Provide thought leadership while also leading the tactical execution of the marketing team.• Responsible for planning, organizing, staffing, training and managing all marketing functions to achieve objectives of sales growth, profitability, and visibility.- Create content for all marketing channels (email/social media & ebooks)- Write and produce webinars and video content. • Develop effective marketing campaigns, with particular emphasis on new clients, creating the marketing funnel, and delivering sales and sales growth against an aggressive revenue plan.• Manage the communication and development marketing calendar to deploy marketing campaign assets across multiple channels, including website, email, social media, direct mail, re-targeting, print, and other digital channels.• Work closely with the senior team to produce and manage a rich content/editorial calendar (including blog posts, eBooks, webinars, and infographics) that builds the AmeriEstate brand and improves SEO ranking.• Expertise in creating and deploying email marketing campaigns, including audience segmentation, email automated programs, and precise reporting, analytics, and attribution. Grow our email list organically.• Manage the company’s social media profiles and presence. Create shareable content appropriate for specific products to spread both our brand and our content.• Work with technical team to establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers. Forecasts by channel to predict where sales come from and maximize budget for the highest ROI while achieving sales goals.• Own full-funnel sales forecasting and reporting for AmeriEstate products and services.• Provide detailed status reports and forecasts for weekly team meetings.

• Provide thought leadership while also leading the tactical execution of the marketing team.• Responsible for planning, organizing, staffing, training and managing all marketing functions to achieve objectives of sales growth, profitability, and visibility.- Create content for all marketing channels (email/social media & ebooks)- Write and produce webinars and video content. • Develop effective marketing campaigns, with particular emphasis on new clients, creating the marketing funnel, and delivering sales and sales growth against an aggressive revenue plan.• Manage the communication and development marketing calendar to deploy marketing campaign assets across multiple channels, including website, email, social media, direct mail, re-targeting, print, and other digital channels.• Work closely with the senior team to produce and manage a rich content/editorial calendar (including blog posts, eBooks, webinars, and infographics) that builds the AmeriEstate brand and improves SEO ranking.• Expertise in creating and deploying email marketing campaigns, including audience segmentation, email automated programs, and precise reporting, analytics, and attribution. Grow our email list organically.• Manage the company’s social media profiles and presence. Create shareable content appropriate for specific products to spread both our brand and our content.• Work with technical team to establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers. Forecasts by channel to predict where sales come from and maximize budget for the highest ROI while achieving sales goals.• Own full-funnel sales forecasting and reporting for AmeriEstate products and services.• Provide detailed status reports and forecasts for weekly team meetings.

• Develop and manage marketing programs, support business objectives, lead acquisition, foster customer retention, execute business development, provide sales support, and advance brand building.• Implement and execute marketing initiatives and activities.• Develop marketing strategies and digital marketing plans for products and business units.• Responsible for creating CRM program for all business units. • Track and analyze performance of digital, email, SEO, SEM, website and social campaigns.• Develop and execute social media, email and digital marketing objectives, strategies and tactical efforts to support corporate brand strategies.• Manage sales support process for inquiries and asset production.• Manage and direct the Marketing Project Calendar.• Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications. • Manage outside consultants to deliver projects on deadlines.

Responsible for building, implementing and managing digital strategies and goals through online marketing. Monitor and track utilization, performance, and traffic analytics to optimize keyword and other online marketing efforts. Lead online marketing efforts in multiple digital channels and are integral in promoting and growing the brand. Support ecommerce department by increasing the online business through both tactical and strategic execution of online retention techniques. Define the digital marketing content strategy and vision, including reporting on analytics of channel performance trends, to develop new ideas for the programs and other online retention activities.Build, implement, and evaluate higher funnel marketing campaigns geared towards building awareness and driving micro-conversions such as account creations, email sign-ups and email preference updates.Collaborate with ecommerce analyst to measure all marketing touch points system to ensure that marketing investments are made according to this system.Plan and manage the development of web content and email marketing campaigns end-to-end, including planning, targeting, set-up, testing, execution, reporting and optimization.Drive cross-team processes for effective, on-time delivery of content, promotions, and marketing plans through strong internal relationships and coordinating across departments.Support the development and execution of segmentation and test strategies to ensure web content and email relevance to distinct customer groups. Analyze, monitor and communicate performance of web-based and digital retention initiatives. Manage online and marketing and content calendar, write project briefs, manage internal and external design and production in the development of the campaign tools and coordinate the final execution and implementation of programs.

