Caroline Ekstrand

Caroline Ekstrand Email and Phone Number

Chief Marketing Officer I CMO @ FOREX
Sweden
Caroline Ekstrand's Location
Greater Stockholm Metropolitan Area, Sweden, Sweden
Caroline Ekstrand's Contact Details

Caroline Ekstrand work email

Caroline Ekstrand personal email

About Caroline Ekstrand

A well-appreciated, curious, and daring leader with extensive experience in brand strategy, marketing, and business development. Background from tech, telecom, brand and in-house agencies. Known for driving change and bringing people together to achieve business results. A key contributor in several executive leadership teams, providing strategic advice on internal communication aligned with business and brand priorities with a strong strategic mindset evident in decisions and deliveries. Proven track record in leadership, change management, transformation, and team development. Experience spans complex global matrix organizations close to product development and sales, agencies in growth and scale up unit in corporate environment. A customer-centric approach, adept at navigating all organizational levels with strong stakeholder management skills. Recognized for building confidence and trust through listening, coaching, and introducing new perspectives. Effective in leading both virtual teams and cross boarder teams and mentoring. Leadership, change management, business development, transformation, team set up and development, B2B, B2C, IT, Telecommunications, process implementation, strategy, stakeholder management, leading virtual teams with great results, agile WoW, brand strategy and execution, marketing from plan to result, performance marketing, online strategy, digitalisation projects, agency relations, in-house agency, agency leader, internal communication, mentoring, coaching.

Caroline Ekstrand's Current Company Details
FOREX

Forex

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Chief Marketing Officer I CMO
Sweden
Caroline Ekstrand Work Experience Details
  • Forex
    Chief Marketing Officer I Cmo
    Forex
    Sweden
  • Telia
    Head Of Marketing & Communication Division X Telia Group Strategy & Commercial
    Telia Mar 2022 - Present
    Solna, -, Se
    Responsible for the Marketing team of Division X, Telia's Nordic growth & scale-up unit of +200 colleagues in product development, sales and customer operations, also supporting the business areas in Telia Group Strategy & Commercial. To scale the IoT and Insights business and to pave the way for the future of Telia, we work with awareness, thought leadership, events and online, key contributor in amplifying the Telia brand. Part of defining and implementing the Telia brand strategy where sustainability is key. Leading nine senior experts in marketing management, communication, performance, web and CX. Part of two executive management teams; Division X and Group Strategy & Commercial, responsible for communication for these units. Reporting to Vice President Division X.
  • Telia
    Head Of Marketing Digital Life Telia Division X
    Telia Aug 2021 - Mar 2022
    Solna, -, Se
    Division X mission is to explore, build, commercialize and scale future growth opportunities for Telia Company. Responsible for the marketing strategy for the growth initiative Telia Smart Family an app to simplify the family life available in the Nordics. Key metric Monthly Active Users. Leading the MarCom team of five including performance, web, marketing automation and communication, serving all Division X business areas in IoT and Data Insights.
  • Telia
    Head Of Customer Transition B2B Strategy & Planning
    Telia Apr 2020 - Jul 2021
    Solna, -, Se
    Responsible for commercial transformation projects digitalizing B2B customers solutions, focusing on customer experience and business development. Leading a diverse team of 13 experts within sales, analytics and products in 5 cities in Sweden. I had this role during the pandemic and ran the team fully remote without having met anyone F2F and still got 96% employee satisfaction and great business results. Key deliveries creating and presenting decision material and business cases on CAPEX and OPEX for C-level. The role demanded great analytical skills and to make complex assignments tangible for the team. Part of B2B Strategy & Planning leadership team.
  • Telia
    Inhouse Agency Lead Telia Sverige & Head Of Marketing Campaigns
    Telia Sep 2017 - Apr 2020
    Solna, -, Se
    Leading Telia Sverige marketing team and Inhouse Agency of 20 project, production, performance and creative managers delivering upon the Swedish brand- and marketing plan in all channels. TVC, SoMe, event, display, CRM. Developed the Inhouse Agency assignment from CRM communication to campaign production and lowered time to market of campaigns from weeks to days. Part of setting brand strategy as member of Telia Sverige marketing leadership team reporting to the CMO.
  • Occasion Brand Experience
    Agency Partner & Coo
    Occasion Brand Experience Sep 2015 - Aug 2017
    Responsible for all client deliveries leading 26 consultants. Ran internal change management program including processes with the result being nominated to Great Place to Work after 12 months. Agency partner and member of the leadership team reporting to the CEO. Mentor to the event manager at Telenor.
  • Ps Communication
    Account Director & Team Manager
    Ps Communication Jun 2012 - Sep 2015
    Stockholm, Se
    Client director with assignments in brand communication in all channels for Tele2, TDC, IBM, Cisco, Ericsson and Volvo. Responsible for budget, client development, sales, team development and client delivery. Manager of a team of 5 consultants. Appointed to Leader of the year and Business profile of the year and winning Sponsorship of the year with client Tele2 for Tele2 Arena.
  • Ibm
    Strategy Assignment Management System Marketing & Communication
    Ibm Mar 2012 - May 2012
    Armonk, New York, Ny, Us
    Assignment from the CMO on how to set up the IBM Sweden Marketing and Communication unit, recommendations that got implemented.
  • Ibm
    Marketing Manager Strategic Areas And Key Accounts
    Ibm Jan 2010 - May 2012
    Armonk, New York, Ny, Us
    Marketing manager of IBM’s strategic focus areas and key accounts in retail, banking and public sector in close contact with each business unit sales manager. Responsible for marketing plans, budgets and results.
  • Ibm
    Strategy Assignment For Emea Marketing & Communications
    Ibm Sep 2011 - Mar 2012
    Armonk, New York, Ny, Us
    Six months strategic consulting for the IBM European Executive Leadership Team for Marketing & Communications on how Marketing deliver value towards sales. Part of a team of four from four different nations.
  • Ibm
    Brand Manager & Market Strategist Sweden
    Ibm Apr 2007 - Jan 2010
    Armonk, New York, Ny, Us
    Based on global direction, together with a steering group with the Swedish CEO and key stakeholders from the Swedish leadership team, develop the IBM brand in Sweden. Responsible for brand identity, design and sponsorships. Co-pilot to the CMO, responsible for market strategy, marketing plan and budget for the Swedish marketing plan and 10 marketing project managers. Responsible for agency relations. Part of the marketing leadership team. Responsible for IBM Sweden events, agency relations working with IBM’s global agency GPJ, sourcing of local agency and project manager for the largest client- and partner events. Part of marketing leadership team reporting to the CMO.
  • Ibm
    Team Lead Ibm Inhouse Agency
    Ibm Feb 2004 - Mar 2007
    Armonk, New York, Ny, Us
    Leading a team of project managers and content creators. Client relation, offering, resource allocation, recruitment and team development.
  • Ibm
    Marknads- Och Säljassistent Bank/Finans Och Offentlig Sektor
    Ibm Jan 2003 - Jan 2004
    Armonk, New York, Ny, Us
    Koordinerade marknadsaktivteter för två affärsområden och stöttade säljchefen i resultatuppföljning. Var implementerings- och utbildningsansvarig för utrullningen av CRM-systemet Siebel.

