Caroline Hook Email & Phone Number

Baltimore, Maryland

As VP, Integrated Project Management, I serve as a senior strategic advisor, leading a cross-functional team to deliver solutions-based, integrated, digital programs for clients across verticals that prove out ROI and business impact. As a key client point of contact and senior member of the agency team, I oversee the full lifecycle of these projects from scoping through execution and reporting; this includes project timeline management, internal team resource planning, tech stack recommendations, lead-generation campaign strategy and execution, creative development oversight, process improvement identification and implementation, digital measurement strategies, and marketing maturity road mapping.

As an account director, I managed enterprise-level digital marketing accounts at a senior level on a day-to-day basis, directing internal teams to complete projects within specified timelines and agreed budgets as well as providing a strategic lens to all brand demand generation and marketing technology engagements. Representing clients and team members to all internal departments, I established effective working relationships across organizations to foster open communication and efficiency. Providing strategic oversight, I helped ensure client goals and objectives are realized as well as forecasted and facilitated future optimization and enhancements that speak directly to business goals and ever-changing competitive landscapes. Additionally, I provided account oversight and mentorship to account management team members to support continued efforts to provide the utmost client service.

Baltimore, Maryland Area

As a senior account executive, I served as the ongoing connection between our clients and R2i. Tapping into my understanding of the client's business objectives, I helped provide clients perspective on their business and organizational challenges as it related to digital marketing initiatives. Working with R2i strategists and team members, we developed creative, content, and executive methods and tactics to achieve client objectives.

As vice president of Bonnie Heneson Communications (BHC), I demonstrated my skills as a marketing communications, public relations, advertising and interactive media professional. I provided advice and worked on major campaigns for some of BHC’s largest clients. At BHC, I took a hands-on role with clients, advising and assisting with the development and execution of effective communications, advertising and marketing plans as well as special events. I also advised clients on websites and social media, assisting in website writing and development, search engine optimization and marketing (SEO/SEM), and social media engagement to facilitate a strong online presence.

Coordinated numerous collateral material projects for clients, including writing and editing newsletters, conducting research and interviews, and coordinating design and production of print and Web material with graphic artists.Strategized and executed marketing efforts for numerous clients including education, nonprofit and health care organizations.Planned, coordinated, and executed major fundraising and promotional events for clients.Generated and oversaw advertising budgets for clients, including brainstorming on campaign messages, working with creative to develop look, and tracking expenses.Coordinated implementation and trained new employees on project management software that has resulted in dramatic profit for company and more efficient and effect workflow.Developed public relation strategies for several clients, resulting in the publication of articles in various regional print and online media outlets.

Created, developed and published external and internal marketing pieces, including newsletter printed three times per year.Managed ad campaign geared to attract potential students and gain name recognition in Northern Virginia area.Recommended marketing language for external and internal marketing pieces, which lead to being quoted in the Washington Post Magazine.Organized and served on hosting committee for all major fund-raising and promotional events.Built framework for Oakcrest Alumnae Association by contacting alumnae, writing mission statement and bylaws, organizing first all-school alumnae reunion, soliciting alumnae involvement in promotion and fundraising, and designing and creating inaugural alumnae card.