DLC Laboratories manufactures Health and Personal Care products and sells in major US stores and on e-commerce platforms. I Identify, recommend and execute marketing and sales efforts for the largest brand of the portfolio in order to optimize branding and messages, increase brand awareness, reach new consumers, push product trial and expand e-commerce footprint.-Leaded timely and efficient expansion of +50 products on Amazon FBA collaborating with third-party agency and ensured smooth cross-functional transition with Operations and Customer Service -Oversaw all aspects of new brand website development (not live yet) identified branding and user experience opportunities-Optimized new branding and marketing messages at company, brand and product level (company timeline and values, social commitment, product descriptions) -Relaunched new packaging and product formulas for Skin Care and Baby products, creating consumer surveys, briefed directions to the graphic designer and managed printing process with external vendors -Developed new marketing collaterals (posters, postcards, stickers, sales brochures)-Revamped product photo library (+100 products) collaborating with external photographer

Nutricia Early Life Nutrition is part of Danone Group and holds a leading position on the Belgian market of baby and children’s nutrition. Role and responsibilities as Brand Manager for Nutricia's #1 brand : > Marketing Plan - Developed brand strategy & actionable plans and ensured cross-functional team alignment with medical & trade marketing teams, sales, supply chain- Delivered consumer insights and understanding, competition analysis to drive recommandations for communication and product portfolio optimization- Collaborated with Insights Market Research team to develop consumer concepts, positioning, claims, pricing for new product introduction, participated in Consumer Qualitative testings> Marcoms development - Planned, developed and implemented marketing initiatives, creative materials and communication plans to reach consumers (direct mailings, e-mailings, print advertorials, TV spots, promotional online videos, Facebook posts, brand website...) - Managed project execution, workflow, cross-functional approvals to ensure timely execution - Ensured distribution on most appropriate channels (ATL/BTL), worked in pair with media and creative agencies to ensure excellence in execution- Monitored performance of key communication channels and recommended plan modifications > Financial & brand performance, demand planning - Monitored & reported business performance to senior level management- Maximized accuracy of demand planning - Managed marketing expenditures vs forecast- Analyzed effectiveness of executed plan & competitor activity> Agency Management - Built and maintained relationships with agency partners (media agencies, creative agencies) to ensure proposal and delivery against strategy and activity objectives

Responsible for 3 brands in 3 different categories within Laundry & Home Care division : > Product launch/relaunches : - Localized international marketing initiatives/product launches for Belgian market (up to 4 initiatives per year)- Ensured product concept/claim/positioning fitted local consumers needs and behaviors - Managed the whole project execution workflow including all required approvals - Localized brand launch kit (creative and promotional materials, brand style) - Assessed P&L, recommended optimal pricing, estimated 1st year volumes and market shares objectives- Monitored and evaluated post-launch and reported to international headquarters in Germany> Marcoms Development- Developed and implemented ATL and BTL activations : offline and digital support, in-store, out-of-home promotional activities- Worked closely with external agencies (media, creative, promotional agencies) to deliver best-in-class online and offline campaigns, advertising materials > Brand Ambassador - Presented and promoted brand plans to cross-functional teams (sales, supply chain, finance)- Worked closely with sales team to achieve excellence-in-execution of the marketing plans in stores- Ensured alignement of growth objectives and acted as guardian of brand DNA> Market and Financial performance- Analyzed P&Ls of the brand and new product introductions, drove pricing recommandations to sales team - Monthly reported financial and market data to international headquarter - Monitored competitive activities and integrate them in master plan- Collected and monitored consumer insights

Worked closely with high level Partner group to support with account execution, market leadership strategy and relationships with existing and prospective clients. - In charge of the administration of the business development activities (electronic filing of documents, maintenance dashboards, prepare minutes of meetings)- Coordinated and organized internal and external client events (seminars, roundtables, trainings)- Promoted services to clients by creating flyers, newsletters and various other communication materials - Supported tendering process by creating client proposals in order to meet tight deadlines, gathering information to insert in the proposals around credentials- Assisted with the preparation of presentations for client meetings, as well as set up various internal and external meetings - Acted as central point of contact for the deployment of internal tools and client database

Sopartec’s mission is to promote the results of research carried out notably by the Université Catholique de Louvain by creating spin-off companies and negotiating licence agreements.I acted as Business analyst to help and support an entrepreneurial team launching a niche medical device on the Belgian market : - Analyzed, reported and drove recommandations regarding their strategic, operational, financial and human resources- On-the-field prospection (rehabilitation centers, hospitals, human resources centers)- Consumer insights researchs (face-to-face interviews with patients and doctors)- Active in Business Development meetings

In charge of market research activities : - Created online surveys for consumers for assessing potential of new product launch- Collected consumer insights/data on the field (face-to-face interviews) - Compilled and analyzed results and drove recommandations in presentation