Caroline Ekstrand Skills

Marketing Management Event Management Integrated Marketing Brand Development Brand Management Sales Enablement Project Management Budgeting Branding And Identity Corporate Branding People Development Coaching Staff Key Account Management Lead Generation Leadership Team Leadership Cross Functional Team Leadership Department Budgeting Account Management B2b Budgets Crm Digital Marketing Marketing Marketing Communications Marketing Strategy Negotiation Product Marketing Strategy Change Management Team Building Business Process Improvement Business Strategy Business To Business Coaching Staff Development

Caroline Ekstrand Education Details

  • Telia Company Essentials Of Leadership
    Telia Company Essentials Of Leadership
    Essentials Of Leadership
  • Berghs School Of Communication
    Berghs School Of Communication
    Strategisk Kommunikation
  • Ibm Leadership & Development Program
    Ibm Leadership & Development Program
  • Forsbergs
    Forsbergs
    Copywriting
  • Berghs School Of Communication
    Berghs School Of Communication
    Execution Of Marketing Campaigns
  • Stockholm University
    Stockholm University
    Media & Communications Studies
  • Stockholm University
    Stockholm University
    Marketing
  • Universitat Pompeu Fabra
    Universitat Pompeu Fabra
    Business And Marketing
  • Mälardalen University
    Mälardalen University
    Internationella Marknadsföringsprogrammet

Frequently Asked Questions about Caroline Ekstrand

What company does Caroline Ekstrand work for?

Caroline Ekstrand works for Forex

What is Caroline Ekstrand's role at the current company?

Caroline Ekstrand's current role is Chief Marketing Officer I CMO.

What is Caroline Ekstrand's email address?

Caroline Ekstrand's email address is ek****@****ail.com

What schools did Caroline Ekstrand attend?

Caroline Ekstrand attended Telia Company Essentials Of Leadership, Berghs School Of Communication, Ibm Leadership & Development Program, Forsbergs, Berghs School Of Communication, Stockholm University, Stockholm University, Universitat Pompeu Fabra, Mälardalen University.

What skills is Caroline Ekstrand known for?

Caroline Ekstrand has skills like Marketing Management, Event Management, Integrated Marketing, Brand Development, Brand Management, Sales Enablement, Project Management, Budgeting, Branding And Identity, Corporate Branding, People Development, Coaching Staff.

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