Caroline Harper Email & Phone Number

Longmeadow, Ma, Us

LemonHQ is a brand development and influencer marketing subsidiary of Jen Powell, Inc. I create and execute global influencer marketing strategies for a variety of beauty, wellness, and apparel industry clients. We have partnered with a range of clients from an indie skincare brand to global retail conglomerates.I partner with our clients to manage their marketing budgets and strategies through both paid and organic social media channels. I’ve planned and executed promotional events both in person and virtually to launch products and spearhead multi-tier campaigns. Key Accomplishments:•Strategically allocate influencer partnerships and brand programs within marketing budgets of $180K-$5M. •Helped celebrity apparel designer double their Instagram following within 6 months.•Grew luxury skincare brand Instagram following by 30-40% in 6 months.•Spearheaded an event and celebrity-endorsed multi-tier campaign that resulted in 900M social impressions within a month.

Story & Hart started as a pandemic passion project but grew to a profitable side business and brand. I conceptualized the brand from idea to launch, evolving from my love of vintage clothing. Story & Hart sells restored vintage apparel directly to consumers online and in-person.

New York, Ny, Us

Doneger Group had to eliminate 70% of their staff, which I was unfortunately part of. As Director of Marketing I collaborated with fashion and apparel clients to identify influencer partnerships for their brands. We developed custom solutions for our clients to increase their brand awareness and social media engagement. In this role I managed a team of five direct reports while also overseeing a portfolio of 20-30 clients. I was originally recruited to Doneger through a client contact at Conair. Key Accomplishments:•Generated 40% annual cost savings by developing digital content resources to replace costly bi-annual fashion event.•Increased Doneger’s corporate Instagram following by 30%; led social media team and evolved content direction.

Stamford, Ct, Us

While with Conair, I drove the brand strategy for the scünci line across all social media & digital channels including SEO, paid media, email marketing, and influencer partnerships. I oversaw a portfolio of 300-400 hair products and managed a team of 3. Additionally, I produced video and photo shoots and oversaw the process from start to finish including model casting, videographer and photographer hiring, shoot direction, and ultimately asset and package creation.Key Accomplishments:•Built out network of mega, macro, micro and nano influencers specific to the fashion and lifestyle categories.•Increased @scunci Instagram following by 67% and doubled engagement through paid, earned and shared media.•Led collaboration with mega influencer Sincerely Jules for exclusive product launch at Target which exceeded projections by 58%.

Stamford, Ct, Us

Millburn, New Jersey, Us

While with Elie Tahari., I owned the entire product development process for the T. Tahari line. This included positioning, sourcing, and merchandising, resulting in a 27% increase in gross margin for Spring 2016 Collection.

Barcelona, Barcelona, Es

At Revlon, I managed end-to-end product launches for the CND Vinylux nail care line. This included driving research, formula development, packaging design, artwork creation, and launch strategy. I moved on from Revlon to relocate back to the east coast.Key Accomplishments:Drove 24% business growth in product line through the design and development of a seasonal enamel color collection.Spearheaded the launch of new Keratin treatment product which exceeded projections by 30%.

San Francisco, California, Us

Partnered with Banana Republic design team in Japan to assess marketing opportunities and develop strategic initiatives. Represented BR Japan’s market perspective in decision-making, ensuring balance between exclusive product needs and the brand’s global aesthetic.

San Francisco, California, Us

I worked under the GAP product development team, supporting the process from concept to completion including managing time & action (T&A) calendar, costing, fabric selection, mock-ups, prints, and photo samples. This included cost negotiations and production expense management to maintain garment integrity.

New York, New York, Us

Alice & Olivia is a privately held contemporary fashion brand. I helped source & develop new prints, accessories and fabrics, partnering with international factories. I supported the development of exclusive products for retail stores including Nordstrom, Neiman Marcus & Shopbop.

Bachelors Degree, Fashion Merchandising, Business

Education record