Ceo
Current- Developed and executed a strategic plan for Scent Marketing Institute trade organization to promote the power of SCENT MARKETING as an essential branding and business-building tool- Hosted annual SCENTworld Expo to provide education, networking, sales and marketing opportunities for over 120 Scent Marketing professionals from around the globe- Launched the Scent of Miami and the Beaches in association with the Greater Miami Convention and Visitors Bureau- Expanded commercial scent marketing business with custom scent program with Hyatt Place Hotel chain reaching national compliance for environmental scent at all sites- Extended reach to include Scent Marketing programs for 1 Hotel, Baccarat, Arlo, LVD Hospitality & Calvin Klein to name a few.- Co-founded ScentInvent Technologies. Launched first product invention LINGER Lasting Fragrance Primer with Home Shopping Network in November 2016.