Caroline Collins Email and Phone Number
Caroline Collins's Location
Walnut Creek, California, United States, United States
Caroline Collins's Contact Details
Caroline Collins work email
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Caroline Collins personal email
n/a
Caroline Collins phone numbers
About Caroline Collins
Strategic marketing executive with over 20 years of global experience. An innovative thought leader with strong brand, creative and analytical credentials, who can balance the needs of customers with business goals to deliver results.Proven track record, across both agency and client roles, of delivering targeted customer focused marketing initiatives to drive awareness, demand, engagement and advocacy. A strong innovator, trouble shooter and solution driven team leader and collaborator.Specialties: Brand Strategy and Vision • Integrated Marketing Communications (on and offline) • Driving Business Results through Marketing Strategies and Campaign Execution • Digital Demand Generation • Brand Culture and Change Management • Strategic Planning • Automotive Marketing • Digital • Consumer Insights • Luxury Marketing • Brand Advocacy • Multi-Industry Experience • Cross Functional Team Leadership • Creation and Reorganization of Marketing Department Skills, Processes and Job Roles
Caroline Collins's Current Company Details
Caroline Collins Work Experience Details
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Experiential And EventsPolestar Apr 2023 - PresentGöteborg, Västra Götaland, Se
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Interim Crm Manager - North America (Paternity Leave Cover)Polestar Apr 2024 - Oct 2024Göteborg, Västra Götaland, Se
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Regional Retail Marketing ManagerPolestar Jul 2021 - Apr 2023Göteborg, Västra Götaland, SeJuly 2022 - April 2023Focus on key market areas for West and Central North AmericaExpansion into 3 new North American marketsJuly 2021 -July 2022Development of retail marketing function, role and processes within Polestar.Retail marketing for all North American Polestar retailers, including strategic and tactical marketing for launch, media, events, social media and activations.Voice of the retail partners to Polestar North America and global and the voice of Polestar global and North America to the retailers.Helping retailers amplify the global and national marketing plans and campaigns locally.Developed cross functional processes and working groups to ensure regional alignment across the organization for Retail Experience, Sales Operations, Network Managers and CX.Development of North America retail brand standards and compliance across all retailer led activities.Network expansion of retail locations - planning, development and launch of 15 new "Spaces" (Retail locations) throughout North America.
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Owner / Chief Strategy OfficerBelow 54 Marketing Feb 2009 - PresentWalnut Creek, UsStrategic marketing consultancy designed to provide solutions and services to fit brand, client and consumer needs. Developing an integrated approach to the brand, messaging, activation and media, to drive demand generation, deeper engagement and increase retention, loyalty and advocacy.Brands worked with/influenced: Automotive - Land Rover NA, Mazda NA, Toyota, Volvo Cars NAInformation Technology - Xerox, DivX, Ingram Micro, RoviEvent and Experiential - Access TCA, Nth DegreeRetail - Heller Jewelers, Everence Life Manufacturing - Crown BoltsReal Estate - Bishop Ranch a Sunset Development Company (Corporate and Retail), The Irvine Company (Apartments Division) Current projects:• Driving tier 2 demand gen across Government and Healthcare verticals for Fortune 500 technology company• Establish brand, strategy, planning and execution of multi-channel marcomms for innovative lifestyle and retail brandOther projects: • Brand architecture and platform development• In house secondments: set up, management and implementation of all marketing strategy, media, platforms and activities, ROI optimization, marketing dept restructuring, incl job roles, skill sets and recruitment, review and evaluation of marketing activities, processes and procedures • Customer referral system development (with IT dept); streamlining on and offline experiences to drive all referrals online, including customer, prospect and internal comms strategies • Automotive customer journey mapping and purchase funnel research: how prospects shop, which touch points impact buying decisions• Evaluation of experiential marketing activities and social media amplification insights for auto shows• Brand awareness, sponsorships and partnerships planning and implementation• Automotive marcomms planning; focus on driving growth through multi-cultural market segments -
