Caroline Welch Email & Phone Number

Dallas, Tx, Us

Dallas, Texas, United States

Clients: P&G, State Farm, Frito-Lay, Papa Murphy's, DraftKings

Dallas/Fort Worth Area

- Consulted Starbucks, Doritos, Ruffles, Brisk, and KFC in entertainment and marketing efforts as a direct client contact and integral player in ideation, strategy development, creation of presentation materials, and project execution - Led Starbucks’ influencer campaign for the launch of At Home Creamers resulting in 110M+ impressions- Supported talent relations for Frito Lay’s holiday commercial featuring Anna Kendrick that earned 1B+ impressions- Guided the Doritos Wonder Woman: 1984 global partnership through the COVID-19 crisis with Warner Brothers studio management and contract oversight for 20+ foreign markets and retail partners- Managed studio relations and creative approvals with Paramount for Ruffles’ Terminator: Dark Fate partnership- Oversaw contracting on a KFC brand licensing deal with a clothing retailer - Provided communication solutions for Bridgestone Tires’ Worldwide Olympic and Paralympic partnership- Informed crisis communication regarding the postponement of the Olympic and Paralympic Games Tokyo 2020 - Pitched press releases to reporters from major USA and Canadian sports news outlets garnering 500K+ impressions - Supported global athlete ambassador roster by creating partnership briefing books, managing travel logistics, and conducting background checks and weekly media monitoring

Greenville, South Carolina Area

Crawford Strategy is a full-service marketing and branding agency in Greenville, SC with particular expertise in healthcare, finance, education and destination marketing. As a full-time digital intern, my main role was social media content creation for clients and the agency's own channels. -Implemented campaigns, created content, and developed strategy for the firm’s social media channels increasing both impressions and engagement by more than 55% across Twitter, LinkedIn, and Instagram-Created content and managed social media accounts and blogs for three clients -Analyzed social media insights and prepared audit reports for clients-Conducted market and creative research in preparation for upcoming projects and pitches-Assisted in planning and executing events-Performed administrative tasks to ensure that daily office activities ran smoothly and efficientlyClients: Meals on Wheels Greenville, Prisma Health Upstate, Lexington Medical Center, University of South Carolina Upstate, Haywood County, Visit North Myrtle Beach

Clemson, Sc

At the Clemson University Department of Chemical and Bimolecular Engineering, I was the key point of contact for any communication or graphic design needs for students, staff, and professors. -Publicized multi-million dollar research efforts and accomplishments to department stakeholders through newsletters, posers, blogs, social media, website updates, and TV announcement graphics -Spearheaded the departmental website redesign in collaboration with the College of Engineering, Computer, and Applied Sciences -Rebranded all marketing collateral to comply with Clemson University CECAS brand standards -Designed and provided text for brochures and flyers used at national conferences-Kept records and assets current by taking weekly photographs of department activity

Clemson, Sc

As a videography intern, I facilitated every step of production for the Division's social media videos. My internship marked the beginning of increased visibility from University leadership and ultimately, the creation of a new video department within the Division.-Created concepts, scripts and storyboards for upcoming projects -Operated camera and audio equipment on-site at video shoots of Clemson University events -Edited video footage complying with brand standards for social media use-Pioneered initiatives to produce more student-focused engaging content in collaboration with fellow interns and University officials

Greenville, South Carolina Area

Ridge Media LLC is a start-up digital marketing agency based in Greenville, SC where I became the lead copywriter for the duration of my internship. -Wrote press releases, social text, and website copy in the voice of seven different clients. -Updated media lists and initiated a more efficient press release distribution method that increased coverage for clients-Pitched stories picked up by major SC publications-Provided on-site support at client photo and video shoots-Assisted in creative conceptingClients: Greenville Dermatology, Loboy Coolers, Tajh Boyd Foundation, Her Tuxedo, Davis Services