Executing the email strategy and overseeing the operational process of email deployment while driving website traffic, revenue and loyalty to Rakuten.com• Develop and execute email strategies and tactical efforts to support corporate brand strategies.• Create email campaigns, monitor data, track and analyze results and provide recommendations.• Responsible for creating and managing onboarding/welcome and post purchase series.• Improve and bring efficiency to email channel to maximize GMV and profitability.• Manage daily operations of the email marketing channel, marketing calendar, promotional planning, creative design and analytics.• Manage list segmentation, triggered emails and A/B testing.• Report on performance and measure against KPIs.

• Assist with launching a cross-company CRM program that drives loyalty, enhances value and improves ROI.• Champion for personalization and tailoring end-to-end customer experience for repeat and high-value customers.• Optimizing strategy across digital platforms including but not limited to social, website, email, SEM, SEO, email and at KMC’s dealerships.• Track campaign and channel effectiveness of promotions, offers and engagement and make recommendations to improve engagement & conversion based on marketing research.• Champion acquisition strategies within marketing department and cross-departmentally to support CRM.• Seek, evaluate and review technology, CRM solutions, benchmarks & digital marketing solutions and present findings.• Leverage CRM tools across channels to further engage Kawasaki loyalists.• Make recommendation on market and consumer research to further drive Kawasaki loyalty• Evaluate engagement with target demographic across media to enhance core customer segments.• Work cross-functionally to enable CRM initiatives across key departments (Sales, Customer Service, Accessories, Warranty, etc.) to leverage “One Voice of Kawasaki”• Oversee execution of KMCs email marketing program for multiple database segments in addition to targeted lifecycle campaigns.• Track and communicate quantifiable performance of creative, segments, and the customer database as a whole.• Create a structured testing strategy that will help optimize creative in direct marketing channels and establish best practices.• Manage relationships and projects with key vendors. Analyze new vendors and marketing technologies that would help build CRM capabilities.• Help define customer segmentation, cross-sell, and upsell opportunities using intensive data analysis.• Research and stay abreast of best practices in digital and email marketing.

Scopes, defines, coordinates and outlines deliverables to implement digital projects from inception, to production launch and post-launch assessment, based on business requirements defined by the stakeholders.Summarizes to brand management, key team members and agencies key dates, critical decisions and progress for web updates, CRM, SEM and Email campaigns.Supports productive communication and team building by facilitating positive communications between KMC workgroups, marketing and agency partners in the development of digital projects to include web, email, CRM, Social and SEM activities.Organizes social media requests and planning by gathering requests, ideas and content for approval and eventual distribution. Maintains calendar of activity and proactively seeks our management approval in advance of social media post or distribution taking place.Development of direct email, direct mail, statement inserts and acquisition mailings to ensure timely delivery and projects are managed to budget. Integration of our database marketing activity into marketing plans and reports on effectiveness of database activity.Manage websiteResponsible for coordinating the routing and approval by marketing, product management and legal all consumer facing digital and direct mail copy and imagery to ensure product accuracy.Coordinates updates and content changes to Kawasaki.com to include product, ROK, racing, news and events, owner info, distributor display, banners, messages and promotional messages across all KMC web sites and corporate info sections.Manages marketing and sales email campaigns by supporting the creation of content, testing, approval routing, managing the workflow approval system and providing assets and target lists to the email vendor. Manage and implement all elements of interactive marketing mix, i.e. search, online media, email marketing, and online retailing/promotions. Conduct post-analysis of projects and provide implementable learning.

• Created and managed marketing strategies and campaigns: internet advertising (including landing pages and banners ads), print advertising, social media (Facebook and Twitter), email marketing, public relations, brochures, flyers, signage and all collateral materials.• Strategic and tactical marketing. Develop and execute annual strategies for internet and print media.• Developed and managed internet programs such as Pay Per Click, SEO and update keywords.• Maintained and updated company website. Created micro website.• Analyze effectiveness of all on-line and print media marketing efforts.• Established and managed marketing budgets. Track program budgets, expenses and campaign response rates to evaluate each campaign. • Developed and implemented marketing plans.• Designed model communities including sales offices and develop model interior design themes.• Worked with architects to create floor plans and interior designers to create model themes. Able to read blue prints.• Developed onsite and directional signage.• Created brand awareness strategies.• Created media schedules and negotiated media buys.• Developed and managed promotional programs.• Managed and prepared company events. Represent company at trade association meeting to promote products. Efforts contributed significantly to sales of $70 million. Reduced marketing costs of $50,000 each year. Manage and attended all charity events and fundraising activities. Board of Directors for the Beckstrand Cancer Foundation.