Caroline Levesque Email and Phone Number

• Conseiller, guider et accompagner les clients sur des stratégies marketing• Gestion de projet (suivre les échéanciers, budgets, livrables)• Collaborer aux présentations clients

Project Coordinator | freelance at OPC Événements• Strategic planning of online presence via social media, blog content creation, website updates and newsletterMarketing and communications consultant specializing in tourism | freelance at Touriscope• Advised on branding, positioning and communication techniques• Conducted marketing research to accurately identify trends and business opportunities• Wrote and delivered reports with ideas of improvements and… Show more Project Coordinator | freelance at OPC Événements• Strategic planning of online presence via social media, blog content creation, website updates and newsletterMarketing and communications consultant specializing in tourism | freelance at Touriscope• Advised on branding, positioning and communication techniques• Conducted marketing research to accurately identify trends and business opportunities• Wrote and delivered reports with ideas of improvements and initiatives• Leveraged my creativity to identify new ways to increase online presence• Brought forth a strong and useful understanding of tourism marketing• Supported tourism businesses during the pandemic Show less

Planning, development and implementation of different Retail and Non-Air Travel marketing initiatives to meet both the travel partner and product business objectives of Aeroplan:• Responsible for managing the execution of Partner campaigns including media channel attribution, post campaign analysis and alignment of internal and exernal stakeholers.• Leverage member, program and market data to determine appropriate campaign offers, targeting & testing strategies and communication… Show more Planning, development and implementation of different Retail and Non-Air Travel marketing initiatives to meet both the travel partner and product business objectives of Aeroplan:• Responsible for managing the execution of Partner campaigns including media channel attribution, post campaign analysis and alignment of internal and exernal stakeholers.• Leverage member, program and market data to determine appropriate campaign offers, targeting & testing strategies and communication mix.• Develop clear and concise agency briefing documents and comprehensive plan (objectives, key strategies, tactics and measures).• Manage the relationship for assigned partners in collaboration witth Key Account Management team.• Responsible for managing the development of creative/copy with creative agency and aligning with internal clients to ensure delivery.• Manage the banner trafficking process, update partner media calendars and track vehicle performance.• Execute annual marketing plans of Retail and Non-Air Travel partners. Show less

• Responsible for the deployment of the new brand and the implementation ofmarketing plans• Project management with a budget of over a million dollars• Development of partnership and hospitality tools for the tourist clientele• Support and advise tenants' marketing strategies• Development and deployment of digital and social media strategies (constant increasein the number of subscribers)• CMS management, content update and digital page supervision• Oversee… Show more • Responsible for the deployment of the new brand and the implementation ofmarketing plans• Project management with a budget of over a million dollars• Development of partnership and hospitality tools for the tourist clientele• Support and advise tenants' marketing strategies• Development and deployment of digital and social media strategies (constant increasein the number of subscribers)• CMS management, content update and digital page supervision• Oversee production of visual and coordinate logistics during local marketing campaigns• Regular maintenance and analysis of sales and digital traffic statistics Show less

Responsible for hiring, training and employee evaluation• Management and supervision of 15 part-time and full-time employees• Responsible for strategic planning of customer relations• Active contribution to the increase in B2B and B2C gift card sales• Update and creation of directional tools• Development and maintenance of business relationships with agencies, clientsand partners

• Coordination, research and writing of comprehensive benchmark studies• Development, administration and interpretation of surveys• Presentation of content at several conferences• Coordination and regular participation in strategic watch• Content production for the Web Platform- Réseau de veille en tourisme

• Ensure the comfort and safety of travellers• Effectively resolve situations that arise on board• Leadership, diplomacy, courtesy and teamwork

Chargé d'évaluer l'offre touristique actuelle de la Basilique Notre-Dame de Montréal ainsi que du Cimetière Notre-Dame-des-Neiges, d'en faire une analyse stratégique et d'élaborer un plan d'actions afin de bonifier cette offre touristique.

Interpréter les sites patrimoniaux de la capitale (parlement, mémorial de la guerre) auprès des visiteurs. Assurer un excellent service à la clientèle. Accueillir et conseiller les visiteurs dans leur choix d'activités à Ottawa et mener des activités d'apprentissage auprès de jeunes enfants entre 7-12 ans.

Rédaction de contenu pour le site Web; Organisation d'activités promotionnelles; Mise en place et coordination des horaires de travailAccueil et support aux étudiants nouvellement admis; appui scolaire, professionnel et personnel des étudiants; Animation d'ateliers de groupe sur les méthodes d'étude