- Develop and implement strategic event recommendations for Lowe’s senior leadership. Present event recaps to executive leadership to highlight ROI, key outcomes and recommendations to improve future outcomes.- Build and track spending against $5M annual event budgets while also finding cost savings for the company. - Lead cross-functional internal and external teams to create meaningful activations that drive business objectives. - Problem-solve to pivot in-person events to virtual… Show more - Develop and implement strategic event recommendations for Lowe’s senior leadership. Present event recaps to executive leadership to highlight ROI, key outcomes and recommendations to improve future outcomes.- Build and track spending against $5M annual event budgets while also finding cost savings for the company. - Lead cross-functional internal and external teams to create meaningful activations that drive business objectives. - Problem-solve to pivot in-person events to virtual while providing engaging and thoughtful experiences for attendees.- Manage 5+ annual RFP requests, vendor negotiations and contracting for venues and services.- Create complex communication plans, registration systems, project plans, run of show and other planning documents.- Exercise thought leadership and quick decision-making skills in high stress situations to ensure successful event execution. - Protect the company brand & reputation, mitigating risk and ensuring the safety & wellbeing of attendees. - Maintain knowledge of company priorities and business units (e.g. marketing, merchandising, store operations) Show less

- Managed annual account budgets totaling over $3.5M with a team of 2 direct reports.- Directed client marketing activations, contractual asset fulfillment, client agreements, engagement events, and other marketing initiatives for ExxonMobil and their NASCAR sponsorship.- Oversaw two $1M budget weekend experiences in key NASCAR markets including hotel branding takeover, hosting 150 guests, customer registration, branded room drops, food and beverage ideation and management, and customer… Show more - Managed annual account budgets totaling over $3.5M with a team of 2 direct reports.- Directed client marketing activations, contractual asset fulfillment, client agreements, engagement events, and other marketing initiatives for ExxonMobil and their NASCAR sponsorship.- Oversaw two $1M budget weekend experiences in key NASCAR markets including hotel branding takeover, hosting 150 guests, customer registration, branded room drops, food and beverage ideation and management, and customer transportation. - Hosted annual exclusive at-track events for 900+ top customers at 12 NASCAR races and provided interactive, engaging experiences driving brand loyalty.- Advised and negotiated contract renewals with new partnership opportunities.- Collaborated with peers to identify goals and objectives, determine budget restrictions, and brainstorm options for clients. Show less

- Managed Charlotte Hornets, Carolina Panthers and NCAA partnerships for Lowe’s including creating and activating nine strategic community relations-based events, overseeing program creative approval, regulating ticket delivery, ordering suite food and beverage, as well as other duties required.- Led sponsorship activation of CIAA basketball tournament including strategizing creative ideation, executing of footprint buildout at two tournament venues, and managing 14 brand ambassadors.-… Show more - Managed Charlotte Hornets, Carolina Panthers and NCAA partnerships for Lowe’s including creating and activating nine strategic community relations-based events, overseeing program creative approval, regulating ticket delivery, ordering suite food and beverage, as well as other duties required.- Led sponsorship activation of CIAA basketball tournament including strategizing creative ideation, executing of footprint buildout at two tournament venues, and managing 14 brand ambassadors.- Developed strategic point of view analysis, recommendations, and sponsorship valuations for Lowe’s at marquee national and local events for key consumer demographics. - Worked collaboratively and managed relationships with Lowe’s decision makers, including Corporate Events, Public Relations, and Community Relations teams.- Created and maintained program status reports, event manuals, group itineraries and program recaps.- Prepared $2.7M program budgets, coordinated invoice generation and followed up on payments.- Assisted in supervising junior level staff and managing their day-to-day work.- Maintained an extensive working knowledge of the professional and collegiate sports industry and home improvement retail space. Show less

- Coordinated marketing, advertising and promotional activities within IMG College key National and Regional accounts- Monitored, reviewed and reported on all marketing activity and results across network of 80+ university partners - Facilitated sponsorship audit, sponsorship measurement and return on investment process developed in conjunction with the brands’ agency account team(s)- Assembled partnership activation overview presentations for IMG College strategic partners -… Show more - Coordinated marketing, advertising and promotional activities within IMG College key National and Regional accounts- Monitored, reviewed and reported on all marketing activity and results across network of 80+ university partners - Facilitated sponsorship audit, sponsorship measurement and return on investment process developed in conjunction with the brands’ agency account team(s)- Assembled partnership activation overview presentations for IMG College strategic partners - Generated best practices across the Services team, identifying brand partnership ideas and determining incremental revenue opportunities Show less

- Led development of innovative sales materials for the IMG College sales team across 80+ properties contributing to over $55 million in annual sales- Assisted in the creative development of web advertisements, marketing materials and logos using Adobe Photoshop and Illustrator- Created unique college game-day experiences through creative marketing strategy and on-site activation- Identified new sponsorship opportunities within targeted geographies through market research and the… Show more - Led development of innovative sales materials for the IMG College sales team across 80+ properties contributing to over $55 million in annual sales- Assisted in the creative development of web advertisements, marketing materials and logos using Adobe Photoshop and Illustrator- Created unique college game-day experiences through creative marketing strategy and on-site activation- Identified new sponsorship opportunities within targeted geographies through market research and the use of Hoovers and The List Show less

- Provided half-time and post-game stats to coaches and media- Escorted players and coaches to press conference area - Interviewed coaches and players and transcribed quotes for press releases - Volunteered 150+ hours working Men's and Women's Soccer, Women's Basketball and Baseball championship tournaments

- Organized travel arrangements for referees for football season- Paid referees and ACC game day staff for services and travel - Organized and shipped individual ACC game tickets and apparel to staff- Edited and arranged 2010 ACC Football Championship Game Rules and Regulations Handbook

- Made 50+ outbound sales/cold calls daily and managed season ticket and mini plan accounts- Input and processed all premium ticket sales as well as promoted special events and group outings to businesses- Problem solved with a team to generate new revenue through cold calls and reaching out to new businesses- Generated revenue to meet and exceed sales goals from the 2010 season, which averaged to $25,000+ in weekly sold premium ticket packages

- Assisted in recruit mailings, faxes and preparing game-day playbooks for the team- Executed game day operations and escorted recruits during pre-game activities

- Provided customer service via phone and walk-ins concerning the campus recreation programs- Handled cash drawer and receipt book for Carolina intramural program- Organized and filed payroll information for Campus Recreation employees

- Managed Born and Bred student club by checking students in and recording points acquired/giveaways received- Managed merchandise promotions giveaways to students and general public - Organized and supervised participants for in-game promotions - Worked Men's and Women's Soccer, Women's Basketball and Baseball games

- Managed current and new merchandise inventory - Assisted in creating promotional ideas to generate sales- Managed POS system for merchandise and ticketing system- Assisted in managing staff of 6 game-day employees - Restocked store items and cleaned store post-game- Assisted Chief Financial Officer in counting merchandise revenue post-game - Managed inventory of in-stadium cash vouchers