Caroline Ekstrand work email
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Caroline Ekstrand personal email
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A well-appreciated, curious, and daring leader with extensive experience in brand strategy, marketing, and business development. Background from tech, telecom, brand and in-house agencies. Known for driving change and bringing people together to achieve business results. A key contributor in several executive leadership teams, providing strategic advice on internal communication aligned with business and brand priorities with a strong strategic mindset evident in decisions and deliveries. Proven track record in leadership, change management, transformation, and team development. Experience spans complex global matrix organizations close to product development and sales, agencies in growth and scale up unit in corporate environment. A customer-centric approach, adept at navigating all organizational levels with strong stakeholder management skills. Recognized for building confidence and trust through listening, coaching, and introducing new perspectives. Effective in leading both virtual teams and cross boarder teams and mentoring. Leadership, change management, business development, transformation, team set up and development, B2B, B2C, IT, Telecommunications, process implementation, strategy, stakeholder management, leading virtual teams with great results, agile WoW, brand strategy and execution, marketing from plan to result, performance marketing, online strategy, digitalisation projects, agency relations, in-house agency, agency leader, internal communication, mentoring, coaching.
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Chief Marketing Officer I CmoForexSweden -
Head Of Marketing & Communication Division X Telia Group Strategy & CommercialTelia Mar 2022 - PresentSolna, -, SeResponsible for the Marketing team of Division X, Telia's Nordic growth & scale-up unit of +200 colleagues in product development, sales and customer operations, also supporting the business areas in Telia Group Strategy & Commercial. To scale the IoT and Insights business and to pave the way for the future of Telia, we work with awareness, thought leadership, events and online, key contributor in amplifying the Telia brand. Part of defining and implementing the Telia brand strategy where sustainability is key. Leading nine senior experts in marketing management, communication, performance, web and CX. Part of two executive management teams; Division X and Group Strategy & Commercial, responsible for communication for these units. Reporting to Vice President Division X. -
Head Of Marketing Digital Life Telia Division XTelia Aug 2021 - Mar 2022Solna, -, SeDivision X mission is to explore, build, commercialize and scale future growth opportunities for Telia Company. Responsible for the marketing strategy for the growth initiative Telia Smart Family an app to simplify the family life available in the Nordics. Key metric Monthly Active Users. Leading the MarCom team of five including performance, web, marketing automation and communication, serving all Division X business areas in IoT and Data Insights. -
Head Of Customer Transition B2B Strategy & PlanningTelia Apr 2020 - Jul 2021Solna, -, SeResponsible for commercial transformation projects digitalizing B2B customers solutions, focusing on customer experience and business development. Leading a diverse team of 13 experts within sales, analytics and products in 5 cities in Sweden. I had this role during the pandemic and ran the team fully remote without having met anyone F2F and still got 96% employee satisfaction and great business results. Key deliveries creating and presenting decision material and business cases on CAPEX and OPEX for C-level. The role demanded great analytical skills and to make complex assignments tangible for the team. Part of B2B Strategy & Planning leadership team. -
Inhouse Agency Lead Telia Sverige & Head Of Marketing CampaignsTelia Sep 2017 - Apr 2020Solna, -, SeLeading Telia Sverige marketing team and Inhouse Agency of 20 project, production, performance and creative managers delivering upon the Swedish brand- and marketing plan in all channels. TVC, SoMe, event, display, CRM. Developed the Inhouse Agency assignment from CRM communication to campaign production and lowered time to market of campaigns from weeks to days. Part of setting brand strategy as member of Telia Sverige marketing leadership team reporting to the CMO. -
Agency Partner & CooOccasion Brand Experience Sep 2015 - Aug 2017Responsible for all client deliveries leading 26 consultants. Ran internal change management program including processes with the result being nominated to Great Place to Work after 12 months. Agency partner and member of the leadership team reporting to the CEO. Mentor to the event manager at Telenor.
