Caroline Faulkner Email & Phone Number

Manchester, Gb

Manchester, United Kingdom

Supporting European Offices with all aspects of digital marketing, managing pan-European digital projects.The best parts of the role include: supporting my colleagues across Europe and working with alongside them to create and roll-out digital marketing projects; creating ideas for components for the website and managing the build, roll-out, and then writing clear and careful documentation for the European offices to utilise.I am currently co-ordinating the creation and build of the various email marketing campaigns using SAP Marketing from responsive email template build to segmenting target audiences and designing and building complex automated campaigns.

• Lead/Project Managing in-house web development projects such as the School websites from brief to rollout stages including organising market insight, stakeholder meetings, wireframing, development, content gathering (video, student profiles, photography), user testing, troubleshooting, promotion. • Manage enquiries from CMS users across the organisation to ensure the user generated content process runs smoothly and best practice is disseminated.• Provide training for users on the CMS (Squiz Matrix) and Hobsons and Mailchimp (email marketing tools)• Work closely with external suppliers on large projects to ensure product is delivered on time and meets the original specifications, communicating regularly via project management software such as JIRA, and identifying and troubleshooting issues as they arise.• Provide best practice advice re: email marketing and web content to ensure better goal conversion for campaigns including A/B testing. Since implementing new accessible, attractive email designs and streamlining the communications cycle, the conversions communications have seen a 5% increase in firm accepts to the University in the first year, and a 7% rise in the following year.• Utilising social media channels for campaigns (ie student profile content gathering for Virtual Open Day app, to ensure more personalised content for better engagement and therefore conversion.)• Report on email marketing campaigns/website analytics and analyse best ways of going forward.

• Full redevelopment (including content refresh, SEO work, branding and ensuring it met accessibility guidelines) and ongoing management the School of Environment & Life Sciences website – resulting in a large increase of traffic to site, in particular the course, field trip and placement opportunities pages.• As a devolved school, responsibility for the management of digital and email marketing including managing applicant data to provide highly personalised communications, and analysing and reporting the results to plan for future communications, resulting in an increase in open rates.• Increasing number of UCAS Visit Day attendees and therefore student numbers (also a rise in the standard of applicants) through personalised marketing and a thorough “keep warm” campaign.• Managing large (up to 120 guests), successful Open Days with almost 100% positive feedback from guests.• Project managing the 2011 Graduation brochure whilst on secondment with the Communications Team.

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