer partnerships. I oversaw a portfolio of 300-400 hair products and managed a team of 3. Additionally, I produced video and photo shoots and oversaw the process from start to finish including model casting, videographer and photographer hiring, shoot direction, and ultimately asset and package creation.Key Accomplishments:•Built out network of mega, macro, micro and nano influencers specific to the fashion and lifestyle categories.•Increased @scunci Instagram following by 67% and doubled engagement through paid, earned and shared media.•Led collaboration with mega influencer Sincerely Jules for exclusive product launch at Target which exceeded projections by 58%.
  • Conair Corporation
    Manager - New Product Development And Marketing
    Conair Corporation Nov 2015 - Apr 2017
    Stamford, Ct, Us
  • Elie Tahari
    Product Manager - T Tahari
    Elie Tahari Feb 2015 - Nov 2015
    Millburn, New Jersey, Us
    While with Elie Tahari., I owned the entire product development process for the T. Tahari line. This included positioning, sourcing, and merchandising, resulting in a 27% increase in gross margin for Spring 2016 Collection.
  • Revlon Professional Brands
    Brand Manager
    Revlon Professional Brands Aug 2013 - Jan 2015
    Barcelona, Barcelona, Es
    At Revlon, I managed end-to-end product launches for the CND Vinylux nail care line. This included driving research, formula development, packaging design, artwork creation, and launch strategy. I moved on from Revlon to relocate back to the east coast.Key Accomplishments:Drove 24% business growth in product line through the design and development of a seasonal enamel color collection.Spearheaded the launch of new Keratin treatment product which exceeded projections by 30%.
  • Gap Inc.
    Associate Manager Creative Strategy - Banana Republic
    Gap Inc. Nov 2011 - May 2013
    San Francisco, California, Us
    Partnered with Banana Republic design team in Japan to assess marketing opportunities and develop strategic initiatives. Represented BR Japan’s market perspective in decision-making, ensuring balance between exclusive product needs and the brand’s global aesthetic.
  • Gap Inc.
    Assistant Production Manager
    Gap Inc. May 2010 - Nov 2011
    San Francisco, California, Us
    I worked under the GAP product development team, supporting the process from concept to completion including managing time & action (T&A) calendar, costing, fabric selection, mock-ups, prints, and photo samples. This included cost negotiations and production expense management to maintain garment integrity.
  • Alice + Olivia
    Product Development Assistant
    Alice + Olivia Nov 2008 - May 2010
    New York, New York, Us
    Alice & Olivia is a privately held contemporary fashion brand. I helped source & develop new prints, accessories and fabrics, partnering with international factories. I supported the development of exclusive products for retail stores including Nordstrom, Neiman Marcus & Shopbop.

Caroline Harper Education Details

  • Marist College
    Marist College
    Business
  • Minnechaug Regional High School
    Minnechaug Regional High School

Frequently Asked Questions about Caroline Harper

What company does Caroline Harper work for?

Caroline Harper works for Urbanstems

What is Caroline Harper's role at the current company?

Caroline Harper's current role is Director of Brand and Partnerships.

What schools did Caroline Harper attend?

Caroline Harper attended Marist College, Minnechaug Regional High School.

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