• Crafted LinkedIn ad campaign that performed 530% above industry benchmarks.• Collaborated on successful startup rebrand for target ICP & personas.• Modernized digital & print client-facing collateral.• Centralized cross-functional projects with Monday project management software.• Designed customized HubSpot email templates for ICP.• Conducted ZoomInfo & HubSpot CRM training for new hires.• Enhanced pipeline reporting & industry mapping for improved insights.• Managed relations with partners, lead gen providers & tech stack contacts.• Partially owned PPL and PPC efforts, monitoring 6 platforms' ROI.• Created captivating graphics for internal communications.

• 15% growth in social media followers on primary channels, enhancing brand visibility.• Impressive 13% conversion rate achieved with compelling long-form content.• Promoted monthly HR, DEI, and Business blog posts, optimizing SEO for broader reach.• Excelled in critical MarCom functions during personnel changes:— Webinar management: Created materials, hosted livestreams & nurtured post-webinar campaigns.— Maximized ROI by overseeing bidding rates & budget for paid ads.— Designed targeted ad campaigns reaching ideal customers (ICP).— Evaluated & purchased leads, reporting on 6 platforms' conversion rates & ROI.— Developed persuasive sales material, creative product slicks & features.— Conducted website structure audit & implemented conversion tracking for LinkedIn ads.

• Standardized 67 locations’ web listings, ensuring consistent online presence.• Managed Google Knowledge Panel via Yext, enhancing brand visibility.• Oversaw 17 locations on The Knot & Wedding Wire through WeddingPro platform.• Supported Field Brand Lead in producing Retrospective reports on successful LTO campaigns.• Developed weekly competitor analysis, monitoring trends & social media behavior.• Utilized data analytics for informed decision-making and continuous improvement.• Assisted in on-site videography interviews, capturing compelling brand stories.• Crafted engaging copy for national sweepstakes & Pinterest, driving audience participation.• Optimized company Pinterest page with updated photography & brand messaging.• Collaborated with marketing & legal teams on sweepstakes Terms & Conditions.

• Elected by Inspire Party Staff for annual quality control assessments on party leadership.• Conducted comprehensive leadership process interviews.• Ensured strict adherence to confidentiality procedures.• Delegated annual report production to team members.• Delivered annual report presentations to voting staff members.

• Educated students on platform points, amplifying campaign awareness through digital channels and canvassing efforts.• Managed distribution of registered political advertising materials (digital & print).• Successfully generated leads of potential Student Senate candidates.• Skillfully coordinated interviews for prospective candidates.

• Raised awareness on climate change's impact on marginalized communities, educating members effectively.• Developed and published weekly social media posts to promote events & programming.• Facilitated connections between members and local environmental protection & advocacy groups.• Actively represented the collective at City Commission meetings & municipal climate advocacy events.

• Proficiently coordinated monthly internal & public-facing events.• Directly reported to the Chairwoman of Special Events, ensuring seamless communication.• Provided valuable assistance with physical event preparation, decoration, setup & takedown.

• Averaged 15 daily recruitments of potential new members (300+ hours experience).• Skillfully assessed the needs of each individual while exemplifying Sigma Kappa values.• Trained and mentored new recruiters in standard procedures (120+ hours experience).

Highlights:• Demonstrated leadership in championing DEI initiatives & advocating for anti-hair discrimination policies.• Successfully fundraised for Alzheimer's Association, supporting a meaningful cause.• Utilized recruitment expertise to attract and onboard new personnel.• Actively served as a valuable member of the Public Relations Committee.

• Established a personal blog centered around holistic wellness, skincare, mental health & leisure activities.• Leveraged social media for blog post promotion, employing organic content & paid ads.• Crafted captivating graphics & landing pages to enhance the blog's website.• Conducted research on SEO, paid ads, KPI reporting, and data analytics fundamentals.• Engaged in brand partnerships through Influenster, fostering valuable collaborations.