Caroline Craddock Email & Phone Number

Dublin City, County Dublin, Ireland

Dublin City, County Dublin, Ireland

Dublin, County Dublin, Ireland

I led the design of our data visualization app experiences for our intelligence tools.My role at Storyful:- Worked in an agile tech team- Conducted user research- Conducted usability studies- Contributed to the shared Design System- Designed with Sketch- Prototyped with Invision and Balsamiq- Tracked app usage with Google Tag Manager and Google Analytics- Collaborated with various departments across Storyful

County Dublin, Ireland

Dublin

My role required me to research feature requirements for a mobile marketing platform. It allowed me to propose innovative design solutions, based on new technology capabilities within the ever-evolving tech industry. In a collaborative and agile environment, I worked with the engineering team and project manager to plan and prototype new features, transforming concepts into wireframes, iterating until bringing it to life as an interactive prototype and eventually to the visual design… Show more My role required me to research feature requirements for a mobile marketing platform. It allowed me to propose innovative design solutions, based on new technology capabilities within the ever-evolving tech industry. In a collaborative and agile environment, I worked with the engineering team and project manager to plan and prototype new features, transforming concepts into wireframes, iterating until bringing it to life as an interactive prototype and eventually to the visual design stage.I have a proficiency in UI/UX Design, with experience in shipping products, knowing what it takes to get something from idea to reality.Achievements:- Transformed a static campaign builder into a fluid, drag and drop canvas solution to massively improve ease of use- Adapted our application to function as a chatbot builder solution, to conform to our industry’s changing design trends and user needsDesign Process:- User Centered Design Principles,- Design Research,- Design Thinking,- Conceptualization,- Branding & Visualization,- Presentations,- UX Methodologies,- Rapid Prototyping to Validate Design IdeasSoftware:- Sketch,- Adobe Creative Suite (Photoshop/Illustrator)- Principle Prototyping- InVision Prototyping- Balsamiq Wireframing Show less

Dublin

At Furious Tribe, we worked with companies across the globe to help craft their mobile channel strategy. Clients varied across industries such as nutrition, banking, retail and digital media.Our focus was to deepen relationships, deliver results and drive revenue for businesses.I worked closely with the design team from conceptualizing to wireframing and then designing mobile applications for iOS and Android, building a strong knowledge of Apple and Google’s best design… Show more At Furious Tribe, we worked with companies across the globe to help craft their mobile channel strategy. Clients varied across industries such as nutrition, banking, retail and digital media.Our focus was to deepen relationships, deliver results and drive revenue for businesses.I worked closely with the design team from conceptualizing to wireframing and then designing mobile applications for iOS and Android, building a strong knowledge of Apple and Google’s best design practices.While user experience was at the forefront of our company's focus, we would invest time and effort in testing our applications rigorously through detailed QA tests, to ensure that they exceeded best practices and surpassed our client's expectations. Show less

Level 9 Certificate - Fundamentals In Ux Design, Ux

Bachelor Of Arts (B.A.), 2.2

Creative Digital Media (BA)

Leaving Certificate