Pollen is focused on connecting 18-28 year olds with the experiences they care about through our members-only platform that harnesses the power of word-of-mouth. Over 1M+ experiences have been sold to date across travel, festivals, and live events. In 2019, Pollen raised over $60M, for a total of over $100M raised in capital.

Recruited to lead BuzzFeed’s first ever B2B and Product marketing team to help drive the strategy for building awareness and revenue for BuzzFeed’s growing portfolio of leading media brands.

As one of Snapchat’s earliest marketing hires, I was asked to help build their Business Marketing team to introduce our first advertiser products, educate the market on full-screen vertical video, and help the company meet their aggressive revenue goals, leading to one of the largest tech IPOs in history when they went public in 2017.

Defined and executed strategies that generated buzz, awareness, and increased revenue for our suite of advertising solutions on a one-to-many scale. Product GTM: Work across product, sales, consumer marketing, PR and leadership teams to bring our latest and greatest advertiser solutions to market. Creative Storytelling: Create unique and persuasive methods to bring to life our evolving brand story, demonstrate value, and keep clients engaged. Events & Client Activations: Coordinate closely with sales to create and execute full 360 activation plans around major industry events and associations, as well as our own proprietary programs. Including: CES, Cannes, AdWeek, and more.

Helped brands create successful social campaigns and connect with their audiences through unique marketing programs across MySpace communities, content channels, sponsorships, branded programming and events.