Caroline Meehan Email & Phone Number

•Develop and implement marketing plans, ecampaigns, launch plans, and strategic marketing communications tasks and projects for national and regional product launches for HMH literacy intervention products for upper elementary and secondary markets•Conceptualized, named and trademarked two new products, meeting a need for low-cost offerings for the pre-K classroom•Write copy and create concept maps for print/digital marketing materials, product website, ecampaigns and digital/print advertising•Collaborate with cross-functional teams on marketing and sales initiatives•Determine KPIs and track analytics to determine efficacy of email and digital marketing campaigns•Develop annual product marketing plans and budgets•Plan for and present at national conferences, internal product launches and training sessions•Provide direct support for sales, field marketing, and product management

•Generate new and renewal sales and provide support for a suite of remote access software products•Interact with customers of all skill levels to assess, educate and resolve issues and questions quickly and accurately

Worked with writers and editors to publish internally created content and secure interviews for varied business segments (technology, retail, travel, QSR, construction and publishing)Prepared and briefed employees for media interviewsCreated and distributed press releases to clients and mediaPerformed localized edits on articles and content for the US marketWrote, edited and posted content to the firm's website and an external recruiting website

Taught general English concepts and skills to 120+ 9th graders (two College Prep classes, three Honors classes)Participated in the Teach Gwinnett Alternative Teacher Education programRaised over $17k in corporate donations as faculty sponsor of the NHS Robotics Club

Worked with editors, writers, and clients to secure publicity in a variety of newspapers and trade publications (samples available)Built relationships and corresponded daily with client contacts on five accountsCreated newsletters and prepared ROI statements for clients on a quarterly basisResearched, wrote, and edited news releases, optimized SEO releases, pitch letters, and other press materialsHandled trade show pitching, media kits, logistics, and scheduling

Recognized with the Top Performer of 2006 Award for all editorial staffProject managed the creation and production of supplemental texts from inceptionConceptualized a new, interactive feature currently available on thousands of CDs designed for student useServed as a primary contact for authors, freelancers, and in-house staff on creation, production, and troubleshooting issues fortwenty-five texts

Facilitated large hiring initiatives, screened potential candidates, created and posted online job listings, and presented Veritude atarea job fairsFunctioned as the Veritude contact for Fidelity’s College Summer Internship Program

French, Political Science, English

Activities and Societies: French Club President2002-2003: Studied at l'Universite de Strasbourg (France) with a focus on French literature.

English, Political Science

Activities and Societies: Alpha Delta Pi sorority, Emerson Hall Council- secretary, Club Tennis team member