Independent Cabi StylistCabi Clothing Aug 2015 - Dec 2021Carson, California, UsHelping women find their confidence through looking and feeling good. -
Client Secondment: Vice President Of Marketing And PrBishop Ranch By Sunset Development Company Jan 2016 - Jun 2017San Ramon, Ca, Us• Engagement to act as interim VP, Marketing and PR• Established and built Marketing and PR department, including practices, processes, structure and strategy • Partnership with COO and SVP Sales to define brand and product strategies, objectives and streamlining communication planning to drive consistency of messaging and optimizing media channels to increase effectiveness • Focus on consistent brand visibility and driving leads across Office, Retail and Conference Facility products• Measurement, reporting, analysis of data and optimization of multi-channel programs• Management of eight multi-discipline agencies and project deliverables, strategy to implementation -
Client Secondment: Senior Director Of MarketingIrvine Company May 2014 - Jun 2015Newport Beach, Ca, Us• Engagement to act as interim Director of Marketing as part of client’s team• Demand and lead generation through digital (internet, SEO/SEM, display, email, social media and content) and traditional (print, outdoor, partnerships) media channels to the Irvine Company Apartments website and out to 140 apartment communities • Partnership with Senior Executives to translate business growth objectives into targeted marketing initiatives • New property launches – strategy, messaging and positioning, creative development, media planning, launch events, back end systems integration, tracking, reporting, analysis and all outbound and inbound marketing activities driving qualified leads • Management of budgets, media, marketing team members, multiple agencies and project delivery -
Chief Marketing Officer (Non-Salaried Position)Newmommyoasis.Com Mar 2010 - Aug 2011• Responsible for all PR, marketing and communications activities for niche internet start up • Key objective of driving traffic to website through social media initiatives, content and partnerships/promotions without any budget• Grew readership and engagement from 2,000 page views to over 27,000 page views and 4,000 visitors a month over a period of 3 months
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Digital Management Supervisor - FreelanceSaatchi & Saatchi Mar 2010 - Apr 2011London, Greater London, Gb• Management of new Toyota Owners website build, overseeing Account Management team and Client relationship, main liaison and a key decision maker for wider integrated agency team• Key player in business requirements gathering, developing strategy and scoping through from design to build -
Retail Marketing Communications Manager - FreelanceLand Rover North America Feb 2008 - Feb 2009Coventry, West Midlands, Gb• Tier 2 and 3 Retailer communications. Identifying strategic and tactical campaigns to support business and dealer objectives, driving qualified prospects online then to dealerships to purchase. Budget responsibility $15 million• Supporting retailers and regional advertising groups with their media, sponsorship and events plans• Main liaison between dealer ad groups, regional marketing and sales managers and corporate• Management of lead generation, nurture and engagement through TV, print, outdoor, radio, regional and dealer landing pages, SEO, online ads, events and media partnerships -
Auto Show, Events And Sponsorships Manager - FreelanceVolvo Cars Of North America Jul 2007 - Jan 2008Göteborg, Se• Global, regional and local auto shows for the NA market working closely with Global, Regional managers and Retailers to determine business and product needs and the customer experience• Management of auto show, event and sponsorship logistics including multiple suppliers of services, staff and merchandise -
Global Campaign Manager: Disney'S Pirates Of The Caribbean Promotion - FreelanceVolvo Cars Of North America Jan 2007 - Jun 2007Göteborg, Se• Contracted by Volvo Cars AB to oversee global Volvo/Disney promotion and relationship including contract negotiations • Responsible for campaign strategy and creative development for integrated global marketing communications campaign including PR, online treasure hunt game, blogs and online communities, viral, advertising and promotional support, culminating in a live final event• Coordination and management of promotional campaign across 22 global markets including Asia Pacific, Europe, Japan, Russia, UK, Canada, Mexico and USA. Day-to-day operational support for all markets and agencies
