Caroline Davidson Email and Phone Number

It has been an honor to volunteer my time with the Family Farmed and Naturally Chicago network to assist in business landscape assessments, presentation decks and two new website launches. I am currently working with the local Chicago team to launch the 2020 Virtual GoodFood Financing & Innovation Conference. Check out the beautiful new website and apply to be a sponsor or participate in the incredible Pitch Slam!

o Identify, prospect, cultivate and close new partnerships with: - Brokers - Distributors - Agencies - Sales and marketing firms - Product developers, Food scientists, Flavor Companies - Associations - Consultants - Incubator groupso Create new solutions and tools that solve business challenges and needs for our channel partnerso Manage channel partners relationships to ensure data efficacy and understanding, product satisfaction and education of the data measures - creating genuine value for clients to help grow their business and expand SPINS’ capabilities

o Increased agency marketing and new business outreach by 10x in 6 monthso Created a new tool to measure internal ROI on every business project to analyze cost and time savings across all departments, resulting in 40% internal labor cost savingso Implemented new CRM database and lead generation strategy resulting in 450 new prospects in 4 months; created sales toolkit that secured 10+ new business presentationso Set qualitative KPIs and measurement standards for every department deliverable, something the agency has never done in its 20-year historyo Oversaw the largest agency pipeline of new business prospects – managed 8+ projects at one time

o Oversaw the second and third largest clients at the agency, Constellation Brands and Ocean Spray – managed a budget that exceeded $2M annuallyo Worked with brand managers, sales reps and distribution teams to create curated, hyper-local field marketing programs that delivered a 15% average increase in brand awareness per market and a 20% increase in Constellation Brands’ beer portfolio sales across eastern and central business units over 1 fiscal yearo Managed 30+ field marketing staff and programs at one time, including all field communication, hiring, training, payroll, incentives and local events/sponsorship opportunitieso Proactively identified relevant category trends by creating competitive analysis reports, new account growth opportunities and brand partnerships

Founder and CEO of my own personal training and personal chef business. Assisted clients in creating healthier, physically active lifestyles through exercise and dietary choices.o Managed 10-15 clients on a weekly basis across various private personal training facilities. Tripled client base in 12 months.o Responsible for client retention, business finances and career development -- relevant and up-to-date industry certifications to maintain ACE Personal Training credentialso Oversaw and managed 3 employees and 8 personal food prep clients each week – built custom meal plans, grocery lists and dietary recommendations

Founder of a start-up beverage company, Clean Cocktails, that created low-glycemic, non-alcoholic cocktail mixers.

o Oversaw daily management of distributor partners that serviced all grocery retail accounts – including KeHe, UNFI, and US Foodso Managed all Los Angeles area retail execution including Ralph’s, Whole Foods, and VONS o Executed and managed in-store demo activations and captured consumer insight datao Sold in product displays, branded coolers and secondary placements to target/high volume accounts, resulting in a 25% increase in secondary placements across all area retail locationso Developed and led product training sessions with distributors, account teams & store associates

o Managed up to 8 client PR campaigns at any given timeo Organized book, media & radio tours – acquired online exposure for new book releases & coordinated with selected/targeted advertisingo Consulted with clients on ROI, book sales, author brand development & creative ideas for reaching a new audienceo Started and maintained the company blog, enhanced company SEO & monitored online analytics

o Head of marketing campaigns for all books published (3600+) – primarily the 36-40 new titles each yearo Launched and managed new company website; designed and executed all email marketing & social media posts, website design and online blog contento Organized advertising and marketing campaign initiatives for the company and our authors – oversaw KPIs for all marketing effortso Established & set up a new welcome packet for each author that defined marketing services we provided

o Oversaw all e-commerce strategy and daily shipment efficiencieso Negotiated shipping rates with national vendorso Managed all customer relationso Managed all warehouse inventory - both hot and cold product. Implemented new inventory database to ensure LIFOo standards were being followed by all fulfillment staffo Managed financials for all inbound e-commerce orders

o Participated in both opening and closing the restaurant weekly; assisted in training new employeeso Maintained a professional attitude while multi-tasking in a fast-paced environmento Actively participated in a heavily team-oriented environment

o Head of the Entry Point Consumer Task Force - presented consumer/user market findings to Red Bull's Atlanta Executive Team o Planned and executed 4 to 6, 6-hour work shifts every two weeks that were aimed at specific target consumer groups -- work, play, sports, party, studyo Promoted Red Bull throughout my market and represented the brand at all eventso Persistently used social media sites, peers, market trend reports & research to reach new consumers and come up with ways to enhance new user consumptiono Participated in conference calls and team meetings to ideate around new ways to promote the brand and execute new marketing strategies