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Account Director & Team ManagerPs Communication Jun 2012 - Sep 2015Stockholm, SeClient director with assignments in brand communication in all channels for Tele2, TDC, IBM, Cisco, Ericsson and Volvo. Responsible for budget, client development, sales, team development and client delivery. Manager of a team of 5 consultants. Appointed to Leader of the year and Business profile of the year and winning Sponsorship of the year with client Tele2 for Tele2 Arena. -
Strategy Assignment Management System Marketing & CommunicationIbm Mar 2012 - May 2012Armonk, New York, Ny, UsAssignment from the CMO on how to set up the IBM Sweden Marketing and Communication unit, recommendations that got implemented. -
Marketing Manager Strategic Areas And Key AccountsIbm Jan 2010 - May 2012Armonk, New York, Ny, UsMarketing manager of IBM’s strategic focus areas and key accounts in retail, banking and public sector in close contact with each business unit sales manager. Responsible for marketing plans, budgets and results. -
Strategy Assignment For Emea Marketing & CommunicationsIbm Sep 2011 - Mar 2012Armonk, New York, Ny, UsSix months strategic consulting for the IBM European Executive Leadership Team for Marketing & Communications on how Marketing deliver value towards sales. Part of a team of four from four different nations. -
Brand Manager & Market Strategist SwedenIbm Apr 2007 - Jan 2010Armonk, New York, Ny, UsBased on global direction, together with a steering group with the Swedish CEO and key stakeholders from the Swedish leadership team, develop the IBM brand in Sweden. Responsible for brand identity, design and sponsorships. Co-pilot to the CMO, responsible for market strategy, marketing plan and budget for the Swedish marketing plan and 10 marketing project managers. Responsible for agency relations. Part of the marketing leadership team. Responsible for IBM Sweden events, agency relations working with IBM’s global agency GPJ, sourcing of local agency and project manager for the largest client- and partner events. Part of marketing leadership team reporting to the CMO. -
Team Lead Ibm Inhouse AgencyIbm Feb 2004 - Mar 2007Armonk, New York, Ny, UsLeading a team of project managers and content creators. Client relation, offering, resource allocation, recruitment and team development. -
Marknads- Och Säljassistent Bank/Finans Och Offentlig SektorIbm Jan 2003 - Jan 2004Armonk, New York, Ny, UsKoordinerade marknadsaktivteter för två affärsområden och stöttade säljchefen i resultatuppföljning. Var implementerings- och utbildningsansvarig för utrullningen av CRM-systemet Siebel.
Caroline Ekstrand Skills
Caroline Ekstrand Education Details
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Telia Company Essentials Of LeadershipEssentials Of Leadership -
Berghs School Of CommunicationStrategisk Kommunikation -
Ibm Leadership & Development Program -
ForsbergsCopywriting -
Berghs School Of CommunicationExecution Of Marketing Campaigns -
Stockholm UniversityMedia & Communications Studies -
Stockholm UniversityMarketing -
Universitat Pompeu FabraBusiness And Marketing -
Mälardalen UniversityInternationella Marknadsföringsprogrammet
Frequently Asked Questions about Caroline Ekstrand
What company does Caroline Ekstrand work for?
Caroline Ekstrand works for Forex
What is Caroline Ekstrand's role at the current company?
Caroline Ekstrand's current role is Chief Marketing Officer I CMO.
What is Caroline Ekstrand's email address?
Caroline Ekstrand's email address is ek****@****ail.com
What schools did Caroline Ekstrand attend?
Caroline Ekstrand attended Telia Company Essentials Of Leadership, Berghs School Of Communication, Ibm Leadership & Development Program, Forsbergs, Berghs School Of Communication, Stockholm University, Stockholm University, Universitat Pompeu Fabra, Mälardalen University.
What skills is Caroline Ekstrand known for?
Caroline Ekstrand has skills like Marketing Management, Event Management, Integrated Marketing, Brand Development, Brand Management, Sales Enablement, Project Management, Budgeting, Branding And Identity, Corporate Branding, People Development, Coaching Staff.
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