Caroline Maxwell Email and Phone Number

I led a dynamic team in executing comprehensive communications, content, marketing, website, and social media initiatives. I collaborated with internal and external stakeholders to develop and implement strategic communications and member engagement projects to increase participation and retention, including conducting data analysis to improve and optimize campaign performance. My responsibilities also included orchestrating end-to-end email marketing campaigns, managing the production of quarterly magazines and annual publications, ensuring brand consistency across multiple brands and websites, and cultivating strong partnerships to enhance community stewardship and organizational visibility.

In this role, I strategically developed and executed successful membership and fundraising campaigns, achieving the highest-ever annual fundraising revenue. I managed a large CRM database, ensuring personalized and effective donor communications, and cultivated relationships with donors, volunteers, board members, and other stakeholders to achieve organizational goals and increase awareness in the community. My role involved collaborating cross-functionally to plan and develop content for successful stewardship, acquisition, retention, and volunteer engagement events. I also managed external vendors and oversaw creative projects, including the development and execution of a brand refresh and website redesign.

I developed and executed multichannel fundraising and marketing campaigns, integrating email, direct mail, digital tactics, social media, and print advertising to effectively communicate organizational objectives and engage diverse audiences. I cultivated and maintained strong relationships with donors, sponsors, and board members, raising over $400K in annual funding and the successful completion of a $5.75M capital campaign. My role included overseeing all aspects of the grant cycle, securing multiple six-figure grants to increase funding for programs and initiatives. Additionally, I managed the organization's donor database, generating personalized communications and detailed reports for data-driven campaigns. My collaborative efforts with internal and external stakeholders and responsible budget management ensured the successful planning and execution of outreach campaigns, enhancing organizational visibility and community engagement.

In this role I was responsible for Salesforce database administration, designing and providing user training, customization, and queries to enhance workflow efficiency and data accuracy. I collaborated with program and design teams to develop branded collateral for diverse fundraising and communications channels, ensuring consistency in messaging and visual identity. I provided technical support for international business development, offering strategic assistance to facilitate effective cross-cultural communications. Additionally, I utilized my technical skills in HTML and CSS to improve the effectiveness of email campaigns and digital marketing collateral, creating a seamless and engaging user experience.

I designed and executed impactful marketing and communications programs, utilizing email, direct mail, events, and grant writing to effectively engage diverse audiences and increase funding. I led strategic outreach initiatives that doubled public participation in programs, demonstrating my expertise in community engagement strategies. I established brand and style guidelines, managing a successful website redesign project by collaborating with external vendors and internal stakeholders. My role also involved creating cohesive and compelling content for various channels, ensuring consistent messaging and visual identity while enhancing the organization’s visibility and impact.

I provided legal support to firms' partners and attorneys in immigration and naturalization law, including crafting proposals, case strategy and development, research, drafting legal documents, and preparing and filing immigration applications with government agencies.