Product Marketing Strategy and management of Go to Market Strategy for Audible's core subscription products, focused on Audible Plus.

Marketing Strategy & Execution and Product Marketing for Audible's new wellness offering, Audible Sleep.

Owned strategic marketing and campaign execution across the following acquisition channels: app organic traffic, former member winback, membership discounts & Amazon device bundle sales. New trial conversion funnel optimization (A/B Marketing testing) on Amazon web & app, and Audible app. and conversion into paid membership. Shepherded through Growth Marketing product initiatives.

Member of the Audible Channels Marketing team responsible for launching big audio content releases and acquiring new listeners on the Amazon Prime ecosystem including web and apps.

Led product positioning, consumer messaging, and audience development for the company’s first ever OTT subscription-based live streaming app, Univision NOW. Conducted strategy, creation, execution, A/B testing, reporting and optimization of all email and mobile messaging throughout the subscriber journey.Managed TV Everywhere (TVE) marketing for the company’s digital content distribution deals: ad creation, trafficking, reporting and optimization across digital, mobile, social, on-air, out of home, and events. Measured ROI, contractual obligations, and digital content performance for the team. Provided strategic marketing support for digital Distribution partners (Hulu, Netflix, Xbox, HSN).

Led institutional changes and interdepartmental programs to strengthen and scale the Digital Marketing business. Developed audience engagement plans and executive performance dashboards for UVideos (entertainment) mobile app and news and sports video franchises.

Acted as project manager for cross-platform marketing efforts to grow Univision’s digital audience. Determined messaging, tactics and ensured the team executed initiatives.

Managed on-air promo production process: developed schedules, marketing briefs and trafficked TV and Radio spots that promoted Univision’s digital properties. Monitored promo effect on websites, oversaw Omniture tagging and created dashboards for senior leadership.