Caroline Lapointe

Caroline Lapointe Email and Phone Number

Innate sales skills ı Interior Design Certification in 2023 ı 25 years of marketing career in sales department ı Specialized in the construction and renovation industry @
Caroline Lapointe's Location
Greater Montreal Metropolitan Area, Canada
Caroline Lapointe's Contact Details

Caroline Lapointe personal email

n/a
About Caroline Lapointe

After 25 years of career in marketing with the privilege of participating in major projects, surrounded by influential people, I chose to make a small diversion. It allowed me to visit other areas that interest me but that I had neglected until now.That's how the crazy idea of going back to school took me. I wanted to put color and art in my life, always with the aim of adding a new string to my bow in order to reinvent myself 😊 This led me to obtain a certification in Interior Design from Lasalle College, last May, at the age of 55. As opposed to London Life and its Freedom 55 program;) instead of heading into retirement, I'm glad I gave myself another form of freedom: the chance to do what I really like!

Caroline Lapointe's Current Company Details
CatalySyn Inc.

Catalysyn Inc.

Innate sales skills ı Interior Design Certification in 2023 ı 25 years of marketing career in sales department ı Specialized in the construction and renovation industry
Caroline Lapointe Work Experience Details
  • Catalysyn Inc.
    Entrepreneure
    Catalysyn Inc. Sep 2020 - Present
    Creation and development of a small business offering marketing, sales and business development consulting services. ***Since 2023, the company will focus on interior design and landscaping services projects.
  • Desjardins
    Product Manager, Debit - Business Clients
    Desjardins Apr 2017 - Jun 2020
    Montréal, Québec, Canada
    Product management of the Desjardins Business Debit Card, also known as the Access Card. Interac FLASH: Development of flash functionality with the project team, business analysis, launch and deployment in the network.
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  • Desjardins
    Stratégist - Major Accounts
    Desjardins Aug 2014 - Mar 2017
    Service Des Cartes, Montréal
    Development of strategies aiming at supporting the network of the commercial sales & major accounts.
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  • Fondation Et Alumni De Polytechnique Montréal
    Campaign Manager
    Fondation Et Alumni De Polytechnique Montréal Jan 2014 - Aug 2014
    Région De Montréal, Canada
    Strategic planning and development of activities surrounding the annual campaigns & management of a team of 20 employees in telemarketing
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  • Techniseal
    Product Manager
    Techniseal Jan 2013 - Jul 2013
    Candiac
    Develop marketing strategy and project management for the lines of products under my responsibilities for retail and professional markets in Canada, United States and Europe.
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  • La Coop Fédérée
    Marketing Advisor
    La Coop Fédérée Dec 2011 - Jan 2013
    Région De Montréal, Canada
    Develop positionning, marketing strategy and marketing project management.
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  • Montreal
    Marketing Management Project & Consulting
    Montreal Jan 2011 - Dec 2011
    Montreal
    Strategic marketing and project management. CRM and loyalty. Sales support and development. Corporate events.
  • Canada Post
    Senior Direct Marketing Strategy Advisor
    Canada Post Jan 2008 - Jan 2011
    Support of the commercial sales force and strategic consultation to clients on best practices in direct marketing (targeting, relationship marketing, database management, measuring results, mix-marketing, communication, creativity)
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  • Rona Inc., Boucherville, Québec
    Relationship Marketing Manager, Loyalty Program (Air Miles™)
    Rona Inc., Boucherville, Québec 2004 - Jul 2007
    Boucherville
    Strategic planning of the loyalty program (AIR MILES). Develop the marketing plan and ensure its execution, maintain the promotional budget and analyse results in collaboration with other stakeholders. Management of AIR MILES gift certificates and collaboration in IT project relatives to loyalty program development.
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  • Rona
    Relationship Marketing Coordinator, Loyalty Program & Rona Credit Card
    Rona 2000 - 2004
    Boucherville
    Execution of the loyalty program and RONA credit card marketing plan. Implement and train new retailers and internal communications to stores.
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  • Rona
    Customer Service Representative
    Rona 1998 - 2000
    Boucherville
    Customer service and technical support to stores. Follow the regular operations and problem resolution. (B2B, B2C).
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  • Megatraction Equipment Inc.
    Marketing Coordinator
    Megatraction Equipment Inc. 1996 - 1998
    Sept-Iles
    Collaborated to market development and commercialisation of high-tech mining equipment on a worldwide scale.
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Caroline Lapointe Skills

Advertising Budgeting Customer Relations Coaching Databases Data Analysis E Commerce Program Management New Business Development Operations Product Development Product Management Retail Strategic Planning Customer Service Problem Solving Teaching Company Branding Direct Mail Marketing Strategy Direct Marketing Loyalty Marketing B2b Marketing Marketing Management Budgets Marketing Direct Responsable Produit Btob Gestion De La Relation Client

Caroline Lapointe Education Details

Frequently Asked Questions about Caroline Lapointe

What company does Caroline Lapointe work for?

Caroline Lapointe works for Catalysyn Inc.

What is Caroline Lapointe's role at the current company?

Caroline Lapointe's current role is Innate sales skills ı Interior Design Certification in 2023 ı 25 years of marketing career in sales department ı Specialized in the construction and renovation industry.

What is Caroline Lapointe's email address?

Caroline Lapointe's email address is ca****@****rona.ca

What schools did Caroline Lapointe attend?

Caroline Lapointe attended Collège Lasalle, Montréal, Hec Montreal, Hec Montréal, Cle.

What skills is Caroline Lapointe known for?

Caroline Lapointe has skills like Advertising, Budgeting, Customer Relations, Coaching, Databases, Data Analysis, E Commerce, Program Management, New Business Development, Operations, Product Development, Product Management.

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