Caroline Knox Email & Phone Number

County Donegal, Ireland

Malin Head, Donegal

Letterkenny, Ulster, Ireland

Consulted on digital marketing and internal communications projects; drafted content for internal newsletters, external publications and social media; and launched strategies for various customer groups and audiences.Accomplishments include:• drafting communications strategies for internal departments• managing Pramerica’s social media accounts – solely responsible for all content creation, publishing and analysis of SM channels; introduced and developed company’s Instagram presence• introducing and managing an employee spotlight feature on the company’s intranet as well as an internal group of communications ambassadors• creating content for company-wide notifications, the internal newsletter, customer-facing news website and external platforms such as Medium.com and Silicon Republic• providing insight and guidance on the evolution of the brand and brand compliancy strategy• drafting storyboards and scripts, interviewing employees and directing various films (for both internal and external use)• introducing a yearly communications calendar as well as project tracking within the team’s shared Outlook calendar• managing relationships with various external vendors including Silicon Republic, Jobbio, etc.(11-month maternity cover position)

Mit International Science & Technology Initiatives

Developed, executed and tracked annual internal communications and external marketing strategies to retain and support talent, recruit students and encourage giving among donors (domestically and internationally). Managed the department's brand and messaging and acted as project manager and consultant on all comm-related projects (website redesigns, videography, print design, event planning, etc.).Accomplishments include:• creating the program’s first external marketing and first internal communications strategies; and executing or overseeing the execution of all materials created in support of these strategies• launching all of the program's social media accounts - created content, managed profiles, executed social media campaigns and contests, etc.• implementing the program’s internal operations calendar and drafting staff policies and best practices• creating an internal feedback survey to better assess the success of internal policies and practices as well as employee buy-in and support• being the one-stop-shop for all comm/marketing projects: designing print materials for four audience groups; building websites in Wordpress and Drupal; producing videos; launching email marketing campaigns; planning campus-wide events; and writing articles for MIT News

Publishing Services Bureau

Boston, Ma