In charge of product launch and process structuring- Product launch :* Structure the watch of the competitors and of the sector* Proactive for the launch of new products* Run the creation of marketing and contract supports* Write the sales pitch for the sales force- Structure the product data base & the process- Management : recruited and manage one assistant and two interns

I launched and developed the business unit « energy » (digital and call-center sales of the French mainenergy providers’offers, as our own label (www.wattissime.com) and as a white label with partnerslike Lesfurets.com, Capital.fr, Carrefour or real-estate agencies...).- Realized market studies and benchmarks (french and international)- Created, developed and optimized the BtC, BtB & BtBtC websites, funnel, tools and landing pageswith the developers and the UX design team* Set up the strategic road* Wrote the requirement specifications (back and front office, with mockups)* Project management : task prioritizing and organisation* UX and functional tests- Analysed the KPIs :reporting and transformation optimisation- CRM : created marketing automation workflows, wrote the e-mailings- Sales promotion : negociated special offers with the energy providers, promoted them to ourcustomers and partners, set up the promotions, analyzed the KPIs....- Wrote the sales pitch for the sales force (call-center)- Communication/PR : created contents for the medias- Managed the relationship with the energy providers- Management : recruited and managed one SEO writer and interns- Monitored the stategic and competitor watch

Developed the digital pay offer of the INA on BtC platforms- Ran the marketing and editorial dimensions of the BtC platforms- Redesigned the price list : benchmark, analysis, hypothesis and modelisation- Customer satisfaction survey (qualitative and quantitative criterias) for the purpose of thewebsite’s redesign- Edited the weekly, monthly and biannual reportings

- Organized the second and third editions of the French Film Festival of Sofia (programming,marketing, director and actor invitation, communication (print, digital, RP), logistics, budgets,audience development)- Implemented the cultural program of the French Embassy : concerts, exhibitions, theatre plays,debates, film club...- Wrote reports about the cultural sector and its issues

• Take part to the program acquisition strategy• Select editorial content for promotional operations• Manage the daily operational monitoring with DVD wholesalers and VOD rightowners• Refer and update the contents in the data base• Check and send VOD reportings to the rightowners

• Managed the movie release : ran the marketing and communication strategy, created graphically and editorially the promotional material, organized the premieres, negotiated partnership (for example with Amnesty International) • Updated the budget scorecard of the movies• Take part to the program acquisition strategy• Was responsible of movie and marketing material

• Managed the movie release : ran the marketing and communication strategy, created graphically and editorially the promotional material (presskits, educational supports)• Created and developed DVD : managed the authoring, created the bonus, designed the promotional material

• Enhanced the program offer on the website• Improved the editorial and the animation of the website and the VOD platform of the italian web box Alice • Managed the communication tools• Monitored the sells and performance• Was responsible of material

• Developped new products : sleeves, keepcases, bonus…• Designed the promotional material• Monitored the sells and the strategic watch