Caroline Doyle Email & Phone Number

Asheville, Nc, Us

San Francisco, California, Us

Sydney, Nsw, Au

- Plan, deliver, and manage GTM strategy for Jira Align, Enterprise Agile Planning, and Strategic Portfolio Management solutions including cross-portfolio positioning, executive messaging, persona development, product strategy, analyst strategy, product launches, and high-impact event strategy.- Lead cross-functional GTM initiatives across PMM, PM, Sales, Enablement, Demand Generation, Field Marketing, and Operations- Subject matter expert in enterprise ways-of-working with focus on Enterprise Agile Planning, Strategic Portfolio Management, high-touch marketing, and sales alignment- Plan, manage, and execute Enablement strategy focusing training on product strategy, launches, marketing reports, competitive, win/loss, OKO and RKO presentation lead- Deliver high-impact analyst reports including Gartner Magic Quadrant for Enterprise Agile Planning Tools, Forrester Wave for Strategic Portfolio Management, Forrester Total Economic Impact Report for Jira Align- Recognized as a high future impact employee

West Haven, Connecticut, Us

- As the first Product Marketing Manager, I own the strategy and implementation of growing the Product Marketing Function within Device42.Responsibilities include: - Development of Product Marketing Strategy, Goals, and Responsibilities within the organization - Product Support (internal & external) - GTM Strategy for multiple product lines, use cases, and customer types - Product Launches - Liaison between Dev, Product Management, Sales, and other Marketing Teams - Content Generation (Blog Posts, 1-sheeters, whitepapers, etc.) - Enablement Program (employee onboarding and continuous learning calendars, trainings, etc.) - Competitive Program Strategy & Implementation - Win/Loss Program Development

Burlington, Massachusetts, Us

Responsible for all GTM activities for Veracode Dynamic Analysis, Veracode Discovery, and new technologies. - Responsibilities include: GTM strategy, pricing, licensing, sales enablement, messaging, positioning, content generation (email campaigns, blogs, webinars, website), analyst relations, project management for launches.Implemented plan to verticalize strategic marketing efforts to improve penetration into Financial and SLED verticalsResponsible for regular executive level reporting on win/loss data

Burlington, Massachusetts, Us

Responsible for all GTM activities for Veracode Dynamic Analysis, Veracode Discovery, Veracode Integrations, and Veracode Services. Successfully relaunched Veracode Dynamic Analysis within first 8 months with company. -Launch included developing new pricing and licensing for product, enablement for inside sales and services teams, webpage refresh, analyst briefings, email announcements, and customer transition plan.Managed and matured comprehensive internal and external win/loss program to inform strategic decisions

Boston, Ma, Us

Conducted competitive intelligence research of other parent giving programs and synthesized large amounts of data to develop the Questrom Parents Dean’s Advisory Board. Executed multiple e-mail campaigns to prospective board members resulting in 20 new members within 4 months.Planned and executed a two-day parent board meeting.

Cambridge, Ma, Us

Executed customer segmentation analysis to develop the buyer persona for the Sales Automation CRM Application (SaaS) through quantitative database analysis and primary research from seller, customer, and prospect interviews. Developed effective and engaging core messaging to be used by the Demand Generation team to drive additional demand for the application within this persona group. Recommended a demand generation campaign plan, based on project findings, to the marketing leadership team.

Boston, Massachusetts, Us

Covered 120 accounts comprised of corporations with annual revenues of $1B+ across the Mid-Atlantic and South East territories. Managed entire sales process which included:Cold Calling/Lead GenerationProduct PitchingSolution PlanningProposal GenerationRate NegotiationUpsellingDeal ClosureRapid7 is a leading provider of security data and analytics solutions that enable organizations to implement an active, analytics-driven approach to cyber security. Rapid7 solutions integrate intelligence from Metasploit, the world’s most popular open-source exploit community, to identify exploitable vulnerabilities in your environment.*Vulnerability Management*Penetration Testing*Incident Detection & Response*Web Application Security*Security Advisory Services*Security Awareness Training*Risk Assessments

New York, Ny, Us

Managed accounts that spanned a wide variety of categories (Food, Alcohol, Pharmaceutical/Healthcare, Consumer Packaged Goods, Pet, Shelter, Fashion, Entertainment, and Publishing) across a large territory that included the Mid-Atlantic through New England states. Manager of entire print sales process from request for proposal, through negotiation, to insertion of ad and execution of added value.Served as team leader for several accounts to better manage internal and external questions and negotiations. Additionally, I worked with Meredith corporate teams to provide competitive proposals that utilize all possible marketing assets to win the business.Experience selling signature marketing programs to advertisersGained valuable management experience through mentoring MORE sales assistants

Des Moines, Ia, Us

Served as the day-to-day contact for client, agency, and internal Meredith sellers on 5 of 10 Corporate 10 accounts, in addition to multiple other corporate accounts. Acted as liaison between Advertising Operations, title sellers and agencies to ensure proper billing and positioning guidelines are maintained.Assisted corporate Directors during negotiation process by completing RFP’s, MRF’s and research requests.Managed billing discrepancies for my entire list of accounts by interfacing with internal collections, agency billing departments, and Meredith Planning & Analysis to verify rates, rebates, and invoices.Interpreted brand briefs and research reports to understand clients’ needs on RFP’s.

Des Moines, Ia, Us

Directly assisted the Publisher, Advertising Director, and 5 NYC-based sales professionals of high-circulation specialty magazine.Developed and provide quantitative information for sales proposals and presentations.Managed all aspects of scheduling for 7 professionals, including travel planning and coordination.Prepared and maintained budgetary and performance reporting including tracking reports and financial spreadsheets.Developed and prepare sales presentations and materials.Supervised and monitor the performance of hourly employee.Highly skilled in all aspects of Microsoft Office and Adobe Acrobat.

Executed online and live marketing programs (Club Cookie and School Year's Eve Coupon Programs).Developed new advertising prospects through "School Year's Eve" Program.Gained experience in communication by cold-calling coupon program participants.Assisted with the planning and execution of events.

New York, Ny, Us

Conceived events, developed, and issued press releases for the firm's Tupperware account.Composed long lead press pitches targeted at magazine editorsImproved my marketing writing skills

Researched potential advertisers and prepared marketing presentations to drive new advertisement salesContributed to marketing and advertising brainstorming meetings

Master Of Business Administration (Mba), Marketing

Ba, History

Education record

High School Diploma