Caroline Murphy Email & Phone Number

Salt Lake City, Ut, Us

Salt Lake City, Ut, Us

Vallejo, California, Us

• Oversee Paid Media Strategy & Executions (Google, Meta, LinkedIn, OTT, Affiliate & SEO)• Customer Analysis, Customer Acquisition & Audience Segmentation Strategy• Email Segmentation Strategy & Execution • Performance Reporting & Analysis• Marketing Budget Forecasting & Actualizing• Project Management • Conversion Funnel Analysis & Landing Page Refinement

Los Angeles, California, Us

• Paid Media Strategy: oversaw the strategy for paid media channels including Meta, Google, ROKU and LinkedIn in order to maximize impressions while maintaining strong ROI, customer quality and CAC cost. • Ecommerce Strategy: optimization of client websites utilizing heat map tool HotJar to uncover UX improvements, CRO opportunities and product detail refinements. • Budget Management: oversaw allocation of performance marketing budgets to leverage growth of brand and conversion KPIs. • Analytics and Reporting: utilization of Looker Studio, GTM, GA4, and other tools understand conversion funnel, customer behavior, and ROI across ecommerce and marketing channels. • Measurement: set up and managed Triple Whale attribution for select clients to better evaluate influence of marketing channels, growth opportunities, and profitability. • Market Research: conducted extensive research on client industries and competitor analysis to identify growth opportunities and market threats.• Operations & Management: oversaw company workflows and managed project delegation amongst KAR employeesFeatured Clients: Obermeyer, MTNTOUGH Fitness, Stone Glacier, ROAM Adventure Co, American Field, Epic Western & Merlyn Mind

Los Angeles, California, Us

• Managed budgets across clients with weekly, monthly, and quarterly reports • Developed budget & forecasting models paired with strategic roadmaps for growth • Prospected new paid and organic marketing channels for clients alongside the building and execution of testing frameworks • Delegated executions across Meta & TikTok, Paid Search & Display, YouTube, Email, and Shopify Web initiatives• Project managed independent SEO initiatives, managed data integrations and dashboards, and led team operations dashboard Featured Clients: Obermeyer, Stone Glacier, MTNTOUGH fitness, Opinel Knives, ROAM Adventure Co, Heretic Studio, Redshift Sports, Epic Western and Hunt Bike Wheels

Los Angeles, California, Us

• Managed Paid Social & Display & Email/CRM channels • Managed budgeting & forecasting models • Aided with Paid Search/SEM channel executions with keyword research, ad group segmentation, ad builds, and weekly bid optimizations• Managed independent SEO & Brand projects for clients • Managed Shopify Web management, app Integrations, and CRO • Communicated performance updates weekly, monthly, and quarterly using Google Data Studio Reports• Advised clients on new growth channel opportunities with execution plans

Park City, Ut, Us

• Paid Social & Display Remarketing Channel Manager for Competitive Cyclist and Steep and Cheap. • Strategized, planned, and executed on key marketing initiatives, optimizations, and daily operations of catalog sales. • Collaborated with creative and copywriting teams to design, build, and implement conversion ad testing for Paid Social. • Actively communicated across teams to evaluate site performance, monthly goals, budget forecasts, and program iterations. • Managed Conversion Lift Studies with Facebook Partner to develop, analyze, and make decisions for program growth. • Analyzed and submitted weekly updates for Paid Social & Display channels using GA360, Looker, Adobe Analytics, and Excel reporting.

Austin, Texas, Us

• Specialized in paid social channel advertising, managing daily operations, acquiring high LTV customers, increasing sessions/traffic, and ensuring quality product selection and content reached Huckberry audience• Strategized, planned, and executed on key marketing initiatives, annual promotions, and holiday campaigns across paid social channels • Collaborated with creative and copywriting teams to design and build Facebook and Instagram ads for A/B testing• Oversaw on-page SEO, performing keyword research, website navigation structure, and meta/schema tag updates to ensure all website pages were optimized for both search engines and users• Analyzed and submitted company-wide monthly reports on status and growth of Paid Social and Organic Search channels using Google Analytics, Looker, Ahrefs, SEOMoz, etc.

Austin, Texas, Us

• Built data visualizations in Google Analytics and Magento to provide improved visibility on growth of Huckberry’s paid social channels • Managed daily operations and communications for key affiliate accounts through affiliate marketing platforms• Learned Ahrefs platform to improve on-page SEO practices and constructed a best-practice guidelines for content teams• Maintained 8-10 product campaigns daily on Facebook Ads Manager, while monitoring ad spend to ensure efficient use of budget• Analyzed key performance metrics across paid social channels, amplifying return on ad spend consecutively YoY

Bachelor Of Science - Bs, Marketing | Minors – Sustainability, French

Sit Madagascar: Biodiversity And Natural Resource Management