Caroline Larson

Caroline Larson Email and Phone Number

Director of CRM and Loyalty @ Dairy Queen
Excelsior, MN, US
Caroline Larson's Location
Excelsior, Minnesota, United States, United States
Caroline Larson's Contact Details
About Caroline Larson

With over a decade in the marketing field, my expertise in email marketing, e-commerce, and loyalty marketing has been pivotal in my role at Caribou Coffee. Our team's dedication aligns with the company's mission to create unique customer experiences. I am driven by the challenge of leading change in a fast-paced retail environment and am committed to leveraging diverse perspectives to foster innovation within our marketing strategies.At Caribou Coffee, leading the marketing team in all facets from retail promotions to loyalty programs has honed my skills in driving customer engagement and sales. Together with my team, we've successfully translated complex marketing campaigns into tangible growth.

Caroline Larson's Current Company Details
Dairy Queen

Dairy Queen

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Director of CRM and Loyalty
Excelsior, MN, US
Website:
dairyqueen.com
Employees:
32433
Caroline Larson Work Experience Details
  • Dairy Queen
    Director Of Crm And Loyalty
    Dairy Queen
    Excelsior, Mn, Us
    View
  • Caribou Coffee
    Senior Director Of Marketing
    Caribou Coffee Aug 2019 - Present
    Minneapolis, Mn, Us
    Leads marketing team with overall responsibility of all retail, web, app, social, media and loyalty marketing.
    View
  • Caribou Coffee
    Director Of Crm & Loyalty
    Caribou Coffee Nov 2014 - Aug 2019
    Minneapolis, Mn, Us
    Loyalty, Digital, Gift Card
    View
  • University Of St. Thomas
    Adjunct Faculty - Mobile Marketing
    University Of St. Thomas Feb 2017 - Present
    St. Paul, Minnesota, Us
    Adjunct instructor in Certified Digital Marketing Professional course in mobile marketing
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  • Carlson Rezidor Hotel Group
    Director Of Loyalty Program Development & Training
    Carlson Rezidor Hotel Group Jan 2013 - Nov 2014
    Brussels, Be
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  • Various Clients
    Marketing/Loyalty Strategy Consultant
    Various Clients May 2011 - Jan 2013
    Strategy and project management of marketing projects with a special emphasis on loyalty marketing, engagement and training and service-based marketing projects. Clients included: - Carlson Rezidor Hotels- Command Loyalty Solutions - AmericInn Hotels- TastingRoom.com - Ciceron - Sprocket Marketing
  • Carlson Hotels Worldwide
    Director Of Loyalty Marketing
    Carlson Hotels Worldwide Jul 2007 - May 2011
    Brussels, Be
    •Responsible for the development of all program communications including email, print, direct mail, online, program collateral, public relations & the Web site.•Re-launched the entire program TWICE in 2011 and 2007 which included new program elements, new branding, new communications and training/engagement strategies.
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  • Carlson Hotels Worldwide
    Senior Manager Of Interactive Strategy
    Carlson Hotels Worldwide Feb 2005 - Jul 2007
    Brussels, Be
    •Developed performance-based search and display campaigns for all Carlson hotel brands•Reviewed performance data to optimize campaigns and utilize results to create best practices•Managed email strategy and earned an award for the best hotel email campaign from Internet Marketing Association
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  • Carlson Hotels Worldwide
    Manager Of E-Marketing
    Carlson Hotels Worldwide Aug 2002 - Feb 2005
    Brussels, Be
    •Developed all of Carlson hotel search marketing and online advertising campaigns •Launched and implemented online promotional programs for all hotel brands•Created online strategies for Fridays Restaurants and Radisson Seven Seas Cruises
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  • Carlson Hotels Worldwide
    Relationship Marketing Manager
    Carlson Hotels Worldwide Nov 2000 - Aug 2002
    Brussels, Be
    •Began the online advertising and search strategy for the Country Inns & Suites brand•Responsible for strategy for the Web site as well as the consumer & travel agent loyalty programs for the brand•Created a new Elite level program for the consumer loyalty program to attract and retain best customers
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  • Shopforschool.Com
    Marketing Manager
    Shopforschool.Com Jan 2000 - Aug 2000
    •Launched and managed online programs and products including all offline collateral material•Formulated marketing strategies for ongoing national sales efforts that produced a 75% increase in sales, including all supporting materials and media.•Project manager of new online business opportunities•Trained sales representatives
  • Edina Realty
    Marketing Manager
    Edina Realty Feb 1994 - Jan 2000
    Edina, Mn, Us
    •Planned and completed CRM strategies for promotional programs•Developed and implemented agents’ direct mail programs•Planned and administered company special events (including golf tournaments, charity events and large-scale meetings) which included marketing, operations, training and staff
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Caroline Larson Skills

Email Marketing E Commerce Loyalty Marketing Online Advertising Loyalty Programs Marketing Strategy Online Marketing Marketing Direct Marketing Interactive Marketing Relationship Marketing Marketing Communications Leadership Market Planning Project Management Management Event Management Customer Service Crm Global Marketing Focus Groups Employee Engagement Strategy Customer Relationship Management Hospitality Industry Hospitality Agile Project Management Project Planning Brand Management Digital Marketing Database Marketing Affiliate Marketing Employee Training Revenue Analysis Social Media Social Media Marketing Mobile Marketing Retail Marketing Integrated Marketing Segmentation Program Development Services Marketing Brand Loyalty Loyalty Program Development Engagement E Learning Multi Unit Operations Management Project Implementation Project Execution Email Management Marketing Campaigns Omni Channel Marketing Return On Marketing Investment Data Analytics Customer Relations Special Events Training And Development Online Training

Caroline Larson Education Details

  • University Of Wisconsin-Eau Claire
    University Of Wisconsin-Eau Claire
    Advertising
  • University Of St. Thomas
    University Of St. Thomas
    E-Commerce

Frequently Asked Questions about Caroline Larson

What company does Caroline Larson work for?

Caroline Larson works for Dairy Queen

What is Caroline Larson's role at the current company?

Caroline Larson's current role is Director of CRM and Loyalty.

What is Caroline Larson's email address?

Caroline Larson's email address is cl****@****son.com

What is Caroline Larson's direct phone number?

Caroline Larson's direct phone number is +161286*****

What schools did Caroline Larson attend?

Caroline Larson attended University Of Wisconsin-Eau Claire, University Of St. Thomas.

What skills is Caroline Larson known for?

Caroline Larson has skills like Email Marketing, E Commerce, Loyalty Marketing, Online Advertising, Loyalty Programs, Marketing Strategy, Online Marketing, Marketing, Direct Marketing, Interactive Marketing, Relationship Marketing, Marketing Communications.

Who are Caroline Larson's colleagues?

Caroline Larson's colleagues are Christopher Olstynski, Crissy Johnson, Manav Modi, Chase Rogers, Tianna Reed, Kinjal Patel, Skylar Sanders.

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