Caroline Knox Email & Phone Number

As the Director of Marketing and Communications at Sale Ranch Animal Sanctuary, I crafted and implemented comprehensive marketing and communication strategies that significantly increased brand awareness, donor engagement, and revenue growth. I conducted in-depth market research to identify target demographics and gain valuable consumer insights, guiding our strategic outreach efforts. I created compelling and persuasive copy for social media, email campaigns, and website platforms, driving donor response and engagement. Additionally, I designed and executed cohesive brand strategies and guidelines, ensuring consistent messaging across all marketing channels. By analyzing campaign performance metrics, I implemented successful strategies that improved open rates by 50% and click-through rates by 35%. I also led successful fundraising initiatives, including a record-setting end-of-year campaign that raised $90,000, showcasing my ability to drive substantial financial support for nonprofit missions.

Glendale, Colorado, Us

Implemented annual marketing plans resulting in 25% increase in qualified leads and 10% improvement in sales conversion rates. Collaborated with senior-level management to promote strategic business objectives and messaging, oversaw development and execution of email campaigns, website, webinars, and analytics reporting capabilities through Salesforce and Pardot. Created and implemented team processes to improve workflows, managed digital marketing and senior conference positions.

Philadelphia, Pa, Us

Managed strategic business relationships with stakeholders involved in residential and commercial property mitigation and restoration, including developing corporate disaster implementation plans.

La Crosse, Wi, Us

Developed comprehensive marketing campaigns for Post-Secondary Schools across the country, including branding, collateral, search engine optimization, direct mail, web enhancements, trade show and media placements. Planned national go-to-market strategies for new product and education launches and revitalized e-marketing messaging, resulting in increased open rates by 5% and click-thru by 3%. Managed a national marketing budget of over $500K, oversaw a corporate rebranding project for an acquisition, and led a national marketing campaign that increased sales by 17%.

Encinitas, Ca, Us

Palmdale, Ca, Us

Barton, Act, Au

Master'S Degree, Business, Management, Marketing, And Related Support Services

Bachelor'S Degree, Communication