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Diversity Marketing Manager - FreelanceVolvo Cars Of North America Oct 2006 - Jan 2007Göteborg, Se• Niche marketing, advertising, events and sponsorships targeting Asian America, African-American, GLBT and Hispanic consumers• Strategic planning and implementation across media and events, including creation of in-language materials
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National Advertising ManagerVolvo Cars Of North America Apr 2006 - Sep 2006Göteborg, Se• Responsible for all brand and tactical National Advertising across TV, radio, press, outdoor and online• Strategic communication and media planning, forecasting and management of budgets of $28 million• Responsible for UK implementation of Volvo’s global promotion with Disney’s Pirates of the Caribbean: Dead Man’s Chest film launch, involving TV, online and e-mail. Achieved 4th most recalled TV advert in UK's 'Campaign' magazine and increased dealership footfall by five times, winning a Ford Global Marketing Excellence award, a Webby and Gold Epica awards among others• Responsible for communication launch of new executive premium sedan across multiple media channels• Part of European strategic and creative development team for small car launch to new market segment
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Crm Direct Marketing ExecutiveVolvo Cars Of North America Nov 2003 - May 2006Göteborg, Se• Responsible for VCUK’s customer communications program for retail customers (new and used cars), as well as new customer acquisition, nurture and retention for business fleet managers/end users • Developed and launched customer contact program including telemarketing and lead generation through to the dealer network. Included DM, fulfillment program, measurement and customer follow up • Responsible for global and local strategy and content for Volvo's award winning customer magazine, LIV• Developed new customer events program to encourage repeat purchase. Events include, Ice Driving Experience and privileged access to new car launches• Won two internal awards for customer liaison skills at events
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Account ManagerMiller Bainbridge & Partners Apr 2002 - Nov 2003 -
Account ExecutiveMbo London Ltd Jul 2000 - Apr 2002
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Marketing Communications Assistant/InternXerox Uk Ltd Jun 1998 - Jul 1999Norwalk, Connecticut, Us
Caroline Collins Skills
Integrated Marketing
Digital Marketing
Marketing Communications
Advertising
Marketing Strategy
Direct Marketing
Media Planning
Brand Development
Digital Strategy
Social Media Marketing
Crm
Relationship Marketing
Interactive Marketing
Strategic Planning
Event Planning
Marketing Management
Global Marketing
International Marketing
Project Planning And Management
Brand Planning
Website Development
Team Building And Management
Integrated Marketing Solutions
Creative Marketing Solutions
Pr
Customer Experience
Trade Show Management
Automotive Marketing
Luxury Goods Marketing
Luxury Automotive Marketing
Brand Loyalty
Event Marketing
Integrated Marketing Communications
Marketing Operations
Digital Advertising
Loyalty Marketing
Acquisition Marketing
Customer Retention Marketing
Sponsorship Marketing
Marketing Consulting
Marketing Campaign Management
Automotive Dealer Marketing
Strategic Communications And Media Planning
Business Development
Client Services
Developing Client Relationships
Caroline Collins Education Details
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Co-Active Training InstituteExecutive Coaching -
Institute Of Direct And Digital Marketing (Uk)Post Graduate Diploma
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Coventry UniversityBusiness Studies: Marketing
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St Vincents
Frequently Asked Questions about Caroline Collins
What company does Caroline Collins work for?
Caroline Collins works for Polestar
What is Caroline Collins's role at the current company?
Caroline Collins's current role is Experiential and Events at Polestar North America.
What is Caroline Collins's email address?
Caroline Collins's email address is cc****@****nch.com
What is Caroline Collins's direct phone number?
Caroline Collins's direct phone number is +194933*****
What schools did Caroline Collins attend?
Caroline Collins attended Co-Active Training Institute, Institute Of Direct And Digital Marketing (Uk), Coventry University, St Vincents.
What skills is Caroline Collins known for?
Caroline Collins has skills like Integrated Marketing, Digital Marketing, Marketing Communications, Advertising, Marketing Strategy, Direct Marketing, Media Planning, Brand Development, Digital Strategy, Social Media Marketing, Crm, Relationship Marketing.
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