Caroline Kidd Email & Phone Number

Writing content for websites, products and services is an essential part of marketing your business and brand. At Copywriting by Changing Lanes, I offer a suite of creative copywriting and editorial services designed to suit the content needs of your business, brand, organisation, or publication. Improve your online presence, make your business stand out and reach more customers with engaging, informative copy that is perfectly optimised for the web!I have been lucky to work with… Show more Writing content for websites, products and services is an essential part of marketing your business and brand. At Copywriting by Changing Lanes, I offer a suite of creative copywriting and editorial services designed to suit the content needs of your business, brand, organisation, or publication. Improve your online presence, make your business stand out and reach more customers with engaging, informative copy that is perfectly optimised for the web!I have been lucky to work with clients across sectors like hospitality, tourism, wellness, retail, education, construction, technology, business, finance, and professional services. My approach to copywriting for business is efficient, creative, and strategic, focused on helping clients achieve business goals. I bring another level of professionalism to how you present your business and brand to the world, helping you stand out in your industry and connect with customers with content that really speaks for who you are, what you do, how you do it and why you do it. From creating new brand messaging, optimised web copy and product descriptions, to performing interviews and writing blogs and articles, I tackle every project with fresh thinking and enthusiasm. Show less

I have reviewed over 400 cars for Changing Lanes and I'm a juror for Irish Car of the Year, taking part in the programme every year to award Ireland's best cars. I report from new car launches in Ireland and across Europe, bringing the story home to inform Irish consumers of the latest models, industry trends and technology. I set up the Changing Lanes YouTube channel and I have years of experience in scripting, presenting and producing my own car review videos. As well as writing for Changing… Show more I have reviewed over 400 cars for Changing Lanes and I'm a juror for Irish Car of the Year, taking part in the programme every year to award Ireland's best cars. I report from new car launches in Ireland and across Europe, bringing the story home to inform Irish consumers of the latest models, industry trends and technology. I set up the Changing Lanes YouTube channel and I have years of experience in scripting, presenting and producing my own car review videos. As well as writing for Changing Lanes, I have produced motoring-related editorial content for a number of media outlets including Carzone, Forecourt & Retail News, Northern Woman, Drivetribe and the Sunday Independent. Show less

SPEAKER/CHAIR - ELECTRIC VEHICLE SUMMITI was the conference chair for the Electric Vehicle Summit in 2020, a leading forum for discussion on the future of electric vehicles in Ireland and the latest in policy, innovation and technology. The event was broadcast live from a studio in Dublin and streamed virtually to delegates.SPEAKER/FACILITATOR - FASTER PROJECTI worked with the FASTER Project team to help steer three focus groups as part of this EU INTERREG VA funded programme to… Show more SPEAKER/CHAIR - ELECTRIC VEHICLE SUMMITI was the conference chair for the Electric Vehicle Summit in 2020, a leading forum for discussion on the future of electric vehicles in Ireland and the latest in policy, innovation and technology. The event was broadcast live from a studio in Dublin and streamed virtually to delegates.SPEAKER/FACILITATOR - FASTER PROJECTI worked with the FASTER Project team to help steer three focus groups as part of this EU INTERREG VA funded programme to install 73 new rapid charging points across Western Scotland, Northern Ireland and the Border Region in the Republic of Ireland to support drivers as they make the switch to electric vehicles. Each focus group was delivered virtually for project partners and stakeholders across the three partner regions. I shared my experience with electric vehicles and chaired a group discussion to help inform a communications strategy for the project.SPEAKER - THE FREESTYLE SESSIONSHosted by Gemma O’Halloran, the Freestyle Sessions is an online, interactive programme dedicated to helping business owners and entrepreneurs create an authentic and compelling brand. I delivered a session on the power of words in telling your brand story. I spoke about how to identify your authentic brand voice, develop consistent brand messaging, and communicate your brand story in words through the right channels. Show less

Ireland

Changing Lanes is a leading Irish automotive blog offering a weekly mix of on-point motoring news, definitive car reviews, fresh industry interviews and fun automotive features. My aim is to provide consumers and car enthusiasts with a fun, honest and alternative viewpoint on cars and the motor industry. I report regularly for Changing Lanes from new car launches in Ireland and Europe. I’m also a juror for Irish Car of the Year and have the opportunity to drive every new car released in Ireland… Show more Changing Lanes is a leading Irish automotive blog offering a weekly mix of on-point motoring news, definitive car reviews, fresh industry interviews and fun automotive features. My aim is to provide consumers and car enthusiasts with a fun, honest and alternative viewpoint on cars and the motor industry. I report regularly for Changing Lanes from new car launches in Ireland and Europe. I’m also a juror for Irish Car of the Year and have the opportunity to drive every new car released in Ireland every year. I manage all aspects of the website including content strategy, content creation, marketing, social media and keeping in touch with car manufacturers and industry contacts to stay on top of the latest news affecting the industry. Show less

My first book for children 'While You Were Sleeping', illustrated by Petra Curtis, went on sale on 20th October 2020, with all proceeds from the sale of the book donated to the North Wexford Society for Prevention of Cruelty to Animals (NWSPCA) in Gorey, Co. Wexford. The book is inspired by my volunteer work with the NWSPCA and features a familiar cast of cats and dogs, led by long-standing resident cat Tom ‘The Boss’, as they embark upon an unexpected adventure!

Belfield, Dublin

While working at the Office of the Vice President for Innovation (NovaUCD), I gained practical experience of: writing and proofreading press releases, news stories and video story board scripts; managing and updating the UCD Innovation website; managing social media to promote UCD Innovation and increase network; organising events including TEDxUCD and the launch of NexusUCD; media monitoring and producing monthly status updates on media coverage; developing a project plan, designing a NovaUCD… Show more While working at the Office of the Vice President for Innovation (NovaUCD), I gained practical experience of: writing and proofreading press releases, news stories and video story board scripts; managing and updating the UCD Innovation website; managing social media to promote UCD Innovation and increase network; organising events including TEDxUCD and the launch of NexusUCD; media monitoring and producing monthly status updates on media coverage; developing a project plan, designing a NovaUCD impact survey and managing survey data; and liaising with NovaUCD client companies, members of the UCD research community, journalists, video production personnel, photographers and printers. Show less

Sandyford, Dublin

Science, Microbiology

Master Of Arts (Ma), Journalism

Certificate, Digital Marketing