Caroline Mcknight Email & Phone Number

Alexandria, VA, US

Washington DC-Baltimore Area

Washington, District Of Columbia, United States

Managed offboarding of legacy LMS with a cross-functional group and coordinated training and project management for all internal adminsCreated onboarding and launch strategy for new LMS, which rolled out to the entire companyRan point on strategy for the enablement team’s plans with the new LMS

Washington, District Of Columbia, United States

Assisted in strategy, planning, and execution of three Sales Kick Off conferencesCoordinated an audit of over 8,000 pieces of legacy content in existing CMS and worked with multiple teams to archive or update contentManaged offboarding of legacy CMSDesigned a scalable strategy for new CMS, implemented the new system, trained content contributors and the.

Bethesda, Maryland, United States

Updated client’s new hire onboarding path by analyzing training needs and modifying existing methods to improve employee experienceRevamped client’s training strategies to meet changing demands - training program received Silver Stevie Award in 2021 for Sales Training Practice of the Year for persisting in a turbulent retail environmentParticipated in.

Bethesda, Maryland

Generated sales playbooks, pitch decks, and white papers to enable client's sales teams to better sell their solutions and engage prospectsAuthored training material to help train client's sales associates - program received Bronze Stevie Award in 2020 for Sales Training Practice of the YearDesigned concept, materials, and tracking plan for sales.

Bethesda, Maryland

Prepared reports of findings, illustrated data graphically, and translated complex findings into written textRevised written material, incorporating technical feedback and creative changesConducted research and interviews to determine which product's selling features should be promoted

Washington D.C. Metro Area

Improved overall content strategy by helping develop a process to audit over 500,000 vendor storefronts to ensure content was meeting new marketing guidelinesIncreased user experience and engagement with vendor profiles through SEO and enhanced content targetingManaged remote content team to ensure clear project communication and that all milestones were.

Washington D.C. Metro Area

Consulted, educated, and strategized with local business owners across the country to help them achieve their business goals through Yelp's advertising programs.Managed the sales cycle by prospecting leads, qualifying, establishing relationships, pitching, and closing

Indianapolis, Indiana Area

Assisted marketing department and developers with improving web site architecture and server configurations for best visitor flow and engagement.

Indianapolis, Indiana Area

Created a user-friendly website to feature a new publication, "Rantings of a Mad Botanist."Secured a review of "Rantings of a Mad Botanist" in the "Indianapolis Star."Organized multiple book signing events and meet-and-greets with the author.Developed the “Rant of the Month” blog allowing the Mad Botanist to continually share his insights with readers.

Indianapolis, Indiana Area

Scanned, edited, and developed a digital library for over 1,600 intricate images to be featured in the 2017 rerelease of "Plants of the Chicago Region."Assisted in the design of the end sheet for "The Plants of the Chicago Region."

Bachelor'S Degree, Journalism

Activities and Societies: Alpha Xi Delta, Indiana University Dance MarathonSpecialization in Public Relations & Advertising Concentration.

High School