Chef de produit marketing de la solution d'encaissement Up2pay mobile.

Clients: Natixis Lease, Sodexo, Total, SMI, Roche, Arval, SFR - Project scoping : customer experience and customer/employee journeys - Change management - Managing digital factories and digital transformation programmes - Business Development- Team management & recruitement

Customer Experience practice. Main Clients: Le Figaro, Dior, Voyages-SNCF, Air France KLM, EDFMain projects:- Digitalisation of the sales cycle in advertising (Salesforce Lightning) to: Have a 360° view of clients, by bringing the sales cycle for all channels together, and sell products to a global audience Turn the internal sales house into an advertising pioneer and leader on the market, by using big data and offering added value to brands and Internet users… Show more Customer Experience practice. Main Clients: Le Figaro, Dior, Voyages-SNCF, Air France KLM, EDFMain projects:- Digitalisation of the sales cycle in advertising (Salesforce Lightning) to: Have a 360° view of clients, by bringing the sales cycle for all channels together, and sell products to a global audience Turn the internal sales house into an advertising pioneer and leader on the market, by using big data and offering added value to brands and Internet users Automatise online advertisement and provide client personalised informationTasks consisted of planning and budget management, as well as project framing, prototyping, realisation, testing and change management.- Digitalisation of marketing campaign tools and promotion targeting project:Improved sales performance and marketing plan relevance through the customisation of promotions, and the optimisation of customer data use: implementation of new promotion types, segmentation of the targets, deployment of new tools to handle after-sales potential issues, definition of the online user experience, elaboration of the communication plan. Objectives (5 years): +68% of business members, +4% of leisure members. - Orchestration of loyalty campaigns:Analysed and optimised communication pressure on customers, improved the coordination of multi-channel messages, segmented customers to improve the relevancy of campaigns and increase the conversion rate. Improved customer account interface, and optimised collection and processing of customer data. Performed user acceptance tests (UAT).Conducted change management plan with international teams (team new strategy, new campaign management process). Objectives (5 years): 100% deliverability rate, 70% opening rate for information emailing campaigns, full integration of the new solution for campaign management. - Business development for Atos Consulting:Drafted business proposals Show less

Main clients: Nissan, Renault, lagardèreMain projects: - Loyalty programme restructuration:Benchmarked loyalty programmes best practices, and proposed recommendations. - Online traffic analysis: Analysed the impact of marketing campaigns on the customer path, defined KPIs. Tools used: Google Analytics and Omniture. - Digital transformation:Developed new subscriptions offers for a major French publishing house, in order to facilitate the transition… Show more Main clients: Nissan, Renault, lagardèreMain projects: - Loyalty programme restructuration:Benchmarked loyalty programmes best practices, and proposed recommendations. - Online traffic analysis: Analysed the impact of marketing campaigns on the customer path, defined KPIs. Tools used: Google Analytics and Omniture. - Digital transformation:Developed new subscriptions offers for a major French publishing house, in order to facilitate the transition to the digital era Show less

- Ran the partner network, with a growth target of 100% in terms of certified partners. Creation of a map of France of certified partners, visible on the Microsoft Partners website. - Created sales support kits, prepared trainings. - Contribution to the elaboration of the marketing strategy for partners and clients (promotion roadmap). - Led the event Volume Licensing Tour de France Licences in 7 cities, aiming at providing trainings and encourage partners to obtain the… Show more - Ran the partner network, with a growth target of 100% in terms of certified partners. Creation of a map of France of certified partners, visible on the Microsoft Partners website. - Created sales support kits, prepared trainings. - Contribution to the elaboration of the marketing strategy for partners and clients (promotion roadmap). - Led the event Volume Licensing Tour de France Licences in 7 cities, aiming at providing trainings and encourage partners to obtain the certification.- Follow-up and update of Microsoft Partner Network website and responsible for the newsletter. Show less

Performed a techno Business mission for MINATEC: one of the Europe's top center for innovation and expertise in micro and nanotechnology. The purpose of this mission was to define the role of a new entity (MINATEC Partners) in order to create and strengthen the links between MINATEC and industrials. Accomplishments:- Acquired knowledge for the nanotechnology industry and its huge source of potential innovations for diverse industries. - Established the potential strategy to… Show more Performed a techno Business mission for MINATEC: one of the Europe's top center for innovation and expertise in micro and nanotechnology. The purpose of this mission was to define the role of a new entity (MINATEC Partners) in order to create and strengthen the links between MINATEC and industrials. Accomplishments:- Acquired knowledge for the nanotechnology industry and its huge source of potential innovations for diverse industries. - Established the potential strategy to attract new partnerships- Redacted business plan and strategic recommendations (high added value services proposed) Show less

Participated to the launch of the collaborative Intranet for GB and France: elaboration of the user guide in English, and translation into French.