Caroline Halliday Email & Phone Number

Sydney, Australia

In this CX leadership role, I am responsible for the strategic and hands-on design, development, and implementation of programs to drive growth in adoption and use of Sonder's 24/7 safety and wellbeing service. Focus areas include: * Development and implementation of initiatives that deepen the understanding of member pain points* Creation of service.

Waterloo, New South Wales, Australia

Sydney, Australia

Joined originally on a contract basis, including Hubspot optimisation, agency RFPs and management, content strategy and creation, customer segmentation and comms planning, customer insights initiatives, event planning, activation initiatives.

Sydney, Australia

Sydney, Australia

• Ownership of the product roadmap including web and mobile apps, to drive service uptake, usage frequency and customer satisfaction.
• Lead team of UX design, content and analytics specialists to deliver BAU enhancements and innovation projects.
• Own all frontline end-user touchpoints including help centre, customer support, e-comms, content marketing, social engagement.
• Gather, analyse and interpret end-user feedback through qualitative and quantitative research including interviews, workshops, voice-of-customer surveys, NPS and user testing.
• Customer Experience advocate at Senior Management level, reporting into CEO.
• Ownership of student customer lifecycle, focusing on initiatives and conversion triggers driving student activation, retention and client renewal.

Sydney, Australia

• In this role, I brought the consumer product to market - including pricing and packaging, consumer research, analytics and insight, website redevelopment, content strategy, SEO, PPC, SMO and CRO.
• Planning, budgeting and executing the B2C launch in January 2015.
• Building team capabilities, including agency and new staff recruitment.
• Content marketing strategy and production to drive service awareness, customer acquisition and engagement.
• Managing all consumer touchpoints: website, social, email, live events.
• Project management of site redesigns including IA review, content and SEO.

Sydney, Australia

In this fixed term contract, I oversaw the development and delivery of marketing and commercial integration initiatives for NewsLifeMedia's parenting vertical, including kidspot.com.au, birth.com.au and Baby & Kids Market.

Sydney, Australia

Assisted commercial development team to bring a new digital subscription product to market.

Contributed to marketing and product development for the launch of Taste Planner including: writing customer journeys, brand development, editorial and product liaison, EDM onboarding and business planning.

Returned to Australia; embarked on Professional Diploma in Marketing (deferred due to work commitments)

London, United Kingdom

★ Strategic prioritisation of digital brands, focusing on new revenue streams for UKTV ★ Digital leadership and strategy in order to feed the multiplatform business imperative ★ Created Social Media guidelines, policy and best practice★ Ran digital workshops for UKTV employees at all levels★ Editorial leadership in digital management team (with production.

London, United Kingdom

★ Responsible for all editorial output across websites, social media and mobile for 10 channel brands★ Line management of producer team ★ Editorial lead during the VOD tender process★ Lead data analyst for digital, setting targets and monitoring performance using Hitwise, Webtrends, Google Analytics, Google AdWords, Google Trends and Facebook Insights.

London, United Kingdom

★ Hothousing the two most commercially successful digital brands in the stable - goodfoodchannel.co.uk and lovehome.co.uk★ Recognised significant uplift in mobile usage and launched first mobile site (food light) in March 2011, followed by first responsive site in August 2011(maternity leave from October 2009-November 2010)

London, United Kingdom

★ Digital strategy, reprioritisation and content implementation for the full UKTV portfolio of 10 channels ★ Re-built / rebranded all 10 sites over a 9 month period on time and on budget, exceeding targets ★ Managed digital marketing and editorial teams & their budgets★ P&L responsibility across digital marketing and editorial

London, United Kingdom

★ Editorial lead for team of 4 on website, working with channel head and marketing manager to build an integrated, multiplatform brand.

London, United Kingdom

Relocated to the UK in April 2006 when on maternity leave.

Sydney, Australia

★ Product owner of ninemsn's most well-loved digital brands including The Australian Women's Weekly, Cosmopolitan, Good Medicine, Getaway and Australian Gourmet Traveller ★ Key editorial liaison for several blue-chip clients ★ Led the development of Australia's first recipe portal, recipefinder★ Content development and commercialisation★ Web analytics★.

Writing, editing, styling, customer liaison in a small team of 4. Great all rounder job for a fledgeling journo!

Bachelor Of Arts, Linguistics

Academic Scholarship