Caroline K. Stanton Email & Phone Number

Bethesda, Maryland, United States

-Planned and executed internal firm-wide events for over a hundred employees -Assisted in planning and launch of refreshed website, brand guidelines, templates, and other materials-Coordinated booth materials and event logistics for several sponsored conferences -Managed and executed on-going marketing tasks (i.e., social media, emails, etc.)-Captured and edited company success story video

Fairfax, Virginia

-Created marketing plan, strategies, and budget with VP of Marketing and Communications-Developed marketing campaigns including, landing pages, social media, emails, PPC, and presentation materials-Performed project management and coordination through Freedcamp, Trello, and resource management-Achieved two successful speaker series campaigns utilizing cross-channel marketing effort-2020 Women in Engineering - Charting the Path to Leadership campaign was a first-time virtual event for CVP that resulted in over 100 participants and a positive response from both attendees and panelists-Acted as the webmaster and implement website updates via WordPress-Acted as the point of contact for the marketing and CRM software (HubSpot) and company-wide deck templates-Managed campaign for new in-house solutions that included custom landing pages, CTAs, and webinars-Managed inventory and distribution of company-branded merchandise-Directed, captured, edited, and ensured 508 compliance for videos used in blogs, website, and proposals-Coordinated registration, delivery of marketing materials, booth set up, and organization of booth staff for multiple sponsored events-Attended 2019 and 2020 GMU career fair as CVP representative for college recruiting initiative-Led marketing efforts for Save our Small Businesses (SOSb) campaign that resulted in the funding of 12 local small businesses in the DC Metro area with a total of $75,959 from 108 donors.-Provided marketing and communications for acquisition announcement-Co-led companywide communications for a merger

-Developed and communicated marketing plan with Chief Executive Officer (CEO) and Chief Operations Officer (COO)-Scheduled and wrote copy for all social media channels (Facebook, Instagram, Google)-Researched new marketing tactics and strategies to contribute to short- and long-term goals-Developed content marketing through writing copy for blog posts-Created and scheduled e-blasts for company newsletters through MailChimp-Provided Quality Assurance (QA) and management of company website using SquareSpace-Designed graphics for social media posts and email newsletters-Planned and supervised internal projects and soccer programs through Smartsheet-Achieved 137.93% revenue increase in 2018 Summer Soccer Camp campaign from previous year-Created and designed new Travel Team logo according to brand fit. Collaborated with logo professionals and associates to achieve final logo design.-Led a project to open a travel soccer team in the Capitol Hill area

Capitol Hill

-Developed and communicated marketing strategy with both the CEO and COO-Cowrote company's mission statement-Managed both Google Business and Yelp accounts-Updated and provided quality assurance for DC Way's Website on SquareSpace-Designed digital flyers through Photoshop utilized for online advertisements-Assisted in organization of social media schedule-Wrote copy for website and social media channels-Co-designed new company t-shirts-Conceptualized video campaign and executed -Created email templates and scheduled newsletters in MailChimp -Co-lead a rebranding effort by creating and designing a company mascot and implementing it through a planned marketing strategy

Fairfax, Virginia

-Created and managed company's website dashboard in Google Analytics that was captured in a companywide monthly report -Wrote copy for social media, emails, flyers, case studies, and presentations-Assisted in pre-production, production, and post-production of several video projects while working with JW Player and Amazon Web Services (S3)-Assisted in purchase request and distribution process for marketing items-Redesigned various PowerPoint presentations and flyers-Assembled materials and deliverables for marketing events-Managed company's email list within HubSpot-Assisted Marketing Executive daily with marketing tasks-Participated in weekly meeting to update Corporate Growth Team on on-going marketing tasks-Led marketing campaign that included the following marketing tasks: -Conducted marketing research to determine target market -Co-wrote and edited key copy adjusted to various channels for the campaign -Wrote copy for case study utilized on landing page -Researched and determined external interactive marketing devices (e.g. appointment maker)

Fairfax, Virginia

-Greeted students and staff-Answered office phone calls and emails-Managed and updated student and staff information through Terra Dotta-Assisted in management of inventory-Assisted in other office needs

George Mason University, Fairfax, Va

-Advised Mason students about the available study abroad program-Retained expansive knowledge on the Mason Abroad website-Assisted in any additional needs of the Global Education Office

Hachioji, Tokyo, Japan

-Created academic discussion topics with various questions-Researched topics for expansive knowledge and discussion points-Facilitated a 1-hour conversation for intermediate-level English speakers

Virginia Beach, Va And Georgetown, D.C.

-Found potential leads through magazines, Redbooks, Dribble, and other online sources-Maintained and managed ACT (client database) -Engaged with clients through sales calls-Created content through copywriting and research for social media such as Facebook-Researched local activities to leverage on-site client engagement-Assisted Administrative team with on-going marketing needs

Fairfax, Va

-Recruited, directed and coordinated activity of marketing sub-committee members-Developed year-round strategy and marketing plan to increase growth and visibility of Relay For Life on campus-Designed graphics through Photoshop for social media and on-campus campaign-Communicated marketing plans with American Cancer Society Staff Partner and George Mason University’s Relay For Life Director

Master Of Science In Management - Msm, 3.67

Activities and Societies: 2018 Iceland Global Business Residency

Career Studies Certificate, Programming & Mobile Applications Development

Integrative Studies With Concentration In Advertising And A Minor In Japanese Studies, Advertising, 3.60 Cumulative Gpa

Activities and Societies: Alpha Phi Omega, GMU Relay for Life, National Society of Collegiate Scholars, Alpha Lambda Delta, GMU Honors.

Education record

Study Abroad, direct exchange